WHAT HAPPENED TO US?

HAS FASHION LOST ITS SENSE OF IMPERTINENCE, EXTRAVAGANCE, AND FUN? POLITICALLY CORRECT AND SOCIALLY ACCEPTABLE ARE BLURRING TRENDS, RESULTING IN NEW UNIFORMS, ECHOING THE GROWING SOUND OF BOOTS ON THE GROUND.

CONTRASTING WITH THIS VIOLENT RESIGNATION, EXPRESSED BOTH IN IDENTITY POLITICS AND SOCIETAL NORMS, JULIEN FOURNIÉ ADVOCATES INDEPENDENCE AND ASSERTS THAT HAUTE COUTURE EXPRESSES ITSELF THROUGH TEXTILES AS A DISTINCT ART FORM. THIS IS ACHIEVED ABOVE ALL, THROUGH THE AUTONOMY OF ITS DESIGNER (PREFERABLY THE LIVING HOUSE’S FOUNDER). JULIEN FOURNIÉ WHO PRESENTS ON THE RUNWAY, SEASON AFTER SEASON, STRONG CHARACTERS FROM A FRESH PERSPECTIVE, ENCOURAGING HIS CLIENTS IN THEIR QUEST FOR UNIQUE INDIVIDUAL EXPRESSION.

INSPIRED BY THE “LIVING TOGETHER” MOTTO FROM THE YEARS HE SPENT COMMUTING DAILY FROM THE NORTHERN SUBURBS TO THE CENTER OF PARIS, JULIEN FOURNIÉ DRAWS INSPIRATION FROM THE DIVERSE CHARACTERS HE WAS THEN COMING ACROSS ON PUBLIC TRANSPORT, ON THE STREETS OF THE FRENCH CAPITAL, AND AT HIS BUSINESS MEETINGS: THE YOUNG DESIGNER FOUND MANY CAPTIVATING WITH BOLD VISUAL ASSERTIONS OF THEIR PERSONALITY.

THESE INDIVIDUALS WERE EMBRACING THEIR OWN DIFFERENCES WITHOUT EVER SHYING AWAY FROM MINGLING, CONVERSING, AND CELEBRATING WITH PEOPLE OUTSIDE THEIR OWN CIRCLE. THIS HAUTE COUTURE COLLECTION EMERGES FROM THE SAME ENERGY: POPULATED BY BAD BOYS WITH SUBVERTED CODES, BY WHIMSICAL PRINCESSES WITH BEWITCHING ELEGANCE, BY “NEW ROMANTICS” ICONS INFUSED WITH POP CULTURE, AND BY UNCONVENTIONAL BOURGEOIS, EMBODYING A BOHEMIAN, VINTAGE, AND UNIVERSALIST REFINEMENT.

THE JULIEN FOURNIÉ WOMEN AND MEN ENGAGE IN A “BATTLE OF CHARM” IN WHICH EACH TEAM ADOPTS AND OVERTURNS SELECTED PIECES FROM THEIR OPPONENTS’ WARDROBE TO DISPLAY A POWERFUL STYLE. MANY EMBRACE OPULENT EMBROIDERY IN A DESIGN WHICH NO LONGER REVISITS THE AESTHETICS OF THE FRENCH SECOND EMPIRE, AND PREFERS REFERENCES FROM STREET ART, MANGA, AND GENRE FILMS.

THE COUTURIER BLENDS SILKS AND TEXTILE INNOVATIONS WITHOUT ANY HIERARCHY. HE CALLS UPON SCULPTOR ANDRÉ TOGNOTTI TO CARVE CARRARA MARBLE INTO CROWNS, OR THE CUPS OF A BRASSIERE, TRANSFORMING THEM INTO BRIDAL JEWELRY. HE ALSO HIGHLIGHTS THE CRAFTSMANSHIP BY AN EMBROIDERER OF THE NEW GENERATION, AMMAN SHAIKH, CAPABLE OF REVISITING ANCESTRAL INDIAN TECHNIQUES TO PROJECT HIS DESIGNS INTO COLORED CRYSTALS WITH AUDACIOUS ARTISTRY.

“MISFITS” REJECT PREVAILING CONFORMITY, ASSERT THEIR STYLE, AND IMPOSE THEIR STRONG, UNCONVENTIONAL EXPRESSION…

NORMS REASSURE. DISTINCTNESS CREATES LEGENDS.

FIND YOUR LEGEND!