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With the metaverse, dress like a legend

metaverse
Julien Fournié will be speaking at the View Conference in a conversation with Marc Petit (Unreal) entitled “Giving the Metaverse New Horizons”.

Fashion designer Julien Fourniè creates for virtual runway shows and tells his story on October 18, in an interview conducted by Marc Petit, during the VIEW Conference, which brings together professionals from around the world in Turin, Italy, from October 16 for a special summit on the metaverse and conferences dedicated to the revolutionary field of virtual production. He gave an interview to the Italian daily La Stampa.

The digital world allows me to take new paths, to test new aesthetics. The slogan of my fashion Haute Couture house is “Find your legend”. There should be no difference between clothes created for the real world and the virtual world.

Julien Fournié in an interview given about metaverse to La Stampa
View conference
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JULIEN FOURNIÉ, PORTRAIT BY THOMAS BRAUT
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Maison Julien Fournié is more than a fashion brand, it’s a luxury experience that transcends trends and seasons. With its commitment to excellence and innovation, Julien Fournié continues to redefine the world of Haute Couture and luxury.

Founded in 2009 by Julien Fournié, Maison Julien Fournié creates custom-made haute couture garments for its clients.

With over twenty collections, Julien Fournié has created a recognizable and well-known style. He creates Haute Couture wedding dresses, Haute Couture evening dresses, Haute Couture tuxedo, Haute Couture ceremony dresses, Haute Couture gown… He is able to cater to this particularly demanding clientele in terms of creativity, quality and service to create Haute Couture outfits.

Julien Fournié’s creations are intended for a very high-end clientele. Theses clients seek the uniqueness of the garment. They want a personalized service and a privileged relationship with the couturier. 

Julien Fournié has become a “guest member” in the official calendar of Haute Couture runway shows in 2011. This marked a first step in aknowledging Julien Fournié as a promising new brand in the circle of grand couturiers.

Since January 2017, following the sponsorship of the Chambre Syndicale, the French Ministry of Industry has granted Julien Fournié the Haute Couture label. This means that the Julien Fournié fashion house has joined an exclusive club of only sixteen names in the ultra-luxury world.

While respecting the tradition of Haute Couture, Julien Fournié has also forged new partnerships with high-tech giants such as Dassault Systèmes Apple and Tencent.

Julien Fournié was thus able to digitize the creation, design and personalization of his dresses. He is one of the rare designers of Haute Couture to master the new digital tools. Julien Fournié has introduced a new process in which clients are not just spectators of the creative process. They have become actors in the unique experience of creating a garment wherever they are.

Since December 2020, Julien Fournié has been developing a line of luxury bags and accessories. At first, the idea was to offer handbags seen in Julien Fournié Haute Couture shows and reserved, until then, for Haute Couture clients.

Since then, Julien Fournié has created new luxury bags ranging from evening clutches to tote bags and handbags becoming one of the most exclusive luxury handbags brands.

For the time being, these new luxury bags, Monogrammed bags and totes, clutches are exclusively available on the online boutique of the House.

In 2022, Julien Fournié has launched few pieces of jewelry sold on his online store.