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With the metaverse, dress like a legend

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Julien Fournié will be speaking at the View Conference in a conversation with Marc Petit (Unreal) entitled “Giving the Metaverse New Horizons”.

Fashion designer Julien Fourniè creates for virtual runway shows and tells his story on October 18, in an interview conducted by Marc Petit, during the VIEW Conference, which brings together professionals from around the world in Turin, Italy, from October 16 for a special summit on the metaverse and conferences dedicated to the revolutionary field of virtual production. He gave an interview to the Italian daily La Stampa.

The digital world allows me to take new paths, to test new aesthetics. The slogan of my fashion Haute Couture house is “Find your legend”. There should be no difference between clothes created for the real world and the virtual world.

Julien Fournié in an interview given about metaverse to La Stampa
View conference
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JULIEN FOURNIÉ, PORTRAIT BY THOMAS BRAUT
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Founded in 2009 by the couturier Julien Fournié, Julien Fournié Haute Couture House has become a “guest member” in the official calendar of Haute Couture runway shows in 2011. This marked a first step in aknowledging Julien Fournié as a promising new brand in the circle of grand couturiers. With this new title, Julien Fournié has put on the runway for the first time in the history of Haute Couture, a collection only worn by black models.

In January 2017, the Julien Fournié House was officially classified as “Haute Couture”. The Haute Couture label, protected by the French Ministry of Industry, is given to a few houses (only sixteen prestigious names on this list today) which are combining the best of creativity in design and the utmost quality in garment making.

While respecting the tradition of Haute Couture, Julien Fournié has also forged new partnerships with high-tech giants such as Dassault Systèmes Apple and Tencent.

Julien Fournié was thus able to digitize the creation, design and personalization of his Haute Couture pieces. He is one of the rare designers of Haute Couture to master the new digital tools. Julien Fournié has introduced a new process in which clients are not just spectators of the creative process. They have become actors in the unique experience of creating a Haute Couture garment wherever they are.

Since December 2020, Julien Fournié has been developing a line of luxury bags and accessories. At first, the idea was to offer handbags seen in Julien Fournié Haute Couture shows and reserved, until then, for Haute Couture clients.

Since then, Julien Fournié has created new bags ranging from evening clutches to tote bags and handbags becoming one of the most exclusive luxury handbags brands.

These designer bags are made in the purest respect of artisanal traditions.

For the moment, these new luxury bags are exclusively available on the online boutique of the House.

In 2022, Julien Fournié has launched few pieces of jewelry sold on his online store.