While Covid-19 has affected the whole world in more ways than one, fashion included, Haute Couture proves it was made for times such as these. Surviving two world wars and global recessions, maisons, their creative directors and their teams around the world are adapting to the inevitable changes in fashion brought on by the pandemic. French Haute Couture maisons, Dior and Julien Fournié Couture, and British Couture house Ralph & Russo are proof that couture is still relevant and will carry on.
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Paris based Haute couturier Julien Fournié, is a member of the Fédération and he upholds his maison to the highest of standards, as well as to French couture excellence.
“Haute Couture is to fashion what art is to decoration”
Julien Fournié
Haute Couture it’s not just fashion, it’s art and it’s long lasting
He’s so bespoke that if two women order the same dress, he will tweak them both so that no two dresses are the same. And, he’s confident that couture craftsmanship will go on because it’s not just fashion, it’s art and it’s long lasting.
“Women who can afford Haute Couture pieces are opening up new ways for many,” notes Fournié.
“It’s better to own fewer pieces of clothing made for your silhouette than following the trends that don’t fit your shape. It’s better to ask a local seamstress to make a garment to your precise measurements than buying innumerable items from a retailer of fast fashion. It’s better investing in good fabric made of natural eco-friendly fibers than buying any fully made fashion item you could throw away in a very short time.”
Julien Fournié
