First Storm
Haute Couture Spring-Summer 2021
Tuesday January 26, 2021 Online Film
Julien Fournié presents his Haute Couture collection via a new form of expression for a fashion designer: for the first time, he is directing his first movie entitled “First Storm”.
“In the post Me Too, post Black Lives Matter era, in the middle of a world health crisis, I consider it my duty as a couturier, to conjure up an enchanted vision, full of magic and imagination,” declares the founder of the House which, since its inception, has consistently supported feminists and diversity. “It is about doing everything within our power to avoid the totalitarianism of gloom.”
In this movie, Julien Fournié introduces three young women into contemporary, dreamlike and glamorous surroundings. As if drawn by a helter-skelter or a roller-coaster in an amusement park, they explore five different settings. In each of them, they experience a new test, like the characters in a fairy tale. Immersed in the fashion designer’s fetish worlds and under his secret guidance, they will find their own legend and cast a new light on their true personality.
Constantly trying to stretch proportions on the female body thanks to an essentialized cut, Julien Fournié is focusing on sleeve architecture, sharp bust sculpture, and movement in chiffon dresses and tulle petticoats.
Elongating women’s bodies, Julien Fournie’s designs favor expert needlework, particularly with inlays, realized in semi-sheer materials here , in feathers there, in embroideries everywhere . His designs combine lightness and refinement, with tight pleats, ruffles of chiffon and layers of transparency.
Both film and collection aim to re-enchant the vision of women.
A lifelong cinema lover, the couturier immerses his muses into symbolic worlds, with a nod and a wink to all the film directors he respects and admires, from Georges Méliès to Quentin Tarantino, including Jacques Demy.
Julien Fournié Haute Couture – Dresses, Luxury Bags and Accessories
Julien Fournié creates custom-made Haute Couture dresses for its clients. It offers a range of luxury bags and accessories.
Founded in 2009 in Paris, the Julien Fournié House is one of only sixteen houses in the world to have obtained the Haute Couture label.
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Founded in 2009, Julien Fournié creates custom-made haute couture garments for its clients.
With over twenty collections, Julien Fournié has created a recognizable and well-known style. He creates Haute Couture wedding dresses, Haute Couture evening dresses, Haute Couture tuxedo, Haute Couture ceremony dresses, Haute Couture gown… He is able to cater to this particularly demanding clientele in terms of creativity, quality and service to create Haute Couture outfits.
Julien Fournié’s creations are intended for a very high-end clientele. Theses clients seek the uniqueness of the garment. They want a personalized service and a privileged relationship with the couturier.
Julien Fournié has become a “guest member” in the official calendar of Haute Couture runway shows in 2011. This marked a first step in aknowledging Julien Fournié as a promising new brand in the circle of grand couturiers.
Since January 2017, following the sponsorship of the Chambre Syndicale, the French Ministry of Industry has granted Julien Fournié the Haute Couture label. This means that the Julien Fournié fashion house has joined an exclusive club of only sixteen names in the ultra-luxury world.
While respecting the tradition of Haute Couture, Julien Fournié has also forged new partnerships with high-tech giants such as Dassault Systèmes Apple and Tencent.
Julien Fournié was thus able to digitize the creation, design and personalization of his dresses. He is one of the rare designers of Haute Couture to master the new digital tools. Julien Fournié has introduced a new process in which clients are not just spectators of the creative process. They have become actors in the unique experience of creating a garment wherever they are.
Since December 2020, Julien Fournié has been developing a line of luxury bags and accessories. At first, the idea was to offer handbags seen in Julien Fournié Haute Couture shows and reserved, until then, for Haute Couture clients.
Since then, Julien Fournié has created new luxury bags ranging from evening clutches to tote bags and handbags becoming one of the most exclusive luxury handbags brands.
These designer bags are made in the purest respect of artisanal traditions.
For the time being, these new luxury bags, Monogrammed bags and totes, clutches are exclusively available on the online boutique of the House.
In 2022, Julien Fournié has launched few pieces of jewelry sold on his online store.