First Spell Haute Couture Collection

First Spell

Haute Couture Fall Winter 2019/2020

Tuesday, July 2nd 2019 runway show

On the occasion of his House’s tenth anniversary, Julien Fournié pays tribute to women who derogate, transform and transcend the social codes which were designed to enclose their gender. Since the dawn of time, the most terrible spell was always cast on these ladies. When in grade of overcoming the limits which patriarchal cultures had imposed on them, female healers, alchemists or scholars, were systematically labeled evil, accused of witchcraft and burnt at the stake.

“I have always found witches more stimulating than repulsive,” says Julien Fournié. “Women called by that name do cultivate independence, possess a sense of adventure and stimulate the imagination, opening up to a magical world.”

Mastering every trick in the art of the cut, the French grand couturier modernizes into evil beauties the mythical silhouettes of witches, poisoners, gothic novels dames and film noir stars alike. High collar, embroidered shirtfronts on pleated chiffon blouses, are paired with long Edwardian skirts. In jackets, coats and “trompe-l’oeil“ coat dresses, the cut borrows from the military vocabulary the impeccable padded shoulders and apparent buttoning on the top.

From the waistline downwards, fabric blooms into folded “basques” on jackets, and blossoms, in hemlines at ankle level, to allow marching with the right magnitude. A jacket of knitted yarn mimics fur and mixes fringes with spikes to underline its wild animal aspect. Softened to perfection, precious leathers (python, alligator) sculpt busts and waistlines in black or midnight blue, unless they cinch them with graded animal scales in the tones of auroras. Ravens and other birds of misfortune are summoned on headpieces, bonnet and “capeline”, via embroidered feathers, also woven in a remarkable version of the House’s iconic bag. The signature t-strap mules are decorated for the season with a contrasting tiara pattern on their tip.

“Haute Couture and magic do share a taste for the accumulated experience and the knacks of the trade. Official education often underrates and depreciates this kind of knowledge,” says Julien Fournié. “I am convinced that combining the empirical and the innovative is the best way to save nature, humanity, and change the world so that the free exultation of minds and bodies can never be associated again with devilish Sabbaths.”

haute couture runway

Julien Fournié Haute Couture House

Maison Julien Fournié is more than a fashion brand, it’s a luxury experience that transcends trends and seasons. With its commitment to excellence and innovation, Julien Fournié continues to redefine the world of Haute Couture and luxury.

Founded in 2009, Julien Fournié’s House creates custom-made haute couture garments for its customers.

In almost thirty Haute Couture collections unveiled during the Haute Couture Fashion Week in Paris, Julien Fournié has created a recognizable and well-known style.

He is able to cater to this particularly demanding clientele in terms of creativity, quality and service to create outstanding outfits.

Julien Fournié has become a “guest member” in the official calendar of Haute Couture runway shows in 2011.

Since January 2017, following the sponsorship of the Chambre Syndicale, the French Ministry of Industry has granted Julien Fournié the Haute Couture label.

This means that the Julien Fournié fashion house has joined an exclusive club of only sixteen names in the ultra-luxury world.

Since December 2020, Julien Fournié has been developing a line of luxury bags for women and men, monogrammed bags and accessories sold exclusively in the online store of the House.

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  • Exceptional quality: Julien Fournié bags are made from high-quality materials. They’re built to last, which means you won’t have to worry about replacing them frequently.
  • Unique design: Julien Fournié is known for its innovative and unique designs. When you buy one of his bags, you can be sure you’re carrying something unique. Julien Fournié bags are elegant and stylish. They can add a touch of sophistication to any outfit.
  • Investment: Although Julien Fournié bags may be more expensive than mass-market brand bags, they are an excellent investment. They retain their value over time and may even become more valuable.
  • Exclusivity: Julien Fournié bags are often produced in limited quantities, which means you’ll be one of the few to own a special bag.
  • Brand story: Julien Fournié is a renowned French couturier and member of the Chambre Syndicale de la Haute Couture. When you buy one of his bags, you’re buying a piece of French fashion history.
  • Free delivery worldwide : For all orders placed before 9am [Paris time]delivery is generally made within 2 working days in France and within 4 working days to the main destinations worldwide.
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