What Haute Couture is

Haute Couture Meaning and definition

A unique piece in its style, designed and made to measure for one specific client.

A garment designed in Paris by a renowned couturier who runs one of the fashion houses that has been granted the official Haute Couture label.

An Haute Couture piece must be 100% created in the workshops of the couturier’s own fashion house (there are currently only 16). This production is done with the assistance of technical staff members, ‘les petit mains’, with specific skills and know-how (weavers, feather workers, embroiderers, etc).


Haute Couture outfit can either be a unique copy of a model from the collection presented in a fashion show every six months. This unique copy is adapted to the measurements and personality of a client. This is also a specific creation of a piece on special order.

Some have declared that Haute Couture is pending imminent death. Nevertheless, beyond serving as a springboard for perfume or cosmetics brands, Haute Couture has stood its ground for the last thirty years.

Unprecedented growth

More promising still, over the past ten years, Haute Couture has been regaining ground, undoubtedly ushering in a new era. Haute Couture will be able to regain leadership in the fashion industry.

The unprecedented growth experienced, particularly over the past 10 years, is due in large to the increase in ultra-luxury clientele.


Haute Couture meaning also represents an important value in luxury goods which is rising in public opinion: authenticity.

For a century and a half, Haute Couture has been cultivating authenticity and “savoir faire” both in its creativity and in its productioIts unique models, created with the help of the world’s finest fashion craftspeople, symbolize not only the ultimate in elegance.

So different

Haute Couture meaning is also the timelessness of a style designed specifically for a unique client. This is so different from the endless successive trends that push clients to buy more.

Haute Couture nurtures the incredible artisans of luxury. It defends the authenticity of its creative approach. It is re-establishing solid values in the world of fashion (quality work, longevity, elegance, discretion, technical innovation).

No marketing strategie

Haute Couture favours neither false pretences (the fame of Instagram’s starlets or successful singers often considered vulgar by ultra-luxury clients), nor waste. This is unlike so many companies which destroy unsold items left over in their multiple points of sale due to their ‘no sales or mark downs’ marketing strategies.

Haute Couture Pollutes little

Haute Couture has no stock as it only produces on demand.

Haute Couture does not destroy. Haute Couture pollutes little.

Haute Couture preserves and grows the tradition of handmade luxury by combining tradition and innovation.

Jean Paul Cauvin, Chief Executive Officer of Julien Fournié SAS

haute couture
wedding dress
haute couture
haute couture
L’attribut alt de cette image est vide, son nom de fichier est JULIEN-FOURNIE-HAUTE-COUTURE-SS-2020-012.jpg.

Read Haute Couture Outfit’s secrets

  • The Bride’s Craftsmanship Secrets
    The Bride’s Craftsmanship Secrets

    Secrets of the Majesty wedding dress The wedding dress from the Haute Couture First Sunshine collection: strapless sheath wedding dress with integrated corset in white silk triple organza with giant removable vertugadin in triple silk organza and insane train (160 meters of silk organza in total). Wedding dress : Thanks to Shanagar, Aya Wassef Agency […]


Read also

  • The new Refined baguette bag Mercure

    In Roman mythology, Mercury was the messenger of the other gods. Presented during the fashion show of the First Sunshine Haute Couture collection, the Mercure Baguette Bag invites you to travel far away or in everyday life. For this baguette, Julien Fournié revisited the messenger of the letter carrier of the 40s. This robust and […]


  • Audrey Fleurot inaugurates her wax double at the Grévin Museum in Haute couture by Julien Fournie

    On Thursday March 16, Audrey Fleurot, the actress revealed in Kaamelott then Engrenages stands on the Grands Boulevards, in Paris’ Grévin Museum (grevin-paris.com) dressed by Julien Fournié. Audrey Fleurot is placed in the Hall of Columns, between Leonardo di Caprio and Meryl Streep. The ideation of the drawing of the dress created by Julien Fournié […]


  • Exhibition Julien Fournié : Haute Couture un point c’est tout!

    The exhibition — Julien Fournié’s first — showcases the skill and craftsmanship that earned him the exclusive prestige of haute couture.


  • Bridal hairstyles… the most beautiful and inspiring ideas for spring 2023

    Wavy hairstyles for 2023 brides Bridal hairstyles at Julien Fournié Haute Couture Whether the hair is long or medium-length, the wavy hairstyle is always a must-have for brides for several reasons, including its versatility as it goes with any dress and works effortlessly for all kinds of parties, from the simple to the extravagant and […]


  • Julien Fournié in InStyle

    The day before the show of her First Sunshine collection, Ada Iliopoulou met Julien Fournié, one of the 17 official designers of the Parisian Haute Couture Week, in his studio on the rue de Paradis. Voir cette publication sur Instagram Une publication partagée par InStyle Greece (@instylegreece) The monthly magazine InStyle dedicates 13 pages to […]