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VIDEOS GAMES

Julien Fournié will speak at the VIEW conference

Julien Fournié and Jean Paul Cauvin will be interviewed by Marc Petit, VP and General Manager of Unreal Engine, Epic Games, during the next VIEW conference which will be held from October 16th to 21st in Turin.

VIEW conference is the first international event in Italy on computer graphics, interactive techniques, digital cinema, 2D/3D animation, games and visual effects.

View Conference 2022 edition: a special summit on metavers

This new edition of VIEW Conference will include a special summit on metavers and a conference on virtual production, two topics that currently dominate the industry.

Julien Fournié et sa haute couture partent à l'assaut du métavers
Julien Fournié and his Haute Couture set out to attack the metaverse. – Photo Thomas Braut

Based on their experience with major players in the sector (Dassault Systèmes, Apple, Tencent Games, Disney…) Julien Fournié, creator of Haute Couture and Jean Paul Cauvin, CEO of Julien Fournié will present their vision of how the arts (cinema, animation, design, fashion, gaming) can be combined in the metaverse for a genuine digital revolution that will rely on all talent.

Julien Fournié House

Founded in 2009 and based in Paris, Julien Fournié Haute Couture is committed to integrating the latest digital tools into its work, and has forged unique partnerships with leading technology companies, including Apple, Dassault Systems Tencent Games… Julien Fournié is currently exploring several opportunities of development with Epic Games thanks Unreal Engine 5.

VIEW Conference

The VIEW conference has continued to grow and expand since its inception in 2000. Originally called the Virtuality Conference, the name of this annual conference was changed in 2007 to VIEW, for Virtual Interactive Emerging World, and its focus has expanded from virtual reality to other emerging digital technologies such as animation, special effects, virtual architecture and video games.

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IN THE PRESS VIDEOS GAMES

What makes a good PUBG Mobile brand collaboration?

giblogo

…Speaking with GamesIndustry.biz recently, Tencent Games head of PUBG Mobile publishing Vincent Wang says the process behind these collaborations has shifted considerably…

..”You mentioned the military motifs in the game, but the game is not overly violent and doesn’t glorify it, so PUBG Mobile is very brand safe in that,” Wang says. “Because of that, we’ve been able to partner with everyone from Tesla to Line Friends to French Haute Couture fashion design Julien Fournié.

Key to PUBG Mobile’s success

“Our key focus is on player expression, and because of that, we can always work with creative and eclectic brands like Julien Fournié or Zaha Hadid Architects, as it just adds new and interesting ways players can express themselves. That is one of the main keys to our success, giving players plenty of options for self-expression.”…

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FASHION VIDEOS GAMES

Two Glamorous looks from the First Love Haute Couture collection sold in the PUBG Mobile video game

Welcome to the world of First Love. New concrete realization of the collaboration PUBG MOBILE X Julien Fournié, the players of the famous video game can buy looks created by the great fashion designer.

The last two silhouettes – very real -, which appeared at the end of the presentation film of the Haute Couture collection, were first imagined by Julien Fournié for the virtual universe of the avatars of the video game PUBG MOBILE.

video game haute couture
The two real-life looks from the Haute Couture collection sold in the PUBG MOBILE game.
For a limited time in the video game

These two looks are available to players of the video game PUBG MOBILE for a limited time.

The first silhouette is composed of a jacket-armor with a luminescent heart, Julien Fournié’s signature beard mask, lurex pants and a multitude of accessories: helmets, rangers glitters, metallic gloves with claws…

The second silhouette is made up of a sequined anatomical body, a mini skirt with ruffles and its waistband, the mask-signature woman with fuchsia feathers, as well as many accessories: jewels, bracelets, necklaces and gri-gri.

“It’s glamorous, powerful and colorful. Having fun in a battle royal in Haute Couture is now possible. Everyone can finally find their legend.”

Julien Fournié

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FASHION

Covid pandemic: Julien Fournié refuses to show his Haute Couture collection on the runway

Paris, January 17th, 2022

Maison Julien Fournié has finally decided to cancel  its  Haute Couture runway show scheduled in the official Haute Couture calendar on Tuesday January 25th  at 3:30 p.m. (Paris time).

“It does not seem reasonable for us to organize a runway show, under the present circumstances due to the Covid epidemic,” declares Julien Fournié.

“Even if we have carefully respected  all the regulations so far, and would have done the same for the runway show, we do not wish to expose guests at our event to the existing risk of contamination in an enclosed venue. Moreover, respect to the entire chain of collaborators, partners, press professionals who are joining our team to work backstage (models, make-up artists, hairdressers, dressers, photographers, television crews) we would feel responsible – in case  of accidental contamination – for this entire chain of key players who are working intensely during this period, coming and going from one show to the next one. »

Julien Fournié

On line film presented Tuesday January 25th at 3:30 pm (Paris time)

To present his “First Love” collection, which takes Haute Couture into the metaverse, Julien Fournié has chosen once more an online film, to be presented on his website www.julienfournie.com and on the digital platform of the Haute Couture Federation hautecouture.fhcm.paris, and many other fashion media, on Tuesday January 25th at 3:30 p.m. (Paris time).

“At the time when we can make the virtual world coincide with the real one, it would be embarrassing for us to create or contribute to a real cluster when our collection is already embodied in a virtual universe.”

Julien Fournié

As the first Haute Couture designer to include his designs in the metaverse via the online video game PUBG MOBILE – which is bringing together millions of players around the world – Julien Fournié will propose its  players, thanks to an unprecedented collaboration, two complete virtual outfits from this Haute Couture collection to dress up their avatars.

Private visits

Nothing will prevent Haute Couture customers from ordering their one-of-a-kind outfits after seeing the film of the season. Julien Fournié wil also receive them one by one in his showroom during Haute Couture week and visit them on private trips in a more discreet and secure environment respect to the traditional runway show bringing together a large audience.

After three consecutive seasons without runway presentations for Haute Couture houses and however  difficult it has been to take this decision, Maison Julien Fournié Haute Couture has resolved to favor health security.

“All things considered, we prefer to contribute to the temporary reduction of contacts to avoid filling up intensive care units in overloaded hospitals. We don’t want to spoil everything for a few minutes of a presential runway show. We hope, as soon as possible, to express our joy in organizing and sharing a Haute Couture fashion show without constraints, among which this question of responsibility ranks in the first place. “

Jean Paul Cauvin C.O.O. at Julien Fournié

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VIDEOS GAMES

The winners of the PUBG Mobile Global Design Contest 2021

Pubg mobile global design contest
Pubg mobile global design contest
Pubg mobile global design contest

On July 10, PUBG Mobile launched the world’s first outfit design contest to dress up your avatar in the popular game.

The projects have been reviewed by the artistic director of the game PUBG Mobile Mr. L. and the Grand Couturier Mr. Julien Fournié.

“Congratulations to all participants: you are so creative and fabulous designers! It was hard for us to choose. Among all the files, it was hard to choose, so we selected 3 for the Most Creative Design Award”. 

Julien Fournié
PUBG Mobile Global Design Contest : the results

Here they are: Congratulations to AMMER, ALTHAWUT MEESRI (neoyuyu) and IVAN LALIASHVILI…

The most difficult choice for the jury was to choose the Global Winner of all… We are proud to announce that the Global Best Winner #1 Award goes to MIRANDERSON77 for his incredible design of “Cannibal Hunter King.” 

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