Haute Couture Meaning and definition
A unique piece in its style, designed and made to measure for one specific client.
An Haute Couture piece must be 100% created in the workshops of the couturier’s own fashion house (there are currently only 16). This production is done with the assistance of technical staff members, ‘les petit mains’, with specific skills and know-how (weavers, feather workers, embroiderers, etc).
Haute Couture outfit can either be a unique copy of a model from the collection presented in a fashion show every six months. This unique copy is adapted to the measurements and personality of a client. This is also a specific creation of a piece on special order.
Some have declared that Haute Couture is pending imminent death. Nevertheless, beyond serving as a springboard for perfume or cosmetics brands, Haute Couture has stood its ground for the last thirty years.
More promising still, over the past ten years, Haute Couture has been regaining ground, undoubtedly ushering in a new era. Haute Couture will be able to regain leadership in the fashion industry.
The unprecedented growth experienced, particularly over the past 10 years, is due in large to the increase in ultra-luxury clientele.
Haute Couture meaning also represents an important value in luxury goods which is rising in public opinion: authenticity.
For a century and a half, Haute Couture has been cultivating authenticity and “savoir faire” both in its creativity and in its productioIts unique models, created with the help of the world’s finest fashion craftspeople, symbolize not only the ultimate in elegance.
Haute Couture meaning is also the timelessness of a style designed specifically for a unique client. This is so different from the endless successive trends that push clients to buy more.
Haute Couture nurtures the incredible artisans of luxury. It defends the authenticity of its creative approach. It is re-establishing solid values in the world of fashion (quality work, longevity, elegance, discretion, technical innovation).
No marketing strategie
Haute Couture favours neither false pretences (the fame of Instagram’s starlets or successful singers often considered vulgar by ultra-luxury clients), nor waste. This is unlike so many companies which destroy unsold items left over in their multiple points of sale due to their ‘no sales or mark downs’ marketing strategies.
Haute Couture Pollutes little
Haute Couture has no stock as it only produces on demand.
Haute Couture does not destroy. Haute Couture pollutes little.
Haute Couture preserves and grows the tradition of handmade luxury by combining tradition and innovation.
Jean Paul Cauvin, Chief Executive Officer of Julien Fournié SAS
Jihane and Chloe put on their armors of light like Disco Queen, like Dazzler. Models Chloé Etienne and Jihane Salama. Makeup Nicolas Degennes Fanny Martin. Hairstyle Joran Muratori. Photos Delphine Royer. Lighting assistant Brioda Savi. Video Maïssane Fritz. Director Julien Fournié. Read In: Français (France)
Haute Couture luxury bags and belts available in one click. Two years ago, fashion designer Julien Fournié opened his online boutique to offer unique fashion accessories, available for immediate delivery worldwide. These bags and belts sold on the site are “objects of art craft”. The Haute Couture designer did not want to give in to […]
Julien Fournié has designed a series of four pieces of jewelry for the First Creatures collection, including the spectacular tiara and harness worn by the “Dark Mermaid”. Julien Fournié asked Adrian Colin to bring this line of blown glass jewelry to life. Adrian Colin is Meilleur Ouvrier de France 2011 and Deputy Director of the […]
Julien Fournié Haute Couture House creates custom-made haute couture clothing for its clients. It offers a range of luxury bags and accessories.
Founded in 2009 in Paris by fashion designer Julien Fournié, the Julien Fournié House is one of only sixteen houses in the world to have obtained the Haute Couture label.