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BEHIND THE SCENES OF THE JULIEN FOURNIÉ HOUSE Events FASHION VIDEOS GAMES

Giving the Metaverse new Horizons

Fashion and technology: giving the Metaverse new horizons

Julien Fournié and Jean Paul Cauvin (General Manager of Julien Fournié Haute Couture) exchanged on the theme “Giving new horizons to the Metaverse” during an interview conducted by Marc Petit (VP and General Manager of Unreal Engine at Epic Games) at the VIEW Conference in Turin on October 18. Here are the main excerpts from this fascinating discussion. 

Marc Petit, Jean Paul Cauvin and Julien Fournié exchange on the theme “Giving the metaverse new horizons” during the View Conference in Turin on October 18

Julien Fournié for over 12 years in the digital world

12 years ago, Julien Fournié has started to partner with a leader in 3D virtual design Dassault Systèmes. They first asked him to illustrate his vision of how 3D could help the fashion industry and particularly haute Couture.

The short video you are going to see was made at the beginning of this adventure to show the vision Julien had in mind about how 3D tools should work for fashion designers who could design directly in 3d instead of constantly going from 2D on pen and paper then onto volume research … up to the physical runway show….

Jean Paul Cauvin
Already in 2011, Julien Fournié’s vision of how 3D could help the fashion industry and in particular Haute Couture (made with Dassault Systèmes), a film shown at the conference “Giving the metaverse new horizons”

Fashion and metaverse worlds

Our community has yet many problems to solve before the fashion industry fully adopts virtual tools

Garments are not just “skins” that fit in the shape of the body and stick to it, like a scuba diving outfit. What we love about fashion design is also the fabrics that can create flounces, capes that can fly, have their own light or heavier weight and theiroiwn response to the body movements. And the beauty of fashion design and styling often comes from the mixing of different materials and from multilayered outfits.

This is a challenge to meet for the metavers and I am astonished by the new possibilities offered by Unreal Engine 5.

Julien Fournié

What I witness for the moment in the metavers is a lot of 3D with characters dressed like static sculptures in “ sticky clothes” or with rigid fabric. Our challenge is to create a real materials library with various types of woven fabric, of jerseys, of knits, that go beyond rigid or semi-rigid materials.

Julien Fournié
IMG 81171
Julien Fournié “Giving the metaverse new horizons” View Conference

During the pandemic, many houses have had to make fashion films instead of runway shows, because it was impossible to gather many people in the same room to watch a show.

Some prestigious fashion houses have made some advanced projects to show their production in a virtual manner; They have also taken advantage of the incredible new media to touch new targets and sell them more sweat shorts with prestigious “logo slapping.”

I hope 3D can do better.

Julien Fournié

I think the future will consist of combining in phygital events, the desire people have to gather again for an event, adding up to the physical collection, a digital dimension that can present many more designs in a new way. With Jean Paul we are developing many scripts for phygital runway shows to combine these and bring new dimensions.

With the development of digital twins, we could also avoid the physical fittings which are so difficult to organize for made-to-measure garments, by suggesting online digital fittings which could help us accelerate the process.

Julien Fournié

Haute Couture works with many state-of-the-art craftsmen ( embroiderers, jewelers, origami makers, pleaters etc… and even with our seamstresses in our workshop, being able to design 3D complex garments could help us to test, to calculate the use of materials etc.

3D should not be seen as a substitute to the craftsmen incredible know-how or handcraft but as an accelerator of preciseness in the way we can communicate with the best ones.

Julien Fournié
IMG 81381
Marc Petit and Julien Fournié “Giving the metaverse new horizons” View Conference

Fashion and Video Games

We have a responsibility for what we are putting in these videos games and the silhouettes I see for the moment are just close enough to reality so that they can influence gamers, but we have to promote more the real aesthetics of fashion design with people who know how to build a garment. It is very nice to see some fantastic buildings in the virtual world, but when you want to make them in real life, you call an architect, no?

Architects have already invested in the 3D world because buildings are rigid … it is easier. But it should be the same for fabrics and for garments, for interior decoration, etc.

Julien Fournié

We have already approached the world of video games with several endeavors made in the PubG Mobile video game, which is part of Tencent Games and we have discovered a few things on the way. Last year, after integrating the inevitable rules of gameplay, we have tried, based on 2d approved sketches, to create new Haute Couture outfits both for the physical and the digital worlds and to launch them at the same time. Just watch this, it will give you an idea.

Jean Paul Cauvin
Un clip de présentation de la collaboration entre Julien Fournié et PUBG Mobile montré lors de la conférence “Donner de nouveaux horizons au metaverse”

I have realized that, in this game environment, we were still challenged by many problems: the size of the avatars had to be equal whether they are male or female. Many conceptions of the body could not emphasize differences between the male and female body types because of gameplay rules. No heels, No high hats, mid-thigh hemlines for skirts, etc.
This has a strong influence over the silhouettes we are promoting to the gamers, don’t you think?
I know that Fortnite proposes more avatar body types, including animals and metahumans.

Jean Paul Cauvin and Julien Fournié exchange on the theme “Giving the metaverse new horizons” during the View Conference in Turin on October 18

A digital couture workshop

We are on the threshold of a new era when digital and physical are blending together. Artists and designers will express themselves in these two fields , some in both fields.

Jean Paul Cauvin

Because we see the limits of the virtual environment, we want to push them further, like you all here … and at Julien Fournié, we have come to the conclusion that we should be opening another workshop, at the side of our Haute Couture physical workshop, with collaborators working on 3D garments.

I believe in positive contamination: if the seamstresses in our Haute Couture workshop work together with virtual 3D designers , both sides should understand, little by little, what they can bring to each other.

This can help Haute Couture transform itself and this can help the metaverse to enter the world of applied arts and positively contaminate real life aesthetics.

Julien Fournié

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  • The Julien Fournié SS23 Haute Couture Collection Makes A Real Effort To Bring Back The Joy In Life

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    See

  • First Sunshine, the new Haute Couture collection from Julien Fournié

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    See

  • Haute Couture : Julien Fournié’s superheroines

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Julien Fournié Haute Couture, Luxury Bags and LuxuryAccessories

#FINDYOURLEGEND

Julien Fournié Haute Couture House creates custom-made haute couture clothing for its clients. It offers a range of luxury bags and accessories.

Founded in 2009 in Paris by fashion designer Julien Fournié, the Julien Fournié House is one of only sixteen houses in the world to have obtained the Haute Couture label.

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VIDEOS GAMES

Julien Fournié will speak at the VIEW conference


Giving the Metaverse New Horizons“, Tuesday, October 18, 2:30 pm

Julien Fournié and Jean Paul Cauvin will be interviewed by Marc Petit, VP and General Manager of Unreal Engine, Epic Games, during the next VIEW conference which will be held from October 16th to 21st in Turin.

VIEW is the first international event in Italy on computer graphics, interactive techniques, digital cinema, 2D/3D animation, games and visual effects.

View Conference 2022 edition: a special summit on metavers

This new edition of VIEW will include a special summit on metavers and a conference on virtual production, two topics that currently dominate the industry.

Julien Fournié et sa haute couture partent à l'assaut du métavers
Julien Fournié and his Haute Couture set out to attack the metaverse. – Photo Thomas Braut

Based on their experience with major players in the sector (Dassault Systèmes, Apple, Tencent Games, Disney…) Julien Fournié, creator of Haute Couture and Jean Paul Cauvin, CEO of Julien Fournié will present their vision of how the arts (cinema, animation, design, fashion, gaming) can be combined in the metaverse for a genuine digital revolution that will rely on all talent.

Julien Fournié House

Founded in 2009 and based in Paris, Julien Fournié Haute Couture is committed to integrating the latest digital tools into its work, and has forged unique partnerships with leading technology companies, including Apple, Dassault Systems Tencent Games… Julien Fournié is currently exploring several opportunities of development with Epic Games thanks Unreal Engine 5.

VIEW Conference

The VIEW has continued to grow and expand since its inception in 2000. Originally called the Virtuality Conference, the name of this annual conference was changed in 2007 to VIEW, for Virtual Interactive Emerging World, and its focus has expanded from virtual reality to other emerging digital technologies such as animation, special effects, virtual architecture and video games.

Read also

  • The Julien Fournié SS23 Haute Couture Collection Makes A Real Effort To Bring Back The Joy In Life

    Twenty-five looks make up Julien Fournié’s spring-summer 2023 Haute Couture Collection. The French designer unveiled the new looks from Paris’ 8th arrondissement in a full room of onlookers that were engaged with the pieces. Emotion gripping their faces, awes and sighs erupted when the bride emerged, and hands clapped joyously at what he had created. […]

    See

  • First Sunshine, the new Haute Couture collection from Julien Fournié

    Twenty-five silhouettes compose “First Sunshine”, a resolutely summery and festive Haute Couture collection, with new cuts in Julien’s repertoire, a tribute to women freed from constraints, and designed to magnify their nature and simply celebrate the joy of partying in the open air in summertime.

    See

  • Haute Couture : Julien Fournié’s superheroines

    Fall-Winter 2022 haute couture collection Fake frock coats, long jersey dresses, oversized midnight blue dinner jackets, wide trousers, iridescent lurex dresses made from 8 different threads, draped dresses with bare backs… The bodies are wrapped in nebulas, they are elongated. The girls are beautiful and strange at the same time. They look like beings from […]

    See

Julien Fournié Haute Couture, Luxury Bags and LuxuryAccessories

#FINDYOURLEGEND

Julien Fournié Haute Couture House creates custom-made haute couture clothing for its clients. It offers a range of luxury bags and accessories.

Founded in 2009 in Paris by fashion designer Julien Fournié, the Julien Fournié House is one of only sixteen houses in the world to have obtained the Haute Couture label.

Founded in 2009, Julien Fournié Haute Couture House creates custom-made haute couture garments for its clients.

With over twenty collections, Julien Fournié has created a recognizable and well-known style. He is able to cater to this particularly demanding clientele in terms of creativity, quality and service to create Haute Couture outfits.

Julien Fournié’s creations are intended for a very high-end clientele. Theses clients seek the uniqueness of the garment. They want a personalized service and a privileged relationship with the couturier. 

Julien Fournié Haute Couture House has become a “guest member” in the official calendar of Haute Couture runway shows in 2011. This marked a first step in aknowledging Julien Fournié as a promising new brand in the circle of grand couturiers.

Since January 2017, following the sponsorship of the Chambre Syndicale, the French Ministry of Industry has granted Julien Fournié the Haute Couture label. This means that the Julien Fournié fashion house has joined an exclusive club of only sixteen names in the ultra-luxury world.

While respecting the tradition of Haute Couture, Julien Fournié has also forged new partnerships with high-tech giants such as Dassault Systèmes Apple and Tencent.

Julien Fournié was thus able to digitize the creation, design and personalization of his pieces. He is one of the rare designers of Haute Couture to master the new digital tools. Julien Fournié has introduced a new process in which clients are not just spectators of the creative process. They have become actors in the unique experience of creating a Haute Couture garment wherever they are.

Since December 2020, Julien Fournié has been developing a line of luxury bags and accessories. At first, the idea was to offer handbags seen in Julien Fournié Haute Couture shows and reserved, until then, for Haute Couture clients.

Since then, Julien Fournié has created new bags ranging from evening clutches to tote bags and handbags becoming one of the most exclusive luxury handbags brands.

These designer bags are made in the purest respect of artisanal traditions.

For the moment, these new luxury bags are exclusively available on the online boutique of the House.

In 2022, Julien Fournié has launched few pieces of jewelry sold on his online store.

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IN THE PRESS VIDEOS GAMES

What makes a good PUBG Mobile brand collaboration?

giblogo

…Speaking with GamesIndustry.biz recently, Tencent Games head of PUBG Mobile publishing Vincent Wang says the process behind these collaborations has shifted considerably…

..”You mentioned the military motifs in the game, but the game is not overly violent and doesn’t glorify it, so PUBG Mobile is very brand safe in that,” Wang says. “Because of that, we’ve been able to partner with everyone from Tesla to Line Friends to French Haute Couture fashion design Julien Fournié.

Key to PUBG Mobile’s success

“Our key focus is on player expression, and because of that, we can always work with creative and eclectic brands like Julien Fournié or Zaha Hadid Architects, as it just adds new and interesting ways players can express themselves. That is one of the main keys to our success, giving players plenty of options for self-expression.”…

Julien Fournié Haute Couture, Luxury Bags and LuxuryAccessories

#FINDYOURLEGEND

Julien Fournié Haute Couture House creates custom-made haute couture clothing for its clients. It offers a range of luxury bags and accessories.

Founded in 2009 in Paris by fashion designer Julien Fournié, the Julien Fournié House is one of only sixteen houses in the world to have obtained the Haute Couture label.

Categories
FASHION VIDEOS GAMES

Two Glamorous looks from the First Love Haute Couture collection sold in the PUBG Mobile video game

Welcome to the world of First Love. New concrete realization of the collaboration PUBG MOBILE X Julien Fournié, the players of the famous video game can buy looks created by the great fashion designer.

The last two silhouettes – very real -, which appeared at the end of the presentation film of the Haute Couture collection, were first imagined by Julien Fournié for the virtual universe of the avatars of the video game PUBG MOBILE.

video game haute couture
The two real-life looks from the Haute Couture collection sold in the PUBG MOBILE game.
For a limited time in the video game

These two looks are available to players of the video game PUBG MOBILE for a limited time.

The first silhouette is composed of a jacket-armor with a luminescent heart, Julien Fournié’s signature beard mask, lurex pants and a multitude of accessories: helmets, rangers glitters, metallic gloves with claws…

The second silhouette is made up of a sequined anatomical body, a mini skirt with ruffles and its waistband, the mask-signature woman with fuchsia feathers, as well as many accessories: jewels, bracelets, necklaces and gri-gri.

“It’s glamorous, powerful and colorful. Having fun in a battle royal in Haute Couture is now possible. Everyone can finally find their legend.”

Julien Fournié

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FASHION

Covid pandemic: Julien Fournié refuses to show his Haute Couture collection on the runway

Paris, January 17th, 2022

Maison Julien Fournié has finally decided to cancel  its  Haute Couture runway show scheduled in the official Haute Couture calendar on Tuesday January 25th  at 3:30 p.m. (Paris time).

“It does not seem reasonable for us to organize a runway show, under the present circumstances due to the Covid epidemic,” declares Julien Fournié.

“Even if we have carefully respected  all the regulations so far, and would have done the same for the runway show, we do not wish to expose guests at our event to the existing risk of contamination in an enclosed venue. Moreover, respect to the entire chain of collaborators, partners, press professionals who are joining our team to work backstage (models, make-up artists, hairdressers, dressers, photographers, television crews) we would feel responsible – in case  of accidental contamination – for this entire chain of key players who are working intensely during this period, coming and going from one show to the next one. »

Julien Fournié

On line film presented Tuesday January 25th at 3:30 pm (Paris time)

To present his “First Love” collection, which takes Haute Couture into the metaverse, Julien Fournié has chosen once more an online film, to be presented on his website www.julienfournie.com and on the digital platform of the Haute Couture Federation hautecouture.fhcm.paris, and many other fashion media, on Tuesday January 25th at 3:30 p.m. (Paris time).

“At the time when we can make the virtual world coincide with the real one, it would be embarrassing for us to create or contribute to a real cluster when our collection is already embodied in a virtual universe.”

Julien Fournié

As the first Haute Couture designer to include his designs in the metaverse via the online video game PUBG MOBILE – which is bringing together millions of players around the world – Julien Fournié will propose its  players, thanks to an unprecedented collaboration, two complete virtual outfits from this Haute Couture collection to dress up their avatars.

Private visits

Nothing will prevent Haute Couture customers from ordering their one-of-a-kind outfits after seeing the film of the season. Julien Fournié wil also receive them one by one in his showroom during Haute Couture week and visit them on private trips in a more discreet and secure environment respect to the traditional runway show bringing together a large audience.

After three consecutive seasons without runway presentations for Haute Couture houses and however  difficult it has been to take this decision, Maison Julien Fournié Haute Couture has resolved to favor health security.

“All things considered, we prefer to contribute to the temporary reduction of contacts to avoid filling up intensive care units in overloaded hospitals. We don’t want to spoil everything for a few minutes of a presential runway show. We hope, as soon as possible, to express our joy in organizing and sharing a Haute Couture fashion show without constraints, among which this question of responsibility ranks in the first place. “

Jean Paul Cauvin C.O.O. at Julien Fournié

Read also

  • The Julien Fournié SS23 Haute Couture Collection Makes A Real Effort To Bring Back The Joy In Life

    Twenty-five looks make up Julien Fournié’s spring-summer 2023 Haute Couture Collection. The French designer unveiled the new looks from Paris’ 8th arrondissement in a full room of onlookers that were engaged with the pieces. Emotion gripping their faces, awes and sighs erupted when the bride emerged, and hands clapped joyously at what he had created. […]

    See

  • First Sunshine, the new Haute Couture collection from Julien Fournié

    Twenty-five silhouettes compose “First Sunshine”, a resolutely summery and festive Haute Couture collection, with new cuts in Julien’s repertoire, a tribute to women freed from constraints, and designed to magnify their nature and simply celebrate the joy of partying in the open air in summertime.

    See

  • Haute Couture : Julien Fournié’s superheroines

    Fall-Winter 2022 haute couture collection Fake frock coats, long jersey dresses, oversized midnight blue dinner jackets, wide trousers, iridescent lurex dresses made from 8 different threads, draped dresses with bare backs… The bodies are wrapped in nebulas, they are elongated. The girls are beautiful and strange at the same time. They look like beings from […]

    See

Julien Fournié Haute Couture, Luxury Bags and LuxuryAccessories

#FINDYOURLEGEND

Julien Fournié Haute Couture House creates custom-made haute couture clothing for its clients. It offers a range of luxury bags and accessories.

Founded in 2009 in Paris by fashion designer Julien Fournié, the Julien Fournié House is one of only sixteen houses in the world to have obtained the Haute Couture label.

Don’t miss any of our news and live behind the scenes of the Julien Fournié House

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VIDEOS GAMES

The winners of the PUBG Mobile Global Design Contest 2021

Pubg mobile global design contest
Pubg mobile global design contest
Pubg mobile global design contest

On July 10, PUBG Mobile launched the world’s first outfit design contest to dress up your avatar in the popular game.

The projects have been reviewed by the artistic director of the game PUBG Mobile Mr. L. and the Grand Couturier Mr. Julien Fournié.

“Congratulations to all participants: you are so creative and fabulous designers! It was hard for us to choose. Among all the files, it was hard to choose, so we selected 3 for the Most Creative Design Award”. 

Julien Fournié
PUBG Mobile Global Design Contest : the results

Here they are: Congratulations to AMMER, ALTHAWUT MEESRI (neoyuyu) and IVAN LALIASHVILI…

The most difficult choice for the jury was to choose the Global Winner of all… We are proud to announce that the Global Best Winner #1 Award goes to MIRANDERSON77 for his incredible design of “Cannibal Hunter King.” 

Receive the newsletter and get a sneak preview of our new collections and special events.

In accordance with our privacy policy, your personal data will never be communicated outside of Maison Julien Fournié. You can unsubscribe to our newsletter at any time.