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BEHIND THE SCENES OF THE JULIEN FOURNIÉ HOUSE IN THE PRESS

Video: Julien Fournié talks about the First Creatures Haute Couture collection

backstage

In an interview with Backstage, Julien Fournié explains the genesis of the First Creatures Haute Couture collection that marked his return on the catwalk after a two-year absence due to the health crisis.

The First Creature Haute Couture collection told by Julien Fournié

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  • Marina Viotti in a grand ball dress by Julien Fournié for her new album

    Marina Viotti in Julien Fournié Haute Couture for the cover of the new album “A Tribute To Pauline Viardot”. Christophe Rousset and Les Talens Lyriques pay tribute to the most important singer of the 19th century: Pauline Viardot, a diva of many talents. Marina Viotti’s voice sublimates the most famous arias taken from some of […]

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→ About Julien Fournié Haute Couture House

Founded in 2009 by the couturier Julien Fournié, Julien Fournié Haute Couture House has become a “guest member” in the official calendar of Haute Couture runway shows in 2011. This marked a first step in aknowledging Julien Fournié as a promising new brand in the circle of grand couturiers. With this new title, Julien Fournié has put on the runway for the first time in the history of Haute Couture, a collection only worn by black models.

In the same year, Julien Fournié, together with Dassault Systèmes, created FashionLab, a technology incubator at the crossroads of fashion and 3D design, convinced that 3D could propel fashion to new heights.

Throughout the seasons, the Parisian Couture House has agregated key supporters and partners : London hair salon Neville, led by Elena Lavagni, the Maison Julien Vermeulen, a brilliant Paris-based feather embroiderer. Julien Fournié has also tied a fruitful collaboration with the Haute Couture House as Guigou and Sfat et Combier.

In January 2017, the Julien Fournié House was officially classified as “Haute Couture”. The Haute Couture label, protected by the French Ministry of Industry, is given to a few houses (only sixteen prestigious names on this list today) which are combining the best of creativity in design and the utmost quality in garment making.

Since its beginnings, Julien Fournié has also had the honor of being invited to show the House’s collections abroad, at prestigious events, in order to make the couturier’s style known to luxury clients woldwide, in their own country.

While respecting the tradition of Haute Couture, Julien Fournié has also forged new partnerships with high-tech giants such as Apple and Tencent.

Julien Fournié was thus able to digitize the creation, design and personalization of his Haute Couture pieces. He is one of the rare designers of Haute Couture to master the new digital tools.

Long considered as a survivor of a bygone era, the Haute Couture market has experienced a new boom in recent years. Julien Fournié has been able to establish direct and unique means of communication with his clients thanks to new technologies. It is no longer a question of sending Haute Couture clients a sketch to be validated, as was done in the past.

Julien Fournié has introduced a new process in which clients are not just spectators of the creative process. They have become actors in the unique experience of creating a Haute Couture garment wherever they are.

Since December 2020, Julien Fournié has been developing a line of luxury bags and accessories. At first, the idea was to offer handbags seen in Julien Fournié Haute Couture shows and reserved, until then, for Haute Couture clients.

Since then, Julien Fournié has created new models ranging from evening clutches to tote bags and handbags.

These high-end bags are made in the purest respect of artisanal traditions.

For the moment, these luxury bags are exclusively available on the online boutique of the House.

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BEHIND THE SCENES OF THE JULIEN FOURNIÉ HOUSE

The backstage of the Haute Couture fashion show more…

The backstage of the First Creatures Haute Couture collection presented on Tuesday, July 5, 2022 at the Bridge, under the Alexandre III bridge. Photographs by Brioda Savi for Julien Fournié.

Julien Fournié is happy to be back on the catwalk at last. Without forgetting the past and the recent crises, he proposes today, in his new Haute Couture collection for Fall Winter 2022, his way of seeing the future. Faced with the inanity of fashion trends, cut, refinement, and beauty can still allow us to transform our vulnerabilities into weapons, and to change our perspective on the world.

Backstage Haute Couture collection First Creatures

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  • Marina Viotti in a grand ball dress by Julien Fournié for her new album

    Marina Viotti in Julien Fournié Haute Couture for the cover of the new album “A Tribute To Pauline Viardot”. Christophe Rousset and Les Talens Lyriques pay tribute to the most important singer of the 19th century: Pauline Viardot, a diva of many talents. Marina Viotti’s voice sublimates the most famous arias taken from some of […]

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BEHIND THE SCENES OF THE JULIEN FOURNIÉ HOUSE Events

Erminie Blondel and Diva Sicard at the celebration dinner for the First Creatures collection

Lyric artist Erminie Blondel (accompanied in some photos by actress and model Diva Sicard) was in Julien Fournié Haute Couture at the Moutai France & Julien Fournié dinner in the salons of the Hotel Plaza Athenée to celebrate the runway show of Julien Fournié’s First Creatures Haute Couture collection, which was presented on the same day at the Brige, under the Alexandre III Bridge as part of Haute Couture Week Fall Winter 2022 in Paris

The French designer’s First Creatures suggest aesthetic ways to triumph over gloom. In a world where hope seems to be scarce, Julien Fournié’s creatures do not give in to pessimism. It is in their vulnerability that they draw the strength that makes them heroines. They straighten their backs, assume their femininity, induce their saving authority.

A dress from the First Night collection for Erminie Blondel
haute couture
Erminie Blondel and Diva Sicard at the celebration dinner for the First Creatures collection 7

The soprano wore a dress in marquetry of lace chantilly and guipure, embroidered on tulle illusion, embroidered with sequins placed on a lace petticoat, embroidered with silver constellations, from the collection First Night.

A dress from the First Light collection for Diva Sicard
haute couture
Erminie Blondel and Diva Sicard at the celebration dinner for the First Creatures collection 8

The model and actress wore an anatomically cut dress in hammered gold thread jacquard with black illusion silk tulle from the First Light collection.


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  • Marina Viotti in a grand ball dress by Julien Fournié for her new album

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BEHIND THE SCENES OF THE JULIEN FOURNIÉ HOUSE

Backstage of the First Creatures Haute Couture show

Discover the backstage of the Haute Couture show of the First Creatures collection presented on Tuesday, July 5, 2022 at the Bridge, under the Alexandre III bridge. Photographs by Ludmila Ljubic for Julien Fournié.

“ For two years, we have explored new means of expression through original films. But nothing can replace the physical presentation in front of a chosen audience … to experience the same emotions together. Seeing our models again on the runway is essential, especially for Haute Couture. The matter, particularly in this field, does not go without the substance: that of a personal story told to who can read appearances, that of a resolute cut aimed at highlighting the rough edges that make up a person.”

Julien Fournié, First Creatures Haute Couture Show 

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First Creatures

Haute Couture show Fall Winter 2022/2023 

Fashion show, Tuesday, July 5, 2022

Julien Fournié is happy show his collection on the runway again for Backstage of the First Creatures Haute Couture show Fall Winter 2022 2023. Without forgetting the past and recent crises, he presents today his vision for the future. Faced with the foolishness of fashion trends, the French couturier pretends that cut, refinement and beauty still make it possible to transform our vulnerability into weapons and change our perspective to approach the world.

His “First Creatures” propose a variety of aesthetic paths to triumph over gloom. In a world where hope seems to be scarce, Julien Fournié’s creatures never give in to pessimism. They draw from past wounds, the strength which turns them into heroines. They keep their spine straight, assume femininity, induce their own authority.

For the Backstage of the First Creatures Haute Couture show Fall Winter 2022 2023 collection, Julien Fournié draws his inspiration from the open sea:

  • Manta rays are set up as a symbol of grace. They appear on a delicate necklace, fruit of the collaboration of Julien Fournié with Adrian Colin, the glass artist. The futuristic and organic shape of this animal formerly called “sea devil” is inlaid in silk organza or tulle on dresses and riding coats. It is also seen on the hemline of certain jackets. It insinuates itself on the bottom of the backside in a black sheath. Everywhere, this shape enhances the anatomy of these half-woman, half-alien silhouettes which are blending in the same graphic outline virtual legend and physical appearance.
  • Jellyfish arouses both fascination and dread. Julien Fournié uses its umbrellas and tentacles as splendid and venomous embellishments.
  • The tentacles of cephalopods and the rostrums of sea mammals sensually underline the means of perception in this ecosystem as well as possible exchanges between neighbours—be they of different species— in an ocean of borderless circulation.

In his color palette for the season and Haute Couture show, Julien Fournié makes shades of black and midnight blue sing. He also chooses to weave metallic colored threads together, moulds bodies into 3D silk jersey, translates the skin of the oceanic creatures he cherishes here into the pattern forming the mesh of a fine jersey, emphasizes the skin with a sheer fish scale embroidery on a “nude” tulle sheath, uses organza to depict the iridescence of light when it is reflected in the pelagic space.

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BEHIND THE SCENES OF THE JULIEN FOURNIÉ HOUSE IN THE PRESS TELEVISION

オートクチュール:ジュリアン・フルニエが日本のテレビに登場 Haute Couture: Julien Fournié on Japanese television

NHKのドキュメンタリー番組で、パリのオートクチュールを紹介した際、メゾン・ジュリアン・フルニエが表彰されました。

First Love Haute Coutureの最新コレクションの準備の舞台裏を20分にわたってご覧いただけます。ジュリアン・フルニエは、パリの主なメゾンを紹介するこのレポートに定期的に登場しています。

初恋のオートクチュールコレクション The First Love Haute Couture Collection

この2時間のドキュメンタリーは、NHK BSプレミアムとNHK BS 4Kで放送されます。

NHKの取材に応じたジュリアン・フルニエ氏(工房にて Julien Fournié in his workshop interviewed by NHK

In an NHK documentary dedicated to Haute Couture in Paris, the Julien Fournié was honored.

For twenty minutes, viewers can discover the behind-the-scenes preparation of the latest First Love Haute Couture collection. Julien Fournié is a regular contributor to this report on the main Parisian Haute Couture houses.

The two-hour documentary is broadcast on NHK BS PREMIUM and NHK BS 4K.

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BEHIND THE SCENES OF THE JULIEN FOURNIÉ HOUSE FASHION

Bibi Zhou 周笔畅 sparkling in Julien Fournié Haute Couture

Chinese singer, songwriter, and actress Bibi Zhou (周笔畅) wore the Empress dress from Julien Fournié Haute Couture First Squad collection at the Bazaar Star Charity Night on November 13, 2021, in Shenzhen, Guangdong China.

Julien Fournié Haute Couture
Bibi Zhou Bichang poses at red carpet of 2021 Bazaar Star Charity Night on November 13, 2021 in Shenzhen, Guangdong Province of China.
Bibi Zhou in Sheath dress

The Empress dress is a sheath dress with straps in duchess satin in clematis silk embroidered with Empire patterns in garnet glass tubes.

Audrey Fleurot
Actress Audrey Fleurot in a Sheath dress with straps in duchess satin in clematis silk embroidered with Empire patterns in garnet glass tubes during the official presentation of First Squad Haute Couture Collection.
The film of First Squad Collection

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BEHIND THE SCENES OF THE JULIEN FOURNIÉ HOUSE FASHION TELEVISION

Ballon d’or 2021 : Sandy Heribert and Carine Galli sublimes in Julien Fournié Haute Couture

Ballon d’Or 2021 has been awarded on Monday, November 29, live from the Théâtre du Châtelet in Paris, on L’Équipe TV and simultaneously on 38 international television channels.

For this evening event of the Ballons d’Or 2021 France Football, Julien Fournié was selected by the two most visible women of this ceremony :

  • Sandy Heribert, Mistress of Ceremonies of the Ballon d’Or 2021 France Football and co-host (with Didier Drogba) of this bilingual show, chose a train dress in duck silk faille and a black neoprene jacket from the “First Crime” collection.
Ballon d'or Sandy Heribert wears a Julien Fournié Haute Couture dress (with Didier Drogba)
Sandy Heribert wears a Julien Fournié Haute Couture dress (with Didier Drogba)
Julien Fournie Premier Crime 11
Train dress in duck silk faille and a black neoprene jacket from the “First Crime” Julien Fournié Haute Couture collection.
  • Carine Galli, soccer journalist and interviewer for the occasion of the stars of world soccer on the red carpet and backstage, has chosen an anatomical dress in black silk jersey from the collection “First Squad”.
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Anatomical dress in black silk jersey from the Julien Fournié Haute Couture collection “First Squad”.
Julien Fournié present at the Ballon d’Or 2021 award ceremony

Julien Fournié, the great French couturier invited to this prestigious ceremony has also been present for this sparkling evening to accompany these two Parisian women who made Haute Couture shine through this evening broadcasted from Paris around the world.

Ballon d'Or and Julien Fournié
Julien Fournié in front of the Ballon d’or

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  • Swiss Music Prize 2022: Marina Viotti dressed in Julien Fournié

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  • Marina Viotti in a grand ball dress by Julien Fournié for her new album

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BEHIND THE SCENES OF THE JULIEN FOURNIÉ HOUSE FASHION

H H Sheikha Moza bint Nasser in Julien Fournié Haute Couture

Her Highness Sheikha Moza bint Nasser was in Julien Fournié Haute Couture for the inauguration of the new building of HEC Paris in Qatar in Msheireb Downtown Doha, November 10

Sheikha Moza bint Nasser wore a blouse dress with a medusa effect

Her Highness wore a lilac silk georgette blouse dress, pleated and bubbled, with a medusa effect. This shirt dress is embroidered with crystal tubes and gold threads and adorned with silk passementerie.

Her Highness wore also a kimono Abaya

Over it, Her Highness wore a kimono abaya in double lavender silk georgette adorned with buttons and passementerie in contrasting color. This abaya was embroidered with a strip of crystal and gold tubing. 

This outfit was inspired by the “medusa” blouse and its hobbled skirt from the “First Spell” collection.

Her Highness Sheikha Moza bint Nasser was in Julien Fournié Haute Couture
Sheikha Moza bint Nasser in Julien Fournié Haute Couture
Sheikha Moza bint Nasser in Julien Fournié Haute Couture
Sheikha Moza bint Nasser in Julien Fournié Haute Couture
medusa blouse and its hobbled skirt

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In accordance with our privacy policy, your personal data will never be communicated outside of Maison Julien Fournié. You can unsubscribe to our newsletter at any time.

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BEHIND THE SCENES OF THE JULIEN FOURNIÉ HOUSE

Making of Haute Couture Fall Winter 21/22 First Squad film

Gallery not found.
Making of

Shot in June, the film from the Haute Couture collection First Squad was presented a few weeks later during the official Haute Couture week.

Always fascinated by superheroes and new technologies, Julien Fournié was inspired by the aesthetics of video games for the Haute Couture First Squad collection and its presentation film.

Here are some snapshots of the making of the film and behind the scenes of this shoot captured by Lowik Mornet of the studio Sala Prod Paris. Thank you to the entire Sala Prod team for their support.

The characters of the Haute Couture Collection First Squad

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BEHIND THE SCENES OF THE JULIEN FOURNIÉ HOUSE VIDEOS GAMES

PubG Mobile Partners with Haute Couture Fashion Designer Julien Fournié

PUBG MOBILE enters high fashion for the first time, partnering with one of the most exclusive and creative Haute Couture fashion houses, Julien Fournié

London – July 8th, 2021 – Today PUBG MOBILE, one of the world’s most popular mobile games, is pleased to announce its partnership with Julien Fournié and his eponymous Haute Couture fashion house Julien Fournié. The partnership will see both industry leaders collaborate in a landmark fashion and gaming crossover and will be the first time PUBG MOBILE has partnered with a Haute Couture fashion brand, of which only 15 exist across the world. Officially unveiled during Paris Fashion Week Haute Couture, further details of the in-game collaboration are arriving in the coming months.

Julien Fournié is a French designer known for his work in Haute Couture, a fashion discipline which focuses on exclusivity, authenticity, creativity, innovation and traditional craftsmanship. Eschewing the modern trends of ready-to-wear fast fashion, Julien Fournié and Haute Couture create bespoke, unique pieces which embrace the extraordinary beauty of French fashion.

A sign of ultimate luxury, Haute Couture is a term protected by law in France. Only 15 brands can legally bear this label, of which Julien Fournié is one. This innovative creativity makes Julien Fournié a perfect match for PUBG MOBILE, which through its focus on self-expression and number of successful IP partnerships gives its players the ability to craft their own unique identities.

During Paris Fashion Week on July 6th, Julien Fournie revealed his Fall/Winter 2021/2022 collection through the online film “FIRST SQUAD”. Merging his lifelong admiration for superheroes and new technologies, much of the collection is inspired by the aesthetics of video games.

At the end of “FIRST SQUAD”, Julien Fournié announced his collaboration with PUBG MOBILE by introducing a teaser of the two iconic brands shown side by side. PUBG MOBILE, a game focused on player self-expression, offered key inspiration for Julien Fournié’s cutting-edge blend of fashion and gaming.

“Collaborating with PUBG MOBILE is a dream come true for me,” declares Julien Fournié. “Not only, because it ranks among the top mobile games across the planet. But most important for me because it enables millions of players to interact from all five continents and explore another dimension together, in order to face challenges and improve.

This is what Haute Couture has in common with PUBG MOBILE: encouraging you to explore dreams and to learn from them to Find Your Legend. I cannot wait until the gamers will discover what we have in mind for them!”

PUBG MOBILE has partnered with brands across multiple fields and industries since its launch in 2018. However, this is the brand’s first partnership with a Haute Couture designer and marks an unprecedented crossover of video game and high fashion culture.
PUBG MOBILE is available to download for free on the App Store and Google Play Store.

ABOUT PUBG MOBILE

PUBG MOBILE is based on PLAYERUNKNOWN’S BATTLEGROUNDS, the phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone.

For more information, please visit the official PUBG MOBILE social channels on Facebook, Instagram, Twitter and YouTube.

ABOUT JULIEN FOURNIÉ

Julien Fournié is a French designer who has chosen fashion as his laboratory to influence and change life around the world. He always imagines his designs first with a sketch. He has chosen to become first a Haute Couture designer because of the core values of this discipline : exclusivity , authenticity, creative freedom, innovative techniques, paired with traditional craftsmanship.

In his eponymous house, the Haute Couture house which he has founded and fully controls, Julien Fournié is feeling completely free to decide what he wants to do and how he wants to achieve it. This freedom and independence of thought are paramount for a Haute Couture house and his designer. Thus, Julien Fournié stands behind each and every project in his realm, and each creative impulse follows his intuition only.