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Julien Fournié’s Haute Couture show
Julien Fournié set Ho Chi Minh City ablaze with his haute couture fashion show
Julien Fournié made a significant mark on the international fashion scene when he presented his Haute Couture collection at the prestigious Aquafina Vietnam International Fashion Week (VIFW) in Ho Chi Minh City on June 5, 2025. The French couturier was the guest of honor at the event and presented a flamboyant haute couture show that blended artisanal virtuosity, cinematic aesthetics, and heartfelt emotion.
A colorful collection
Originally unveiled in January at the Théâtre Mogador in Paris, the collection took on a new, almost magical dimension in Ho Chi Minh City. In Ho Chi Minh City, with the addition of iconic looks from previous collections.
This haute couture show, held outside of Europe, celebrated the creativity of Maison Julien Fournié and the designer’s 50th birthday, as well as his 16 years of commitment to haute couture.
Drawing inspiration from the world of the circus, Parisian cabarets, and animated films, the collection unfolded like a dreamlike revue.
Childhood dreams with adult sophistication
The magical and theatrical silhouettes evoked modern princesses, manga heroines, and Hollywood divas. Each outfit seemed to tell a story, balancing childhood dreams with adult sophistication.
As always, Julien Fournié’s show centered on savoir-faire. Precious embroidery, architectural volumes, and superimpositions of noble fabrics revealed the excellence of the Parisian House‘s workshops. The models, both male and female, wore the creations as if they were poetic suits of armor, embodying a balance of strength and fragility.
Bold vision of fashion
The couturier said he wanted to “transpose the aesthetics of the animated films that have made us dream since childhood onto the bodies of men and women in the real world.” This ambition was a success, as the show captivated a Vietnamese audience won over by this bold vision of fashion.
This return to Vietnam, ten years after his first appearance at VIFW in 2015, highlights Asia’s growing importance in major fashion houses’ strategies. For Julien Fournié, this haute couture show was also a tribute to a region of the world that is curious, demanding, and passionate about haute couture.
The magic of haute couture
It was a moment suspended between French tradition and Asian modernity, confirming that the magic of couture knows no borders.
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About Julien Fournié
More than a fashion brand, Maison Julien Fournié is a luxury experience that transcends trends and seasons. With a commitment to excellence and innovation, Julien Fournié continues to redefine the world of ultra-luxury.
Julien Fournié was founded in 2009.
The history of the house is reflected in its haute couture collections, which are presented in Paris every January and July during Haute Couture Week.
For his first collection, the young couturier was awarded the Grand Prize for Creativity by the City of Paris in January 2010.
For his fourth collection, in January 2011, Julien Fournié became a “guest member” of the official calendar of the Chambre Syndicale de la Haute Couture catwalk shows. This was the first step towards recognizing Julien Fournié as a promising new brand in the circle of the great couturiers.
In January 2017, the Julien Fournié house was officially classified as “Haute Couture”. This label, protected by the French Ministry of Industry, is awarded to a few houses (only ten prestigious Haute Couture houses are currently on this list) that combine the best creativity in design and the highest quality in garment making.
Since its inception, Julien Fournié has also had the honor of being invited to show its collections at prestigious events abroad, in order to bring the couturier’s style to luxury clients from all over the world.
In March 2023, a Julien Fournié dress, worn by the actress Audrey Fleurot, entered the Grévin Museum in Paris.
In April 2023, the first retrospective of Julien Fournié’s work will be held at SCAD Lacoste in an exhibition entitled “Haute Couture un point c’est tout”.
While respecting tradition, Julien Fournié has also forged new partnerships with high-tech giants such as Apple and Tencent.
Julien Fournié has thus been able to digitize the creation, design and personalization of his haute couture pieces. He is one of the few haute couture designers to master the new digital tools.
Long regarded as a survivor of a bygone era, the haute couture market has experienced a new boom in recent years. Thanks to new technologies, Julien Fournié has been able to establish direct and unique means of communication with his clients. It is no longer a question of sending a sketch to the client for approval, as was the case in the past.
Julien Fournié has introduced a new process in which clients are no longer mere spectators of the creative process. They have become actors in the unique experience of creating a garment wherever they are.
Since December 2020, Julien Fournié has been developing a line of luxury bags and accessories. Initially, the idea was to offer handbags that could be seen in Julien Fournié shows and were previously reserved for haute couture customers.
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