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BEHIND THE SCENES OF THE JULIEN FOURNIÉ HOUSE FASHION

Creatures’ Midnight Escapade

An Haute Couture escapade

Three young ladies gather at night, by the water. These creatures’ elegance commands respect. What are they up to?

After nightfall, their silhouettes fascinate even more. They change as if by magic to become legendary characters. Are these sorcerers preparing for a new sabbath? What ritual are they performing? What force are they conjuring up ?

As they approach, smoke sometimes appears spontaneously around them. But what spell will they cast at the time when people are honoring the deceased?

Flashes around them point to the clue for this enigma. It’s a bewitching photo shoot for Julien Fournié Haute Couture, performed in Paris, at night…

#FIND YOUR LEGEND

A film directed by Maïssane Fritz for Maison Julien Fournié with, in order of appearance: Chloé Etienne, Diva Sicard, and Jihane Salama. Makeup Nicolas Degennes Fanny Martin. Hairstyle Joran Muratori. Photos Delphine Royer. Lighting assistant. Brioda Savi. Director Julien Fournié.

Julien Fournié House

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haute couture fashion show 2022
Julien Fournié

Founded in 2009 by the couturier Julien Fournié, Julien Fournié Haute Couture House has become a “guest member” in the official calendar of Haute Couture runway shows in 2011. This marked a first step in aknowledging Julien Fournié as a promising new brand in the circle of grand couturiers. With this new title, Julien Fournié has put on the runway for the first time in the history of Haute Couture, a collection only worn by black models.

In January 2017, the Julien Fournié House was officially classified as “Haute Couture”. The Haute Couture label, protected by the French Ministry of Industry, is given to a few houses (only sixteen prestigious names on this list today) which are combining the best of creativity in design and the utmost quality in garment making.

While respecting the tradition of Haute Couture, Julien Fournié has also forged new partnerships with high-tech giants such as Dassault Systèmes Apple and Tencent.

Julien Fournié was thus able to digitize the creation, design and personalization of his Haute Couture pieces. He is one of the rare designers of Haute Couture to master the new digital tools. Julien Fournié has introduced a new process in which clients are not just spectators of the creative process. They have become actors in the unique experience of creating a Haute Couture garment wherever they are.

Since December 2020, Julien Fournié has been developing a line of luxury bags and accessories. At first, the idea was to offer handbags seen in Julien Fournié Haute Couture shows and reserved, until then, for Haute Couture clients.

Since then, Julien Fournié has created new bags ranging from evening clutches to tote bags and handbags becoming one of the most exclusive luxury handbags brands.

These designer bags are made in the purest respect of artisanal traditions.

For the moment, these new luxury bags are exclusively available on the online boutique of the House.

In 2022, Julien Fournié has launched few pieces of jewelry sold on his online store.

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An image from the film Creatures’ Midnight Escapade
julien fournié haute couture

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