Categories
FASHION IN THE PRESS

Julien Fournié on merging the divergent worlds of fashion and gaming

fashion

ELLE

While fashion weeks have turned to digital platforms since 2020, French designer Julien Fournié, a firm believer that haute couture is about dreaming, has re-imagined an upgraded web experience.

Quite the revolutionary, Fournié has gone where no couturier has gone before through merging haute couture with video games via his partnership with the leading Chinese multinational technology conglomerate Tencent and its popular PUBG Mobile game.

[addany]

Categories
FASHION

Covid pandemic: Julien Fournié refuses to show his Haute Couture collection on the runway

Paris, January 17th, 2022

Maison Julien Fournié has finally decided to cancel  its  Haute Couture runway show scheduled in the official Haute Couture calendar on Tuesday January 25th  at 3:30 p.m. (Paris time).

“It does not seem reasonable for us to organize a runway show, under the present circumstances due to the Covid epidemic,” declares Julien Fournié.

“Even if we have carefully respected  all the regulations so far, and would have done the same for the runway show, we do not wish to expose guests at our event to the existing risk of contamination in an enclosed venue. Moreover, respect to the entire chain of collaborators, partners, press professionals who are joining our team to work backstage (models, make-up artists, hairdressers, dressers, photographers, television crews) we would feel responsible – in case  of accidental contamination – for this entire chain of key players who are working intensely during this period, coming and going from one show to the next one. »

Julien Fournié

On line film presented Tuesday January 25th at 3:30 pm (Paris time)

To present his “First Love” collection, which takes Haute Couture into the metaverse, Julien Fournié has chosen once more an online film, to be presented on his website www.julienfournie.com and on the digital platform of the Haute Couture Federation hautecouture.fhcm.paris, and many other fashion media, on Tuesday January 25th at 3:30 p.m. (Paris time).

“At the time when we can make the virtual world coincide with the real one, it would be embarrassing for us to create or contribute to a real cluster when our collection is already embodied in a virtual universe.”

Julien Fournié

As the first Haute Couture designer to include his designs in the metaverse via the online video game PUBG MOBILE – which is bringing together millions of players around the world – Julien Fournié will propose its  players, thanks to an unprecedented collaboration, two complete virtual outfits from this Haute Couture collection to dress up their avatars.

Private visits

Nothing will prevent Haute Couture customers from ordering their one-of-a-kind outfits after seeing the film of the season. Julien Fournié wil also receive them one by one in his showroom during Haute Couture week and visit them on private trips in a more discreet and secure environment respect to the traditional runway show bringing together a large audience.

After three consecutive seasons without runway presentations for Haute Couture houses and however  difficult it has been to take this decision, Maison Julien Fournié Haute Couture has resolved to favor health security.

“All things considered, we prefer to contribute to the temporary reduction of contacts to avoid filling up intensive care units in overloaded hospitals. We don’t want to spoil everything for a few minutes of a presential runway show. We hope, as soon as possible, to express our joy in organizing and sharing a Haute Couture fashion show without constraints, among which this question of responsibility ranks in the first place. “

Jean Paul Cauvin C.O.O. at Julien Fournié

Don’t miss any of our news and live behind the scenes of the Julien Fournié House

Categories
FASHION IN THE PRESS

Julien Fournié virtuoso of virtual Haute Couture

le figaro magazine logo

In sight

Julien Fournié virtuoso of virtual Haute Couture

This great fashion designer invests in the metaverse to make his unique and very real creations available to his customers in a digital world.

“I want to bring together innovation and tradition. These new technologies are an opportunity. We can showcase our world and that of all the crafts we work with, such as feather workers, glass blowers, embroiderers, etc. With the virtual, these worlds that seem so far away for some are within reach; we can immerse ourselves in the world of haute couture, wear exceptional outfits and, why not, give birth to vocations”. 

Julien Fournié
Categories
FASHION VIDEOS GAMES

See the ideation of the New Year Winter Fantasy

Ideation of the New Year Winter Fantasy

Everything always starts with a drawing. Julien Fournié has drawn the virtual clothing and accessories on iPad Pro for their avatar in the PUBG MOBILE online game. Experience in this ideation the birth of these outfits under the pen of the great designer in this video. 

Womenswear and menswear pieces as well as fashion accessories are proposed to PUBG MOBILE’s gamers in personal combinations to celebrate the holiday season in the style of Julien Fournié. Inspired by characters from the “The Nutcracker” ballet, Julien Fournié delivers a hyper-colored ensemble with magic aspects highlighted by childhood dreams and intended for grown-ups who have cultivated candor, imagination and playfulness.

Everything always starts with a drawing. Julien Fournié has drawn the virtual clothing and accessories on IPad Pro for their avatar in the PUBG MOBILE online game. Experience the birth of these outfits under the pen of the great designer in this video. 

Julien Fournié is a Haute Couture designer of the 21st century, and a pioneer of New Technologies in the fields of fashion and design. Since the beginnings of his eponymous House, thanks to an unprecedented partnership with DASSAULT SYSTÈMES, he has been exploring 3D design for 10 years. On his way, with the support of APPLE, he has been focusing on all digital drawing tools for several years now. PUBG MOBILE allows Julien Fournié to shine in the world of online video games with the active participation of its teams.

“The metavers makes it possible for gamers to test experiences which, sooner or later, will also find an expression in the real world,” concludes Julien Fournié.

“I am creating realistic, translatable, tangible bridges going from the real world to the virtual world … and soon also, I hope, from the virtual world to the real world. My ambition is to enrich the journey experienced by any person who is sensitive to style in these two parallel worlds which will soon fuse into the same one. ”

Julien Fournié
Categories
FASHION IN THE PRESS

Julien Fournié : Breaking the Couture Codes

Arabian Moda

While fashion weeks have turned to digital platforms since 2020 French designer Julien Fournié, a firm believer that haute couture is all about dreaming, has re-imagined an upgraded web experience.

A revolt and an extroverted artist, Fournié has gone where no couturier has gone before through merging haute couture with video games via his partnership with the leading Chinese multinational technology conglomerate Tencent and its popular PUBG Mobile game.

Every collection is about finding your inner legend. I’ve always been inspired by cinema and showing less skin while celebrating a woman’s figure. I work with clients who are seeking a wardrobe and not just a one-shot look.

Julien Fournié
Categories
FASHION IN THE PRESS VIDEOS GAMES

La alta costura del diseñador Julien Fournié llega al metaverso

metaverso

Los diseñadores de videojuegos “saben cómo hacer avatares, pero no es su trabajo hacer ropa”. Para remediar esto, el estilista Julien Fournié está llevando la alta costura hacia el “metaverso”, el futuro mundo virtual en el que están trabajando los gigantes digitales como Facebook.

Categories
FASHION VIDEOS GAMES

Metavers : Julien Fournié signs the first Haute Couture silhouettes with the PUBG MOBILE online video game

metavers
metavers

Paris, December 6th, 2021

From today, on five continents, players of the Battle Royal game “PUBG MOBILE” will be able to acquire virtual clothing and accessories designed by Julien Fournié on IPad Pro for their avatar in the PUBG MOBILE online game.

Projecting Haute Couture in the Metavers

“I wanted to meet the PUBG MOBILE teams to offer them to integrate my designs into their game. I do not see this as a simple collaboration. My ambition is to project Haute Couture into the emerging world of the metavers, ” declares Julien Fournié, the Parisian couturier, founder of the House which bears his name and which is one of the very few to bear the official Haute Couture label.

Womenswear and menswear pieces  as well as fashion accessories are proposed to PUBG MOBILE’s gamers in personal combinations to celebrate the holiday season in the style of Julien Fournié. Inspired by characters from the “The Nutcracker” ballet, Julien Fournié delivers a hyper colored ensemble with magic aspects highlighted by childhood dreams and intended for grown-ups who have cultivated candor, imagination and playfulness.

“Video games, and more generally the virtual worlds -just like the opportunities offered by NFTs, represent a new space of expression which fashion brands are investing so far to make product placement as part of their marketing strategy,” remarks Julien Fournié.

Julien Fournié

“On the opposite, I consider these openings as a field of expression to stimulate imagination and creativity. It represents a unique opportunity to convey the excellence in our discipline and to test our creativity with new tools and new worlds. “

Julien Fournié

Julien Fournié is a Haute Couture designer of the 21st century, and a pioneer of New Technologies in the fields of fashion and design. Since the beginnings of his eponymous House, thanks to an unprecedented partnership with DASSAULT SYSTÈMES, he has been exploring 3D design for 10 years. On his way, with the support of APPLE, he has been focusing on all digital drawing tools for several years now. Today, PUBG MOBILE allows Julien Fournié to shine in the world of online video games with the active participation of its teams.

Bridge between Metavers and real world

“The metavers makes it possible for gamers to test experiences which, sooner or later, will also find an expression in the real world,” concludes Julien Fournié. “I am creating realistic, translatable, tangible bridges going from the real world to the virtual world… and soon also, I hope, from the virtual world to the real world. My ambition is to enrich the journey experienced by any person who is sensitive to style in these two parallel worlds which will soon fuse into the same one. “

@julienfournie         #julienfournie             #FindYourLegend

Categories
BEHIND THE SCENES OF THE JULIEN FOURNIÉ HOUSE FASHION

Bibi Zhou 周笔畅 sparkling in Julien Fournié Haute Couture

Bibi Zhou Bichang poses at red carpet of 2021 Bazaar Star Charity Night on November 13, 2021 in Shenzhen, Guangdong Province of China.

Chinese singer, songwriter, and actress Bibi Zhou (周笔畅) wore the Empress dress from Julien Fournié Haute Couture First Squad collection at the Bazaar Star Charity Night on November 13, 2021, in Shenzhen, Guangdong China.

Julien Fournié Haute Couture
Bibi Zhou in Sheath dress

The Empress dress is a sheath dress with straps in duchess satin in clematis silk embroidered with Empire patterns in garnet glass tubes.

Audrey Fleurot
Actress Audrey Fleurot in a Sheath dress with straps in duchess satin in clematis silk embroidered with Empire patterns in garnet glass tubes during the official presentation of First Squad Haute Couture Collection.
Categories
BEHIND THE SCENES OF THE JULIEN FOURNIÉ HOUSE FASHION TELEVISION

Ballon d’or 2021 : Sandy Heribert and Carine Galli sublimes in Julien Fournié Haute Couture

Ballon d’Or 2021 has been awarded on Monday, November 29, live from the Théâtre du Châtelet in Paris, on L’Équipe TV and simultaneously on 38 international television channels.

For this evening event of the Ballons d’Or 2021 France Football, Julien Fournié was selected by the two most visible women of this ceremony :

  • Sandy Heribert, Mistress of Ceremonies of the Ballon d’Or 2021 France Football and co-host (with Didier Drogba) of this bilingual show, chose a train dress in duck silk faille and a black neoprene jacket from the “First Crime” collection.
Ballon d'or Sandy Heribert wears a Julien Fournié Haute Couture dress (with Didier Drogba)
Sandy Heribert wears a Julien Fournié Haute Couture dress (with Didier Drogba)
Julien Fournie Premier Crime 11
Train dress in duck silk faille and a black neoprene jacket from the “First Crime” Julien Fournié Haute Couture collection.
  • Carine Galli, soccer journalist and interviewer for the occasion of the stars of world soccer on the red carpet and backstage, has chosen an anatomical dress in black silk jersey from the collection “First Squad”.
017B JF DR7 023 1
Anatomical dress in black silk jersey from the Julien Fournié Haute Couture collection “First Squad”.
Julien Fournié present at the Ballon d’Or 2021 award ceremony

Julien Fournié, the great French couturier invited to this prestigious ceremony has also been present for this sparkling evening to accompany these two Parisian women who made Haute Couture shine through this evening broadcasted from Paris around the world.

Ballon d'Or and Julien Fournié
Julien Fournié in front of the Ballon d’or
Categories
FASHION TELEVISION

Chinese singer Diamond Zhang (张碧晨) in Julien Fournié Haute Couture

The Chinese singer Diamond Zhang (张碧晨) wore a Julien Fournié Haute Couture dress during her participation in a show on Chinese television.

Diamond Zhang in a Haute Couture dress from the First Squad collection

Zhang Bichen wore the asymmetrical trompe l’oeil strapless buttoned white silk drape corset effect wedding gown from the latest First Squad Haute Couture collection. The buttons are crystal cabochons. The gored skirt is in double white silk Georgette.

022AJF DR12 421
022B JF DR12 476