Should lingerie be considered fashion? In the world of haute couture, at least in the hands of designer Julien Fournié, the answer is a resounding “yes”, as underwear becomes the main event.
Lingerie is no longer about seduction alone: looking sexy is key, but so too is comfort and confidence.
And increasingly, the same goes for menswear – lace boxer shorts, anyone?
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Founded in 2009, Julien Fournié Haute Couture House creates custom-made haute couture garments for its clients.
With over twenty collections, Julien Fournié has created a recognizable and well-known style. He is able to cater to this particularly demanding clientele in terms of creativity, quality and service to create Haute Couture outfits.
Julien Fournié’s creations are intended for a very high-end clientele. Theses clients seek the uniqueness of the garment. They want a personalized service and a privileged relationship with the couturier.
Julien Fournié Haute Couture House has become a “guest member” in the official calendar of Haute Couture runway shows in 2011. This marked a first step in aknowledging Julien Fournié as a promising new brand in the circle of grand couturiers.
Since January 2017, following the sponsorship of the Chambre Syndicale, the French Ministry of Industry has granted Julien Fournié the Haute Couture label. This means that the Julien Fournié fashion house has joined an exclusive club of only sixteen names in the ultra-luxury world.
While respecting the tradition of Haute Couture, Julien Fournié has also forged new partnerships with high-tech giants such as Dassault Systèmes Apple and Tencent.
Julien Fournié was thus able to digitize the creation, design and personalization of his pieces. He is one of the rare designers of Haute Couture to master the new digital tools. Julien Fournié has introduced a new process in which clients are not just spectators of the creative process. They have become actors in the unique experience of creating a Haute Couture garment wherever they are.
Since December 2020, Julien Fournié has been developing a line of luxury bags and accessories. At first, the idea was to offer handbags seen in Julien Fournié Haute Couture shows and reserved, until then, for Haute Couture clients.
Since then, Julien Fournié has created new luxury bags ranging from evening clutches to tote bags and handbags becoming one of the most exclusive luxury handbags brands.
These designer bags are made in the purest respect of artisanal traditions.
For the time being, these new luxury bags are exclusively available on the online boutique of the House.
In 2022, Julien Fournié has launched few pieces of jewelry sold on his online store.
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