Bai Lu in Julien Fournié Haute Couture

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Actress Bai Lu was in Julien Fournié Haute Couture.

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haute couture
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An dress from the First Storm Haute Couture Collection for Bai Lu

Bai Lu wore an Haute Couture dress from the First Storm Haute Couture Collection.

Bai Lu wears a one-shoulder dress with asymmetrical buttoning. The dress is constructed with strips – one kilometer of strips in total – of celadon and mint silk chiffon mounted on a base of illusion tulle to give a stormy, ruched effect.

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Julien Fournié Haute Couture House

Maison Julien Fournié is more than a fashion brand, it’s a luxury experience that transcends trends and seasons. With its commitment to excellence and innovation, Julien Fournié continues to redefine the world of Haute Couture and ultra luxury.

Founded in 2009 by the couturier Julien Fournié, the Julien Fournié house is centered around what the designer calls his “laboratory”: Haute Couture.

The history of the house is reflected in his collections unveiled in Paris, in January and July each year, during Haute Couture Week.

For his first collection, the young couturier has been awarded the Grand Prize of Creativity by the City of Paris in January 2010.

For the fourth collection, in January 2011, Julien Fournié has become a “guest member” in the official calendar of Haute Couture runway shows. This marked a first step in aknowledging Julien Fournié as a promising new brand in the circle of grand couturiers.

With this new title, Julien Fournié has put on the runway for the first time in the history of Haute Couture, a collection only worn by black models.

In January 2017, the Julien Fournié House was officially classified as “Haute Couture”. The Haute Couture label, protected by the French Ministry of Industry, is given to a few houses (only ten prestigious haute couture houses on this list today) which are combining the best of creativity in design and the utmost quality in garment making.

Since its beginnings, Julien Fournié has also had the honor of being invited to show the House’s collections abroad, at prestigious events, in order to make the couturier’s style known to luxury clients woldwide, in their own country.

On many occasions, Julien Fournié has shown in Singapore, in Stockholm, in Ho Chi Minh City, in Warsaw …

In March 2023, a Julien Fournié dress entered the Musée Grévin in Paris, worn by the character of actress Audrey Fleurot.

In April 2023, the first retrospective of Julien Fournié’s work is shown in an exhibition “Haute Couture un point c’est tout” at SCAD Lacoste.

While respecting the tradition of haute couture clothing, Julien Fournié has also forged new partnerships with high-tech giants such as Apple and Tencent.

Julien Fournié was thus able to digitize the creation, design and personalization of his Haute Couture pieces. He is one of the rare designers of Haute Couture to master the new digital tools.

Long considered as a survivor of a bygone era, the Haute Couture market has experienced a new boom in recent years. Julien Fournié has been able to establish direct and unique means of communication with his clients thanks to new technologies. It is no longer a question of sending Haute Couture clients a sketch to be validated, as was done in the past.

Julien Fournié has introduced a new process in which clients are not just spectators of the creative process. They have become actors in the unique experience of creating a Haute Couture garment wherever they are.

Since December 2020, Julien Fournié has been developing a line of luxury bags and accessories. At first, the idea was to offer handbags seen in Julien Fournié Haute Couture shows and reserved, until then, for Haute Couture clients.

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