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FASHION IN THE PRESS

Julien Fournié : Breaking the Couture Codes

Arabian Moda

While fashion weeks have turned to digital platforms since 2020 French designer Julien Fournié, a firm believer that haute couture is all about dreaming, has re-imagined an upgraded web experience.

A revolt and an extroverted artist, Fournié has gone where no couturier has gone before through merging haute couture with video games via his partnership with the leading Chinese multinational technology conglomerate Tencent and its popular PUBG Mobile game.

Every collection is about finding your inner legend. I’ve always been inspired by cinema and showing less skin while celebrating a woman’s figure. I work with clients who are seeking a wardrobe and not just a one-shot look.

Julien Fournié