To find all the playful spirit of Haute Couture, Julien Fournié chooses a deliberately positive theme and celebrates love. He offers a hyper-colored collection, as far from bombastic aesthetics as from puritanical attitudes or minimal looks.
This revival of fun, Julien Fournié celebrates it in a resolutely digital aesthetic, integrating the nostalgia for the video games he was playing as a teenager with real models in virtual sets to put the spotlight on glamorized avatars, slender superheroines and mythical female figures inspired by cartoons.
Moreover, two outfits among this very real Haute Couture collection were first imagined by Julien Fournié for the virtual universe of avatars in the PUBG MOBILE game. They will be available to its players immediately after the release of this Haute Couture video.
“It’s a dream come true,” declares Julien Fournié. ”Going from dream to reality has always been my goal. Infusing my aesthetics into the virtual universe and bringing designs imagined for the virtual world to life in the real one is what we need today to re-enchant humanity.”
With the energy of disco music especially composed by Sacha Sieff, this Julien Fournié Haute Couture collection modernizes games of seduction, fantasy and the mythical Parisienne celebrated by so many women around the world for her independence, her freedom and her style authority…
Handbags, tote bags, and clutches created by Julien Fournié
