Paris, January 17th, 2022
Maison Julien Fournié has finally decided to cancel its Haute Couture runway show scheduled in the official Haute Couture calendar on Tuesday January 25th at 3:30 p.m. (Paris time).
“It does not seem reasonable for us to organize a runway show, under the present circumstances due to the Covid epidemic,” declares Julien Fournié.
“Even if we have carefully respected all the regulations so far, and would have done the same for the runway show, we do not wish to expose guests at our event to the existing risk of contamination in an enclosed venue. Moreover, respect to the entire chain of collaborators, partners, press professionals who are joining our team to work backstage (models, make-up artists, hairdressers, dressers, photographers, television crews) we would feel responsible – in case of accidental contamination – for this entire chain of key players who are working intensely during this period, coming and going from one show to the next one. »
Julien Fournié
On line film presented Tuesday January 25th at 3:30 pm (Paris time)
To present his “First Love” collection, which takes Haute Couture into the metaverse, Julien Fournié has chosen once more an online film, to be presented on his website www.julienfournie.com and on the digital platform of the Haute Couture Federation hautecouture.fhcm.paris, and many other fashion media, on Tuesday January 25th at 3:30 p.m. (Paris time).
“At the time when we can make the virtual world coincide with the real one, it would be embarrassing for us to create or contribute to a real cluster when our collection is already embodied in a virtual universe.”
Julien Fournié
As the first Haute Couture designer to include his designs in the metaverse via the online video game PUBG MOBILE – which is bringing together millions of players around the world – Julien Fournié will propose its players, thanks to an unprecedented collaboration, two complete virtual outfits from this Haute Couture collection to dress up their avatars.
Private visits
Nothing will prevent Haute Couture customers from ordering their one-of-a-kind outfits after seeing the film of the season. Julien Fournié wil also receive them one by one in his showroom during Haute Couture week and visit them on private trips in a more discreet and secure environment respect to the traditional runway show bringing together a large audience.
After three consecutive seasons without runway presentations for Haute Couture houses and however difficult it has been to take this decision, Maison Julien Fournié Haute Couture has resolved to favor health security.
“All things considered, we prefer to contribute to the temporary reduction of contacts to avoid filling up intensive care units in overloaded hospitals. We don’t want to spoil everything for a few minutes of a presential runway show. We hope, as soon as possible, to express our joy in organizing and sharing a Haute Couture fashion show without constraints, among which this question of responsibility ranks in the first place. “
Jean Paul Cauvin C.O.O. at Julien Fournié
Read also
Marie Antoinette or not, “contemporary women are all queens of unique”
Marie Antoinette or not, contemporary women are all queens of unique and singular beauty, whatever their style of dress. … In the small autumn/winter 2024-2025 Haute Couture collection “The Last Queen”, which I presented at the Grevin Museum at the end of June, I tried to shed light on the role of Marie Antoinette in […]
A Tribute To The Timeless Style Of Marie Antoinette
Haute Couture : A Tribute To The Timeless Style Of Marie Antoinette Julien Fournié aimed to recapture the splendour of Marie Antoinette, queen of France, and her Versailles days, underscoring her timeless status as a fashion icon. The French designer showcased six looks that told the story of a queen who loved extravagance and defied […]
The most glamorous of the Incroyables and Merveilleuses
Chapitre 22, The most glamorous of the Incroyables and Merveilleuses This second look from the Last Queen Haute Couture collection is composed of three mismatched pieces. A men’s double-breasted jacket in vintage 1940s prince de galles, khaki and fine blue stripes, embroidered with a cane motif in bronze and silver crystal tubes adorned with wisteria […]
The warrior queen of the Last Queen Haute Couture Collection
Chapter 19, the warrior queen The first look in the Last Queen collection features an 18th-century-style corset-armor with 3D effects, lassée in the back and pants. The set is in three-tone parma, pink and azure marquetry in saddle-stitched grained leather. Fleur-de-lys inlays in metallic leather, silver and side reinforcements with metal eyelets adorn the ensemble. […]
The Strass Eye Makeup trend promises to be a glamorous look for your next outfit
Julien Fournie’s Strass Eye Makeup The trend for strong, Strass Eye Makeup is all about combining dark shadows with glittery beads. From Julien Fournie, apply colorful smoky eye makeup all over the upper eyelids and choose matte and drawn waves all over the upper eyelids in dense layers, and make the lines winged with thin […]
Don’t miss any of our news and live behind the scenes of the Julien Fournié House