Haute Couture Fall–Winter 2021/2022
Tuesday, July 6th Online Film
Julien Fournié presents once again his Haute Couture collection via an online film. After having explored this media for the past two seasons due to the pandemic situation, he is choosing a film this time to match the theme that has inspired his collection.
Merging his lifelong admiration for superheroes and his pioneer spirit in the field of new technologies, Julien Fournié is fascinated by the aesthetics of video games. They have grown more and more popular in the past years and are developing to new levels of creativity.
“Via their avatar in an online video game, the players first test the actions they cannot accomplish in real life. But they continue to play for everything they discover about themselves and how they can relate to other players online,” says the French couturier.
“The dreamlike dimension of style is best expressed today in this area of video games,” declares Julien Fournié. “Why couldn’t we introduce the refinement, the quality and the elegance of Haute Couture as a new vocabulary in the fascinating frame of online games? They are opening up gateways to new worlds for us to conquer.”
At a time when fashion trends are directing ready-to-wear brands to trivialize their looks, Julien Fournié suggests once again to “Find Your Legend” using a completely different approach. This time, the couturier achieves it through the 16 archetypal characters who embody the values he cherishes for his eponymous house.
One of his legends, for instance, called The Ballerina, embodies vulnerability, a quality dear to Julien Fournié who declares: “Only when you accept your vulnerability, can you really become stronger.” The Spy, another character in this video, represents strategy, discreet charm and intelligence. The Empress, expresses authority, glamour and power…
To embody each of these 16 characters, Julien Fournié has included his usual models and muses Michaela Tomanova and Angeliki Tsionou, but also two film actresses and one male athlete. French film actress Audrey Fleurot plays The Empress, the boxer Guillaume Hauet unleashes his power as The Bouncer and the Belgian actress Déborah François transforms into The Fury, in the hands of Julien Fournié, who evolves himself into “The Wizard”.
The transformable looks, precious and raw materials, embroidery and feathers, new day bags and rucksacks, are combined to highlight a group of completely different personalities who come together to give life to the Julien Fournié Haute Couture collection essential tribe, his “First Squad.” This is where each person alchemizes with their neo-avatar to give maximum impact to their style and showcase their true identity.
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Julien Fournié Haute Couture, Luxury Bags and LuxuryAccessories
Julien Fournié Haute Couture House creates custom-made haute couture clothing for its clients. It offers a range of luxury bags and accessories.
Founded in 2009 in Paris by fashion designer Julien Fournié, the Julien Fournié House is one of only sixteen houses in the world to have obtained the Haute Couture label.
Founded in 2009, Julien Fournié Haute Couture House creates custom-made haute couture garments for its clients.
With over twenty collections, Julien Fournié has created a recognizable and well-known style. He is able to cater to this particularly demanding clientele in terms of creativity, quality and service to create Haute Couture outfits.
Julien Fournié’s creations are intended for a very high-end clientele. Theses clients seek the uniqueness of the garment. They want a personalized service and a privileged relationship with the couturier.
Julien Fournié Haute Couture House has become a “guest member” in the official calendar of Haute Couture runway shows in 2011. This marked a first step in aknowledging Julien Fournié as a promising new brand in the circle of grand couturiers.
Since January 2017, following the sponsorship of the Chambre Syndicale, the French Ministry of Industry has granted Julien Fournié the Haute Couture label. This means that the Julien Fournié fashion house has joined an exclusive club of only sixteen names in the ultra-luxury world.
While respecting the tradition of Haute Couture, Julien Fournié has also forged new partnerships with high-tech giants such as Dassault Systèmes Apple and Tencent.
Julien Fournié was thus able to digitize the creation, design and personalization of his pieces. He is one of the rare designers of Haute Couture to master the new digital tools. Julien Fournié has introduced a new process in which clients are not just spectators of the creative process. They have become actors in the unique experience of creating a Haute Couture garment wherever they are.
Since December 2020, Julien Fournié has been developing a line of luxury bags and accessories. At first, the idea was to offer handbags seen in Julien Fournié Haute Couture shows and reserved, until then, for Haute Couture clients.
Since then, Julien Fournié has created new luxury bags ranging from evening clutches to tote bags and handbags becoming one of the most exclusive luxury handbags brands.
These designer bags are made in the purest respect of artisanal traditions.
For the time being, these new luxury bags, Monogrammed bags and totes, clutches are exclusively available on the online boutique of the House.
In 2022, Julien Fournié has launched few pieces of jewelry sold on his online store.
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