Julien Fournié talks about his inspiration in a video broadcast by Ergo Sum, High-end ezine, Ergo Sum highlights a European art of living rooted in tradition and heritage in the fields of fashion, gastronomy, design, culture …
Mars new messenger bag … a fighter for everyday urban life
A favorite sentinel for city adventures, the Mars messenger bag stands guard to protect intimate secrets. Inspired by the classic “postman” bag, Julien Fournié has chosen to preserve behind his signature gunmetal clasp the messages conveyed today via the tablet or mini laptop that this bag has been designed to accommodate.
Its robust, supple grained leather, its trendy colors embody its strength, its young and rebellious spirit.
Adapted to multiple personalities and situations, this cross-body can be worn as a satchel and plays with codes to suit all tomboys.
Its version in metallic and asphalt python transforms this all-terrain ally into a city shield. Handcrafted in the pure leather tradition, all its variations combine traceability and environmental responsibility. Positively contemporary, this bag proclaims the true values in its generation and advocates for the future.
Venus new Handbag … The attraction of new femininity
Forever a feminist, Julien Fournié draws inspiration from Venus to restore strength in our vision of the goddess and bring her weapons in everyday’s life. A thousand miles from clichés, the “Venus” handbag frees itself from embellishments to favor the harmony of its design, the nobility of its materials, the refinement of its colors.
Sober and plush, sensual and rigid, mat and iridescent, clutch and cross-body, Venus leads to many interpretations depending on the time, the situation and the personality of the lady who adopts it.
Inside, two gusseted pockets are adorned with “nude” for more intimacy. A zipped pocket seals all secrets. On the outside, various leathers interpret the harmony of its shape, from the monochrome versions of classic leathers which are more suitable for daytime, to the two-material versions which bring the shimmering exotic leathers into the night. The back of the bag reveals the surprise of a mail pocket.
On the front of the bag, the protective flap with the Maison’s signature clasp is highlighted with a matching bumper to reinforce the luxurious character.
Completely removable and elegantly convertible, the comfortable shoulder strap adjusts its variable length thanks to a handy and futuristic carabiner, a jewel of feminine ergonomics.
As woman as she is independent, the bearer of a Venus bag is faithful to her legend, as versatile as powerful, as seductive as mistress of her destiny.
Opened in December last year, Julien Fournié’s online store has met a growing success since. Half of the references proposed at its beginnings are out of stock. Although it recorded high traffic since its opening day, Julien Fournié’s online store has seen its number of users increase by nearly 20% over the following five months. Time spent on the website has jumped by 57%. Two thirds of users were French over the first five months. They now represent under 50% of its visitors. Consultations from the United States and China account for 10% of global visits each.
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