NFT by Julien Fournié


It all starts with a drawing…

haute couture
haute couture
haute couture
haute couture
haute couture
The House

The history of the House of Julien Fournié makes it particularly legitimate to create NFT. Founded in 2009 by the fashion designer of the same name, it is centered around what its creator calls his “laboratory”: Haute Couture.

In January 2017, Maison Julien Fournié was classified as Haute Couture. This label, protected by the Ministry of Industry, is awarded to only a few Houses (fourteen at this date) that combine the best of creativity and quality grade.

While following in the footsteps of tradition, Julien Fournié Haute Couture has forged unprecedented partnerships with high-tech giants such as Dassault Système, Apple or more recently Tencent.

In 2011, Julien Fournié created, with Dassault Systèmes, the FashionLab, a technological incubator at the crossroads of the fashion world and 3D design software, convinced that 3D can propel fashion to new heights.  

Julien Fournié is the only fashion designer to have had the honor of a visit from Tim Cook, Apple’s CEO, to his Parisian workshops.

Julien Fournié is one of the few Grand Couturiers to master the new digital tools.

Julien Fournié’s drawings

Before each Julien Fournié Haute Couture dress, there is a sketch made entirely by hand by Julien Fournié on his tablet. Drawing has been his passion for as long as he can remember.

Like a Haute Couture dress made in the House’s workshops, the creation of each of these true works of art takes time, sometimes several dozen hours.

dessin de julien fournié réalisé sur ipad nft
Drawing made in New York City on November 1, 2018 for the launch of the new iPad pro

These digital sketches are unique, true artworks, true NFT art.

You will have the opportunity to acquire them in the form of NFT.

How does it work?

Non-fungible tokens are digital assets linked to works (still images, videos, music) guaranteed by a transparent and secure technology, the blockchain.

Each non-fungible token acts as a kind of certificate of authenticity, showing that a digital asset is unique and not interchangeable. An NFT can never be altered, adjusted or stolen, thanks to the cryptographic principles that make the blockchain unique.

NFT for sale

Each NFT created by Julien Fournié will be sold as a unique piece in an exceptional digital auction.

First worldwide sale, the sale of a Haute Couture sketch made by Julien Fournié will be soon now on.

Illustration by Julien Fournié for the Haute Couture First Love collection

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