Although sketching has been a passion since his early years, fashion design was chosen by Julien Fournié only after a first academic orientation in the field of medical studies.
Selected as one of the talents chosen to study at the ESAA Duperré, he quickly preferred the technical rigor of the École de la Chambre Syndicale de la Couture Parisienne. Creativity? He has learnt it at the side of the biggest names in Haute Couture, experiencing multiple internships inside prestigious Paris-based fashion houses, including Christian Dior, where he has met Jean Mouclier, who taught him how to sketch jewelry, but also Givenchy (when Alexander McQueen was Creative Director), Nina Ricci and Céline, among other names.
In 2000, at his graduation runway show, he received the Moët et Chandon Award for best accessory at Paris Fashion Awards.
While he had just come into internship at Céline, Jean Paul Gaultier hired him as an assistant in his Haute Couture studio. In charge of researching materials and embroidery, he also collaborated in designing some Madonna stage costumes for her “World Tour”. Identified as a budding talent by another great name of fashion, Claude Montana, he then collaborated with this master of cut and garment architecture.
In 2003, while he was working as a designer at Montana Creations, Julien Fournié was appointed by Torrente Haute Couture as Creative Director for ready-to-wear lines. A few days before his first show for the house based at the Rond-Point des Champs Elysées, he was named Creative Director for the entire brand, including Haute Couture.
Julien Fournié then wanted to discover the world and countries which were then only emerging in the fashion industry. In 2006, he was hired by the LG Fashion Group, in South Korea, to be the Creative Director of several brands. In Seoul, he met a different fashion ecosystem, directed to the future.
Back in Paris, Ramosport, the mythical home of the “travel coat” made him its new Creative Director. He then returned to accessories as a designer at Charles Jourdan. After the closing of these houses, which were led by financiers with little specific knowledge of the fashion markets, Julien Fournié took his destiny in hand.
Julien Fournié decided to found, in 2009, his eponymous house around the spirit of Parisian Couture, its unparalleled craftsmanship and constant need for innovation.
Julien Fournié Haute Couture House
Founded in 2009 by the couturier Julien Fournié, the Julien Fournié house is centered around what the designer calls his “laboratory”: Haute Couture.
The history of the house is reflected in the collections unveiled in Paris, in January and July each year, during Haute Couture Week. Thus “First Pieces” marked in June 2009 the beginnings of the Julien Fournié style codes: back windows, “Art Deco” lace, noble fabrics (silk drape, muslin and organza) combined with more innovative materials. Thanks to this first collection, the young couturier has been awarded the Grand Prize of Creativity by the City of Paris in January 2010.
For the fourth collection after its debut, in January 2011, Julien Fournié has become a “guest member” in the official calendar of Haute Couture runway shows. This marked a first step in aknowledging Julien Fournié as a promising new brand in the circle of grand couturiers. With this new title, Julien Fournié has put on the runway for the first time in the history of Haute Couture, a collection only worn by black models.
In the same year, Julien Fournié, together with Dassault Systèmes, created FashionLab, a technology incubator at the crossroads of fashion and 3D design, convinced that 3D could propel fashion to new heights. Since then, both partners have been exploring and developing several incubation projects concerning clothing, footwear, but also materials sourcing and fashion retailing. Developed with FashionLab 3D digital solutions , the Julien Fournié shoe collections (as seen on every runway show of the house since July 2014) are presented to Haute Couture customers for special orders.
Throughout the seasons, the Parisian Couture House has agregated key supporters and partners. Since the very first fashion show, Jean Paul Cauvin -who was then a respected fashion writer, and editor- has been curating the production and casting processes as well as producing the house’s runway show soundtracks. Continuing to pursue these missions season after season, he has also been fulfilling continuously, since 2013, the duties of Chief Operating Officer of the Julien Fournié company. Madame Jacqueline, the House’s Head Seamstress, and Nicolas Degennes, a major makeup artist, have also faithfully brought their expertise to Julien Fournié since the very beginning. Since 2014, the wonderful team of London hair salon Neville, led by Elena Lavagni, has continuously cured the hairdressing of all the House’s fashion shows and photo shoots. Among other partners, YKK fastening solutions, has faithfully partnered with the Julien Fournié brand for each and every collection. The late legendary buyer Maria Luisa Poumaillou has been advising the brand. More recently, the Maison Julien Vermeulen, a brilliant Paris-based feather embroiderer, has tied a fruitful collaboration with the Haute Couture House.
In January 2017, the Julien Fournié House was officially classified as “Haute Couture”. The Haute Couture label, protected by the French Ministry of Industry, is given to a few houses (only sixteen prestigious names on this list today) which are combining the best of creativity in design and the urtmost quality in garment making. Since its beginnings, Julien Fournié has also had the honor of being invited to show the House’s collections abroad, at prestigious events, in order to make the couturier’s style known to luxury clients woldwide, in their own country. On three occasions, Julien Fournié has shown in Singapore, but also in Stockholm, in November 2012, where he has presented his “First Retrospective” in the famous hall of honor of the Swedish capital’s City Hall. In October 2015, his “First Initiation” collection opened the second edition of Vietnam International Fashion Week, in Ho Chi Minh City (aka Saigon). In October 2018, Julien Fournié Haute Couture participated in the “French Touch” gala organized at the Welki Theater in Warsaw and broadcasted on the country’s first national private television channel (TVN), to promote French arts and luxury in Poland.
While respecting the tradition of Haute Couture, Julien Fournié has also forged new partnerships with high-tech giants such as Apple and Tencent.
Julien Fournié was thus able to digitize the creation, design and personalization of his Haute Couture pieces. He is one of the rare designers of Haute Couture to master the new digital tools.
Long considered as a survivor of a bygone era, the Haute Couture market has experienced a new boom in recent years. Julien Fournié has been able to establish direct and unique means of communication with his clients thanks to new technologies. It is no longer a question of sending Haute Couture clients a sketch to be validated, as was done in the past.
Julien Fournié has introduced a new process in which clients are not just spectators of the creative process. They have become actors in the unique experience of creating a Haute Couture garment wherever they are.
Environmental responsibility and Haute Couture
Maison Julien Fournié is particularly attentive to ensuring that its development is carried out in an environmentally friendly manner.
Maison Julien Fournié has tried to minimize the environmental impact of its production over the last seasons. It has established a tracability program of the materials (fabrics, leather, embroidery…) used in order to guarantee the origin and the conditions of production.
Latest news from Julien Fournié Haute Couture house
- Julien Fournié on merging the divergent worlds of fashion and gaming
- Covid pandemic: Julien Fournié refuses to show his Haute Couture collection on the runway
- Julien Fournié virtuoso of virtual Haute Couture
- See the ideation of the New Year Winter Fantasy
- A PUBG Mobile Julien Fournié Skin Collection