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FASHION IN THE PRESS

Julien Fournié on merging the divergent worlds of fashion and gaming

fashion

ELLE

While fashion weeks have turned to digital platforms since 2020, French designer Julien Fournié, a firm believer that haute couture is about dreaming, has re-imagined an upgraded web experience.

Quite the revolutionary, Fournié has gone where no couturier has gone before through merging haute couture with video games via his partnership with the leading Chinese multinational technology conglomerate Tencent and its popular PUBG Mobile game.

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