First Storm Haute couture Collection

First Storm

Haute Couture Spring-Summer 2021

Tuesday January 26, 2021 Online Film

Julien Fournié presents his Haute Couture collection via a new form of expression for a fashion designer: for the first time, he is directing his first movie entitled “First Storm”.

“In the post Me Too, post Black Lives Matter era, in the middle of a world health crisis, I consider it my duty as a couturier, to conjure up an enchanted vision, full of magic and imagination,” declares the founder of the House which, since its inception, has consistently supported feminists and diversity. “It is about doing everything within our power to avoid the totalitarianism of gloom.”

In this movie, Julien Fournié introduces three young women into contemporary, dreamlike and glamorous surroundings. As if drawn by a helter-skelter or a roller-coaster in an amusement park, they explore five different settings. In each of them, they experience a new test, like the characters in a fairy tale. Immersed in the fashion designer’s fetish worlds and under his secret guidance, they will find their own legend and cast a new light on their true personality.

Constantly trying to stretch proportions on the female body thanks to an essentialized cut, Julien Fournié is focusing on sleeve architecture, sharp bust sculpture, and movement in chiffon dresses and tulle petticoats.

Elongating women’s bodies, Julien Fournie’s designs favor expert needlework, particularly with inlays, realized in semi-sheer materials here , in feathers there, in embroideries everywhere . His designs combine lightness and refinement, with tight pleats, ruffles of chiffon and layers of transparency.

Both film and collection aim to re-enchant the vision of women.

A lifelong cinema lover, the couturier immerses his muses into symbolic worlds, with a nod and a wink to all the film directors he respects and admires, from Georges Méliès to Quentin Tarantino, including Jacques Demy.