Categories
FASHION IN THE PRESS

Julien Fournié on merging the divergent worlds of fashion and gaming

fashion

ELLE

While fashion weeks have turned to digital platforms since 2020, French designer Julien Fournié, a firm believer that haute couture is about dreaming, has re-imagined an upgraded web experience.

Quite the revolutionary, Fournié has gone where no couturier has gone before through merging haute couture with video games via his partnership with the leading Chinese multinational technology conglomerate Tencent and its popular PUBG Mobile game.

[addany]

Categories
FASHION IN THE PRESS

Julien Fournié virtuoso of virtual Haute Couture

le figaro magazine logo

In sight

Julien Fournié virtuoso of virtual Haute Couture

This great fashion designer invests in the metaverse to make his unique and very real creations available to his customers in a digital world.

“I want to bring together innovation and tradition. These new technologies are an opportunity. We can showcase our world and that of all the crafts we work with, such as feather workers, glass blowers, embroiderers, etc. With the virtual, these worlds that seem so far away for some are within reach; we can immerse ourselves in the world of haute couture, wear exceptional outfits and, why not, give birth to vocations”. 

Julien Fournié
Categories
IN THE PRESS

A PUBG Mobile Julien Fournié Skin Collection

Capture decran 2021 12 15 a 08.23.04
Julien Fournié Skin Collection

That’s a headline I never thought I’d write. Not because the idea of PUBG Mobile and Julien Fournié teaming up for a collaborative in-game costume seemed as unlikely as Endwalker getting a bad score (however new the brand is new to me: an uncultured British boy living in the grimy, forgotten north of England).

Categories
FASHION IN THE PRESS

Julien Fournié : Breaking the Couture Codes

Arabian Moda

While fashion weeks have turned to digital platforms since 2020 French designer Julien Fournié, a firm believer that haute couture is all about dreaming, has re-imagined an upgraded web experience.

A revolt and an extroverted artist, Fournié has gone where no couturier has gone before through merging haute couture with video games via his partnership with the leading Chinese multinational technology conglomerate Tencent and its popular PUBG Mobile game.

Every collection is about finding your inner legend. I’ve always been inspired by cinema and showing less skin while celebrating a woman’s figure. I work with clients who are seeking a wardrobe and not just a one-shot look.

Julien Fournié
Categories
IN THE PRESS

Lady Sondes in Julien Fournié Haute Couture in Tatler

Tatler Magazine
Lady Sondes In the December 2021 issue of Tatler Magazine.

Lady Sondes in the Estate Yard Barn wearing the family tiara.

She wore The Empress Julien Fournié Haute Couture Sheath dress with straps in duchess satin in clematis silk embroidered with Empire patterns in garnet glass tubes.

Categories
FASHION IN THE PRESS VIDEOS GAMES

La alta costura del diseñador Julien Fournié llega al metaverso

metaverso

Los diseñadores de videojuegos “saben cómo hacer avatares, pero no es su trabajo hacer ropa”. Para remediar esto, el estilista Julien Fournié está llevando la alta costura hacia el “metaverso”, el futuro mundo virtual en el que están trabajando los gigantes digitales como Facebook.

Categories
IN THE PRESS

Julien Fournié’s haute couture invites itself into the metaverse via the Battle Royale game PUBG MOBILE

logo

Video game designers “know how to make avatars but it is not their job to make a garment”. To remedy this, designer Julien Fournié is propelling haute couture into the “metaverse”, the future virtual world on which digital giants, including Facebook, are working.

On December 6, the Parisian fashion designer who dresses extremely wealthy clients in Asia and the Middle East is propelling his elitist fashion “in the metaverse” via the PUBG MOBILE Battle Royale game by allowing players to acquire ballet-inspired clothing and accessories “Nutcracker” for their avatar.

Categories
IN THE PRESS TELEVISION

Julien Fournié at the 2021 Ballon d’Or Ceremony

E!
Ballon d’or 2021

See Zendaya, Tom Holland and More Stars Turn Heads at the 2021 Ballon d’Or Ceremony

…  And fashion designer Julien Fournié turned the red carpet into a runway by dramatically draping his blue cape over his suit…

Categories
FASHION IN THE PRESS

Julien Fournié, President of honor and the President of the Jury at the 25th edition of the Dinan Fashion Festival for Young Designers

dinan fashion festival
Julien Fournié is the President of Honor and the President of the Jury at the 25th edition of the Dinan Fashion Festival for Young Designers.

It has just been announced in France’s number one daily news “Ouest France”: Julien Fournié is the President of Honor and the President of the Jury at the 25th edition of the Dinan Fashion Festival for Young Designers.

The Dinan Fashion Festival will take place from December 3rd to December 5th

For this edition, the festival will take place in Dinan (Brittany) from December 3rd to December 5th and will see 10 young designers compete for the Grand Prizes for Menswear and Womenswear. Hosted in the beautiful medieval town of Dinan, the Festival will take place this year from December 3rd to December 5th and Julien Fournié will preside over a jury of fashion professionals to decide on the winners.

“After the particular times we have been through, when designers have worked a lot through virtual connections, I feel honored to chair this great Festival for young fashion talents and I am looking forward to witness the inspirations of the younger generation and check how they are making their dreams come true in this fashion collections’ battle on the runway with real clothes they have made.”

Julien Fournié

Being the co-founder, with Dassault Systèmes of the FashionLab, and getting ready to launch (just after the Festival) the Julien Fournié first Haute Couture virtual looks available in the video game PubG Mobile, Julien Fournié knows what luxury fashion is about, above all when it is getting ready to fuse the virtual worlds with real garments.

Haute Couture Julien Fournié Haute Couture Paris
Categories
FASHION IN THE PRESS

Julien Fournié’s inspirations

Julien Fournié tells about his inspirations for his Haute Couture creations.

Watch the video

Julien Fournié talks about his inspiration in a video broadcast by Ergo Sum, High-end ezine, Ergo Sum highlights a European art of living rooted in tradition and heritage in the fields of fashion, gastronomy, design, culture …

Subscribe our Newsletter