What Haute Couture is

haute couture
Haute Couture Meaning and definition

A unique piece in its style, designed and made to measure for one specific client.

A garment designed in Paris by a renowned couturier who runs one of the fashion houses that has been granted the official Haute Couture label.

An Haute Couture piece must be 100% created in the workshops of the couturier’s own fashion house (there are currently only 16 haute couture brands). This production is done with the assistance of technical staff members, ‘les petit mains’, with specific skills and know-how (weavers, feather workers, embroiderers, etc).

Unique

Haute Couture outfit can either be a unique copy of a model from the collection presented in a fashion show every six months. This unique copy is adapted to the measurements and personality of a client. This is also a specific creation of a piece on special order.

Some have declared that Haute Couture is pending imminent death. Nevertheless, beyond serving as a springboard for perfume or cosmetics brands, Haute Couture has stood its ground for the last thirty years.

Unprecedented growth

More promising still, over the past ten years, Haute Couture has been regaining ground, undoubtedly ushering in a new era. Haute Couture will be able to regain leadership in the fashion industry.

The unprecedented growth experienced, particularly over the past 10 years, is due in large to the increase in ultra-luxury clientele.

Authenticity

Haute Couture meaning also represents an important value in luxury goods which is rising in public opinion: authenticity.

For a century and a half, Haute Couture has been cultivating authenticity and “savoir faire” both in its creativity and in its productioIts unique models, created with the help of the world’s finest fashion craftspeople, symbolize not only the ultimate in elegance.

So different

Haute Couture meaning is also the timelessness of a style designed specifically for a unique client. This is so different from the endless successive trends that push clients to buy more.

Haute Couture nurtures the incredible artisans of luxury. It defends the authenticity of its creative approach. It is re-establishing solid values in the world of fashion (quality work, longevity, elegance, discretion, technical innovation).

No marketing strategie

Haute Couture favours neither false pretences (the fame of Instagram’s starlets or successful singers often considered vulgar by ultra-luxury clients), nor waste. This is unlike so many companies which destroy unsold items left over in their multiple points of sale due to their ‘no sales or mark downs’ marketing strategies.

Haute Couture Pollutes little

Haute Couture has no stock as it only produces on demand.

Haute Couture does not destroy. Haute Couture pollutes little.

Haute Couture preserves and grows the tradition of handmade luxury by combining tradition and innovation.

Jean Paul Cauvin, Chief Executive Officer of Julien Fournié SAS

Julien Fournié Haute Couture House

Maison Julien Fournié is more than a fashion brand, it’s a luxury experience that transcends trends and seasons. With its commitment to excellence and innovation, Julien Fournié continues to redefine the world of Haute Couture and luxury.

Founded in 2009, Julien Fournié Haute Couture House creates custom-made haute couture garments for its customers.

In almost thirty Haute Couture collections unveiled during the Haute Couture Fashion Week in Paris, Julien Fournié has created a recognizable and well-known style.

He is able to cater to this particularly demanding clientele in terms of creativity, quality and service to create Haute Couture outfits.

Julien Fournié has become a “guest member” in the official calendar of Haute Couture runway shows in 2011.

Since January 2017, following the sponsorship of the Chambre Syndicale, the French Ministry of Industry has granted Julien Fournié the Haute Couture label.

This means that the Julien Fournié fashion house has joined an exclusive club of only sixteen names in the ultra-luxury world.

Since December 2020, Julien Fournié has been developing a line of luxury bags for women and men, monogrammed bags and accessories sold exclusively in the online store of the House.

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→ About Julien Fournié Haute Couture luxury bags

Maison Julien Fournié is more than a fashion brand, it’s a luxury experience that transcends trends and seasons. With its commitment to excellence and innovation, Julien Fournié continues to redefine the world of Haute Couture and luxury.
Julien Fournié Haute Couture luxury handbags and luxury accessories are presented during the Haute Couture collections.
These high-end bags are unique objects.
These luxury bags are cut from precious materials.
These designer bags are made in the purest respect for craft traditions.
Maison Julien Fournié favors local suppliers for these high-end handbags.
To make these luxury handbags, Maison Julien Fournié selects exclusive materials. It rigorously controls the origin of the skins it uses and if it works exclusively with the best suppliers of skins specializing in tanning and exceptional skins.

The new bag: the Big Bang Bag

With its innovative design and finishes, this new bag is without doubt a Haute Couture model.

The new Big Bang bag is a compact version of the Mercure baguette bag, as if it had been cut in two.

This new bag can be worn across the shoulder with a silver chain. It can also be carried by hand thanks to a strap in front of the bag.

The Premier bag

The Premier handbag is the iconic luxury handbag of the house.

Thanks to its removable chain and of a well-designed length, this luxury handbag can be transformed into an evening clutch, cross body bag or bag worn under the shoulder.

Julien Fournié offers a few pieces of these luxury purses for women which are available in several colors, skins (lambskin, suede calfskin, python, alligator…).

The House also uses Haute Couture techniques such as embroidery and plumasserie to make each of these luxury designer bags an exceptional model.

The Mercure baguette bag

Inspired by the letter carrier’s messenger bag of the 1940s, the new Mercure baguette will become the new classic from Julien Fournié.

Refined, sturdy and generous in form, the Mercure baguette bag will appeal to all those who want an elegant, practical bag with a large container.

An invitation to travel far and wide, or for everyday use.

The Tote bags

The Saturne Tote Bag

The large Saturne tote bag will allow you to carry everything you need in total elegance.

The Pollux Tote Bag

The Pollux compact tote bag is an edited size to accompany you at all times. This small tote bag is decorated with the new exclusive Hexagon monogram.

The Pluton Clutch

Ideal size to accompany you in all circumstances, practical with its removable leather strap, elegant, the Pluton clutch is made of leather and coated canvas.

Visit our Shop

  • Free delivery worldwide : For all orders placed before 9am [Paris time]delivery is generally made within 2 working days in France and within 4 working days to the main destinations worldwide.
  • Exclusivity: Julien Fournié bags are often produced in limited quantities, which means you’ll be one of the few to own a special bag.
  • Brand story: Julien Fournié is a renowned French couturier and member of the Chambre Syndicale de la Haute Couture. When you buy one of his bags, you’re buying a piece of French fashion history.
  • Exceptional quality: Julien Fournié bags are made from high-quality materials. They’re built to last, which means you won’t have to worry about replacing them frequently.
  • Unique design: Julien Fournié is known for its innovative and unique designs. When you buy one of his bags, you can be sure you’re carrying something unique. Julien Fournié bags are elegant and stylish. They can add a touch of sophistication to any outfit.
  • Investment: Although Julien Fournié bags may be more expensive than mass-market brand bags, they are an excellent investment. They retain their value over time and may even become more valuable.
  • Responsive customer service: If you have any questions, please do not hesitate to contact our customer service department who will be happy to provide you with all the details.

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