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What makes a good PUBG Mobile brand collaboration?

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…Speaking with GamesIndustry.biz recently, Tencent Games head of PUBG Mobile publishing Vincent Wang says the process behind these collaborations has shifted considerably…

..”You mentioned the military motifs in the game, but the game is not overly violent and doesn’t glorify it, so PUBG Mobile is very brand safe in that,” Wang says. “Because of that, we’ve been able to partner with everyone from Tesla to Line Friends to French Haute Couture fashion design Julien Fournié.

Key to PUBG Mobile’s success

“Our key focus is on player expression, and because of that, we can always work with creative and eclectic brands like Julien Fournié or Zaha Hadid Architects, as it just adds new and interesting ways players can express themselves. That is one of the main keys to our success, giving players plenty of options for self-expression.”…