Haute Couture Meaning and definition
Haute Couture Meaning : a unique piece in its style, designed and made to measure for one specific client.
A garment designed in Paris by a renowned couturier who runs one of the fashion houses that has been granted the official Haute Couture label.
An Haute Couture piece must be 100% created in the workshops of the couturier’s own fashion house (there are currently only 16 haute couture brands). This production is done with the assistance of technical staff members, ‘les petit mains’, with specific skills and know-how (weavers, feather workers, embroiderers, etc).
Unique
Haute Couture outfit can either be a unique copy of a model from the collection presented in a fashion show every six months. This unique copy is adapted to the measurements and personality of a client. This is also a specific creation of a piece on special order.
Some have declared that Haute Couture is pending imminent death. Nevertheless, beyond serving as a springboard for perfume or cosmetics brands, Haute Couture has stood its ground for the last thirty years.
Unprecedented growth
More promising still, over the past ten years, Haute Couture has been regaining ground, undoubtedly ushering in a new era. Haute Couture will be able to regain leadership in the fashion industry.
The unprecedented growth experienced, particularly over the past 10 years, is due in large to the increase in ultra-luxury clientele.
Authenticity
Haute Couture meaning also represents an important value in luxury goods which is rising in public opinion: authenticity.
For a century and a half, Haute Couture has been cultivating authenticity and “savoir faire” both in its creativity and in its productioIts unique models, created with the help of the world’s finest fashion craftspeople, symbolize not only the ultimate in elegance.
So different
Haute Couture meaning is also the timelessness of a style designed specifically for a unique client. This is so different from the endless successive trends that push clients to buy more.
Haute Couture nurtures the incredible artisans of luxury. It defends the authenticity of its creative approach. It is re-establishing solid values in the world of fashion (quality work, longevity, elegance, discretion, technical innovation).
No marketing strategie
Haute Couture favours neither false pretences (the fame of Instagram’s starlets or successful singers often considered vulgar by ultra-luxury clients), nor waste. This is unlike so many companies which destroy unsold items left over in their multiple points of sale due to their ‘no sales or mark downs’ marketing strategies.
Haute Couture Pollutes little
Haute Couture has no stock as it only produces on demand.
Haute Couture does not destroy. Haute Couture pollutes little.
Haute Couture preserves and grows the tradition of handmade luxury by combining tradition and innovation.
Jean Paul Cauvin, Chief Executive Officer of Julien Fournié SAS
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Julien Fournié Haute Couture House
Maison Julien Fournié is more than a fashion brand, it’s a luxury experience that transcends trends and seasons. With its commitment to excellence and innovation, Julien Fournié continues to redefine the world of Haute Couture and ultra luxury.
Founded in 2009, Julien Fournié Haute Couture House creates custom-made haute couture garments for its customers.
In almost thirty Haute Couture collections unveiled during the Haute Couture Fashion Week in Paris, Julien Fournié has created a recognizable and well-known style.
He is able to cater to this particularly demanding clientele in terms of creativity, quality and service to create Haute Couture outfits.
Julien Fournié has become a “guest member” in the official calendar of Haute Couture runway shows in 2011.
Since January 2017, following the sponsorship of the Chambre Syndicale, the French Ministry of Industry has granted Julien Fournié the Haute Couture label.
This means that the Julien Fournié fashion house has joined an exclusive club of only sixteen names in the ultra-luxury world.
Since December 2020, Julien Fournié has been developing a line of luxury bags for women and men, monogrammed bags and accessories sold exclusively in the online store of the House.
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