All the looks from the Haute Couture runway during the parisien fashion shows of Maison Julien Fournié Haute Couture.
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Founded in 2009 by the couturier Julien Fournié, the Julien Fournié house is centered around what the designer calls his “laboratory”: Haute Couture. The history of the house is reflected in the collections unveiled in Paris, in January and July each year, during Haute Couture Week. Thus “First Pieces” marked in June 2009 the beginnings of the Julien Fournié style codes: back windows, “Art Deco” lace, noble fabrics (silk drape, muslin and organza) combined with more innovative materials. Thanks to this first collection, the young couturier has been awarded the Grand Prize of Creativity by the City of Paris in January 2010.
First Haute Couture runway
For the fourth collection after its debut, in January 2011, Julien Fournié has become a “guest member” in the official calendar of Haute Couture runway shows. This marked a first step in aknowledging Julien Fournié as a promising new brand in the circle of grand couturiers. With this new title, Julien Fournié has put on the runway for the first time in the history of Haute Couture, a collection only worn by black models.
In the same year, Julien Fournié, together with Dassault Systèmes, created FashionLab, a technology incubator at the crossroads of fashion and 3D design, convinced that 3D could propel fashion to new heights. Since then, both partners have been exploring and developing several incubation projects concerning clothing, footwear, but also materials sourcing and fashion retailing. Developed with FashionLab 3D digital solutions , the Julien Fournié shoe collections (as seen on every runway show of the house since July 2014) are presented to Haute Couture customers for special orders.
Throughout the seasons, the Parisian Couture House has agregated key supporters and partners. Since 2014, the wonderful team of London hair salon Neville, led by Elena Lavagni, has continuously cured the hairdressing of all the House’s Haute Couture runway. Among other partners, Maison Julien Vermeulen, a brilliant Paris-based feather embroiderer, has tied a fruitful collaboration with the Haute Couture House as Guigou and Sfat et Combier.
In January 2017, the Julien Fournié House was officially classified as “Haute Couture”. The Haute Couture label, protected by the French Ministry of Industry, is given to a few houses (only sixteen prestigious names on this list today) which are combining the best of creativity in design and the utmost quality in garment making.
Haute Couture runway abroad
Since its beginnings, Julien Fournié has also had the honor of being invited to show the House’s collections abroad, at prestigious events, in order to make the couturier’s style known to luxury clients woldwide, in their own country.
On three occasions, Julien Fournié has shown in Singapore, but also in Stockholm, in November 2012, where he has presented his “First Retrospective” in the famous hall of honor of the Swedish capital’s City Hall.
In October 2015, his “First Initiation” collection opened the second edition of Vietnam International Fashion Week, in Ho Chi Minh City (aka Saigon).
In October 2018, Julien Fournié Haute Couture participated in the “French Touch” gala organized at the Welki Theater in Warsaw and broadcasted on the country’s first national private television channel (TVN), to promote French arts and luxury in Poland.
Haute Couture runway and High-Tech
While respecting the tradition of Haute Couture, Julien Fournié has also forged new partnerships with high-tech giants such as Apple and Tencent.
Julien Fournié was thus able to digitize the creation, design and personalization of his Haute Couture pieces. He is one of the rare designers of Haute Couture to master the new digital tools.
Long considered as a survivor of a bygone era, the Haute Couture market has experienced a new boom in recent years. Julien Fournié has been able to establish direct and unique means of communication with his clients thanks to new technologies. It is no longer a question of sending Haute Couture clients a sketch to be validated, as was done in the past.
Julien Fournié has introduced a new process in which clients are not just spectators of the creative process. They have become actors in the unique experience of creating a Haute Couture garment wherever they are.
Julien Fournié is a pioneer in integrating the outfits he designs into video games with his collaboration with PUBG Mobile. A partnership that has allowed him to organize Haute Couture runway in an unprecedented way.
Haute Couture bags
Since December 2020, Julien Fournié has been developing a line of luxury bags and accessories. At first, the idea was to offer handbags seen in Julien Fournié Haute Couture shows and reserved, until then, for Haute Couture clients.
Since then, Julien Fournié has created new models ranging from evening clutches to tote bags and handbags.
These high-end bags are made in the purest respect of artisanal traditions.
For the moment, these luxury bags are exclusively available on the online boutique of the House.