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BEHIND THE SCENES OF THE JULIEN FOURNIÉ HOUSE FASHION

Creatures’ Midnight Escapade

An Haute Couture escapade

Three young ladies gather at night, by the water. These creatures’ elegance commands respect. What are they up to?

After nightfall, their silhouettes fascinate even more. They change as if by magic to become legendary characters. Are these sorcerers preparing for a new sabbath? What ritual are they performing? What force are they conjuring up ?

As they approach, smoke sometimes appears spontaneously around them. But what spell will they cast at the time when people are honoring the deceased?

Flashes around them point to the clue for this enigma. It’s a bewitching photo shoot for Julien Fournié Haute Couture, performed in Paris, at night…

#FIND YOUR LEGEND

A film directed by Maïssane Fritz for Maison Julien Fournié with, in order of appearance: Chloé Etienne, Diva Sicard, and Jihane Salama. Makeup Nicolas Degennes Fanny Martin. Hairstyle Joran Muratori. Photos Delphine Royer. Lighting assistant. Brioda Savi. Director Julien Fournié.

Julien Fournié House

julien fournié haute couture
haute couture fashion show 2022
Julien Fournié

Maison Julien Fournié is more than a fashion brand, it’s a luxury experience that transcends trends and seasons. With its commitment to excellence and innovation, Julien Fournié continues to redefine the world of Haute Couture and luxury.

Founded in 2009 by Julien Fournié, Maison Julien Fournié creates custom-made haute couture garments for its clients.

With over twenty collections, Julien Fournié has created a recognizable and well-known style. He creates Haute Couture wedding dresses, Haute Couture evening dresses, Haute Couture tuxedo, Haute Couture ceremony dresses, Haute Couture gown… He is able to cater to this particularly demanding clientele in terms of creativity, quality and service to create Haute Couture outfits.

Julien Fournié’s creations are intended for a very high-end clientele. Theses clients seek the uniqueness of the garment. They want a personalized service and a privileged relationship with the couturier. 

Julien Fournié has become a “guest member” in the official calendar of Haute Couture runway shows in 2011. This marked a first step in aknowledging Julien Fournié as a promising new brand in the circle of grand couturiers.

Since January 2017, following the sponsorship of the Chambre Syndicale, the French Ministry of Industry has granted Julien Fournié the Haute Couture label. This means that the Julien Fournié fashion house has joined an exclusive club of only sixteen names in the ultra-luxury world.

While respecting the tradition of Haute Couture, Julien Fournié has also forged new partnerships with high-tech giants such as Dassault Systèmes Apple and Tencent.

Julien Fournié was thus able to digitize the creation, design and personalization of his dresses. He is one of the rare designers of Haute Couture to master the new digital tools. Julien Fournié has introduced a new process in which clients are not just spectators of the creative process. They have become actors in the unique experience of creating a garment wherever they are.

Since December 2020, Julien Fournié has been developing a line of luxury bags and accessories. At first, the idea was to offer handbags seen in Julien Fournié Haute Couture shows and reserved, until then, for Haute Couture clients.

Since then, Julien Fournié has created new luxury bags ranging from evening clutches to tote bags and handbags becoming one of the most exclusive luxury handbags brands.

For the time being, these new luxury bags, Monogrammed bags and totes, clutches are exclusively available on the online boutique of the House.

In 2022, Julien Fournié has launched few pieces of jewelry sold on his online store.

julien fournié haute couture
haute couture
An image from the film Creatures’ Midnight Escapade
julien fournié haute couture
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BEHIND THE SCENES OF THE JULIEN FOURNIÉ HOUSE Events FASHION VIDEOS GAMES

Giving the Metaverse new Horizons

Fashion and technology: giving the Metaverse new horizons

Julien Fournié and Jean Paul Cauvin (General Manager of Julien Fournié Haute Couture) exchanged on the theme “Giving new horizons to the Metaverse” during an interview conducted by Marc Petit (VP and General Manager of Unreal Engine at Epic Games) at the VIEW Conference in Turin on October 18. Here are the main excerpts from this fascinating discussion. 

Marc Petit, Jean Paul Cauvin and Julien Fournié exchange on the theme “Giving the metaverse new horizons” during the View Conference in Turin on October 18

Julien Fournié for over 12 years in the digital world

12 years ago, Julien Fournié has started to partner with a leader in 3D virtual design Dassault Systèmes. They first asked him to illustrate his vision of how 3D could help the fashion industry and particularly haute Couture.

The short video you are going to see was made at the beginning of this adventure to show the vision Julien had in mind about how 3D tools should work for fashion designers who could design directly in 3d instead of constantly going from 2D on pen and paper then onto volume research … up to the physical runway show….

Jean Paul Cauvin
Already in 2011, Julien Fournié’s vision of how 3D could help the fashion industry and in particular Haute Couture (made with Dassault Systèmes), a film shown at the conference “Giving the metaverse new horizons”

Fashion and metaverse worlds

Our community has yet many problems to solve before the fashion industry fully adopts virtual tools

Garments are not just “skins” that fit in the shape of the body and stick to it, like a scuba diving outfit. What we love about fashion design is also the fabrics that can create flounces, capes that can fly, have their own light or heavier weight and theiroiwn response to the body movements. And the beauty of fashion design and styling often comes from the mixing of different materials and from multilayered outfits.

This is a challenge to meet for the metavers and I am astonished by the new possibilities offered by Unreal Engine 5.

Julien Fournié

What I witness for the moment in the metavers is a lot of 3D with characters dressed like static sculptures in “ sticky clothes” or with rigid fabric. Our challenge is to create a real materials library with various types of woven fabric, of jerseys, of knits, that go beyond rigid or semi-rigid materials.

Julien Fournié
metaverse
Julien Fournié “Giving the metaverse new horizons” View Conference

During the pandemic, many houses have had to make fashion films instead of runway shows, because it was impossible to gather many people in the same room to watch a show.

Some prestigious fashion houses have made some advanced projects to show their production in a virtual manner; They have also taken advantage of the incredible new media to touch new targets and sell them more sweat shorts with prestigious “logo slapping.”

I hope 3D can do better.

Julien Fournié

I think the future will consist of combining in phygital events, the desire people have to gather again for an event, adding up to the physical collection, a digital dimension that can present many more designs in a new way. With Jean Paul we are developing many scripts for phygital runway shows to combine these and bring new dimensions.

With the development of digital twins, we could also avoid the physical fittings which are so difficult to organize for made-to-measure garments, by suggesting online digital fittings which could help us accelerate the process.

Julien Fournié

Haute Couture works with many state-of-the-art craftsmen ( embroiderers, jewelers, origami makers, pleaters etc… and even with our seamstresses in our workshop, being able to design 3D complex garments could help us to test, to calculate the use of materials etc.

3D should not be seen as a substitute to the craftsmen incredible know-how or handcraft but as an accelerator of preciseness in the way we can communicate with the best ones.

Julien Fournié
metaverse
Marc Petit and Julien Fournié “Giving the metaverse new horizons” View Conference

Fashion and Video Games

We have a responsibility for what we are putting in these videos games and the silhouettes I see for the moment are just close enough to reality so that they can influence gamers, but we have to promote more the real aesthetics of fashion design with people who know how to build a garment. It is very nice to see some fantastic buildings in the virtual world, but when you want to make them in real life, you call an architect, no?

Architects have already invested in the 3D world because buildings are rigid … it is easier. But it should be the same for fabrics and for garments, for interior decoration, etc.

Julien Fournié

We have already approached the world of video games with several endeavors made in the PubG Mobile video game, which is part of Tencent Games and we have discovered a few things on the way. Last year, after integrating the inevitable rules of gameplay, we have tried, based on 2d approved sketches, to create new Haute Couture outfits both for the physical and the digital worlds and to launch them at the same time. Just watch this, it will give you an idea.

Jean Paul Cauvin
Un clip de présentation de la collaboration entre Julien Fournié et PUBG Mobile montré lors de la conférence “Donner de nouveaux horizons au metaverse”

I have realized that, in this game environment, we were still challenged by many problems: the size of the avatars had to be equal whether they are male or female. Many conceptions of the body could not emphasize differences between the male and female body types because of gameplay rules. No heels, No high hats, mid-thigh hemlines for skirts, etc.
This has a strong influence over the silhouettes we are promoting to the gamers, don’t you think?
I know that Fortnite proposes more avatar body types, including animals and metahumans.

Jean Paul Cauvin and Julien Fournié exchange on the theme “Giving the metaverse new horizons” during the View Conference in Turin on October 18

A digital couture workshop

We are on the threshold of a new era when digital and physical are blending together. Artists and designers will express themselves in these two fields , some in both fields.

Jean Paul Cauvin

Because we see the limits of the virtual environment, we want to push them further, like you all here … and at Julien Fournié, we have come to the conclusion that we should be opening another workshop, at the side of our Haute Couture physical workshop, with collaborators working on 3D garments.

I believe in positive contamination: if the seamstresses in our Haute Couture workshop work together with virtual 3D designers , both sides should understand, little by little, what they can bring to each other.

This can help Haute Couture transform itself and this can help the metaverse to enter the world of applied arts and positively contaminate real life aesthetics.

Julien Fournié

Read : The secrets of Haute Couture Outfits

  • “This dress is too long!”, the secrets of the second look from the First Shield Haute Couture collection.
    “This dress is too long!”, the secrets of the second look from the First Shield Haute Couture collection.

    Chapter 17 The secrets of the Trompe-l’œil Haute Couture dress from the First Shield collection Vidéo : Maissanne Fritz for Julien Fournié Haute Couture Transforming, innovating, unraveling mysteries, finding the right proportions-that’s what Haute Couture is all about. And that’s what fittings are for. Camille Tanne, this season’s newcomer, has delicious copper legs that we…

    See

  • Dark Barbie
    Dark Barbie

    Chapter 16 The secrets of the first look of the First Shield Haute Couture collection Vidéo : Maissanne Fritz for Julien Fournié Haute Couture Elza Matiz is my Margot Robbie of the catwalk. Elza will be the incarnation of the emancipated Dark Barbie of the First Shield Haute Couture collection. Boyish figure With her endless…

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  • The Bride’s Craftsmanship Secrets
    The Bride’s Craftsmanship Secrets

    Secrets of the Majesty wedding dress The wedding dress from the Haute Couture First Sunshine collection: strapless sheath wedding dress with integrated corset in white silk triple organza with giant removable vertugadin in triple silk organza and insane train (160 meters of silk organza in total). Wedding dress : Thanks to Shanagar, Aya Wassef Agency…

    See

Read also
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BEHIND THE SCENES OF THE JULIEN FOURNIÉ HOUSE IN THE PRESS

Video: Julien Fournié talks about the First Creatures Haute Couture collection

backstage

In an interview with Backstage, Julien Fournié explains the genesis of the First Creatures Haute Couture collection that marked his return on the catwalk after a two-year absence due to the health crisis.

The First Creature Haute Couture collection told by Julien Fournié
Read also

Maison Julien Fournié is more than a fashion brand, it’s a luxury experience that transcends trends and seasons. With its commitment to excellence and innovation, Julien Fournié continues to redefine the world of Haute Couture and luxury.

Founded in 2009 by Julien Fournié, Maison Julien Fournié creates custom-made haute couture garments for its clients.

With over twenty collections, Julien Fournié has created a recognizable and well-known style. He creates Haute Couture wedding dresses, Haute Couture evening dresses, Haute Couture tuxedo, Haute Couture ceremony dresses, Haute Couture gown… He is able to cater to this particularly demanding clientele in terms of creativity, quality and service to create Haute Couture outfits.

Julien Fournié’s creations are intended for a very high-end clientele. Theses clients seek the uniqueness of the garment. They want a personalized service and a privileged relationship with the couturier. 

Julien Fournié has become a “guest member” in the official calendar of Haute Couture runway shows in 2011. This marked a first step in aknowledging Julien Fournié as a promising new brand in the circle of grand couturiers.

Since January 2017, following the sponsorship of the Chambre Syndicale, the French Ministry of Industry has granted Julien Fournié the Haute Couture label. This means that the Julien Fournié fashion house has joined an exclusive club of only sixteen names in the ultra-luxury world.

While respecting the tradition of Haute Couture, Julien Fournié has also forged new partnerships with high-tech giants such as Dassault Systèmes Apple and Tencent.

Julien Fournié was thus able to digitize the creation, design and personalization of his dresses. He is one of the rare designers of Haute Couture to master the new digital tools. Julien Fournié has introduced a new process in which clients are not just spectators of the creative process. They have become actors in the unique experience of creating a garment wherever they are.

Since December 2020, Julien Fournié has been developing a line of luxury bags and accessories. At first, the idea was to offer handbags seen in Julien Fournié Haute Couture shows and reserved, until then, for Haute Couture clients.

Since then, Julien Fournié has created new luxury bags ranging from evening clutches to tote bags and handbags becoming one of the most exclusive luxury handbags brands.

For the time being, these new luxury bags, Monogrammed bags and totes, clutches are exclusively available on the online boutique of the House.

In 2022, Julien Fournié has launched few pieces of jewelry sold on his online store.