{"id":8041,"date":"2022-10-18T21:15:17","date_gmt":"2022-10-18T19:15:17","guid":{"rendered":"https:\/\/www.julienfournie.com\/en\/?p=8041"},"modified":"2022-10-19T07:07:39","modified_gmt":"2022-10-19T05:07:39","slug":"giving-the-metaverse-new-horizons","status":"publish","type":"post","link":"https:\/\/www.julienfournie.com\/en\/giving-the-metaverse-new-horizons\/","title":{"rendered":"Giving the Metaverse new Horizons"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Fashion and technology: giving the Metaverse new horizons <\/h2>\n\n\n\n<p>Julien Fourni\u00e9 and Jean Paul Cauvin (General Manager of Julien Fourni\u00e9 Haute Couture) exchanged on the theme &#8220;Giving new horizons to the Metaverse&#8221; during an interview conducted by <a href=\"https:\/\/www.viewconference.it\/speaker\/marc-petit\" target=\"_blank\" rel=\"noopener\">Marc Petit<\/a> (VP and General Manager of Unreal Engine at Epic Games) at the <a href=\"https:\/\/www.viewconference.it\/article\/710\/julien-fournie-and-jean-paul-cauvin-at-view-2022\" target=\"_blank\" rel=\"noopener\">VIEW Conference<\/a> in Turin on October 18. Here are the main excerpts from this fascinating discussion.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Such a mindblowing <a href=\"https:\/\/twitter.com\/hashtag\/talk?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#talk<\/a> with <a href=\"https:\/\/twitter.com\/hashtag\/MarcPetit?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#MarcPetit<\/a>, <a href=\"https:\/\/twitter.com\/jeanpaulcauvin?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@jeanpaulcauvin<\/a> and <a href=\"https:\/\/twitter.com\/JulienFournie?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@JulienFournie<\/a> about how <a href=\"https:\/\/twitter.com\/hashtag\/fashion?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#fashion<\/a> and <a href=\"https:\/\/twitter.com\/hashtag\/technology?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#technology<\/a> can combine, here at <a href=\"https:\/\/twitter.com\/ViewConference?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@ViewConference<\/a> <a href=\"https:\/\/t.co\/DGKwTXlcBA\">pic.twitter.com\/DGKwTXlcBA<\/a><\/p>&mdash; ericachiesa (@ericachiesa) <a href=\"https:\/\/twitter.com\/ericachiesa\/status\/1582358258462773248?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">October 18, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption>Marc Petit, Jean Paul Cauvin and Julien Fourni\u00e9 exchange on the theme &#8220;Giving the metaverse new horizons&#8221; during the View Conference in Turin on October 18<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Julien Fourni\u00e9 for over 12 years in the digital world<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>12 years ago, <a href=\"https:\/\/www.julienfournie.com\/en\/house-julien-fournie-haute-couture-paris\/\" data-type=\"page\" data-id=\"1014\">Julien Fourni\u00e9<\/a> has started to partner with a leader in 3D virtual design Dassault Syst\u00e8mes. They first asked him to illustrate his vision of how 3D could help the fashion industry and particularly haute Couture. <\/p><p>The short video you are going to see was made at the beginning of this adventure to show the vision Julien had in mind about how 3D tools should work for fashion designers who could design directly in 3d instead of constantly going from 2D on pen and paper then onto volume research \u2026 up to the physical runway show\u2026.<\/p><cite>Jean Paul Cauvin<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Julien Fourni\u00e9 - First Colors\" src=\"https:\/\/player.vimeo.com\/video\/761540700?dnt=1&amp;app_id=122963\" width=\"500\" height=\"375\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><figcaption>Already in 2011, Julien Fourni\u00e9&#8217;s vision of how 3D could help the fashion industry and in particular Haute Couture (made with Dassault Syst\u00e8mes), a film shown at the conference &#8220;Giving the metaverse new horizons&#8221;<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Fashion and metaverse worlds<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Our community has yet many problems to solve before the fashion industry fully adopts virtual tools<\/p><p>Garments are not just \u201cskins\u201d that fit in the shape of the body and stick to it, like a scuba diving outfit. What we love about fashion design is also the fabrics that can create flounces, capes that can fly, have their own light or heavier weight and theiroiwn response to the body movements. And the beauty of fashion design and styling often comes from the mixing of different materials and from multilayered outfits. <\/p><p>This is a challenge to meet for the metavers and I am astonished by the new possibilities offered by Unreal Engine\u00a05.<\/p><cite>Julien Fourni\u00e9<\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>What I witness for the moment in the metavers is a lot of 3D with characters dressed like static sculptures in \u201c sticky clothes\u201d or with rigid fabric. Our challenge is to create a real materials library with various types of woven fabric, of jerseys, of knits, that go beyond rigid or semi-rigid materials.<\/p><cite>Julien Fourni\u00e9<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/www.julienfournie.com\/gallery\/la-maison-julien-fournie\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.julienfournie.com\/wp-content\/uploads\/2022\/10\/IMG_81171-522x1024.jpeg\" alt=\"\" class=\"wp-image-11361\" width=\"261\" height=\"512\" title=\"\"><\/a><figcaption>Julien Fourni\u00e9 &#8220;Giving the metaverse new horizons&#8221; View Conference<\/figcaption><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>During the pandemic, many houses have had to make <a href=\"https:\/\/www.julienfournie.com\/en\/fashion-show-haute-couture-video\/\" data-type=\"page\" data-id=\"960\">fashion films<\/a> instead of runway shows, because it was impossible to gather many people in the same room to watch a show. <\/p><p>Some prestigious fashion houses have made some advanced projects to show their production in a virtual manner; They have also taken advantage of the incredible new media to touch new targets and sell them more sweat shorts with prestigious \u201clogo slapping.\u201d <\/p><p>I hope 3D can do better.<\/p><cite>Julien Fourni\u00e9<\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>I think the future will consist of combining in phygital events, the desire people have to gather again for an event, adding up to the physical collection, a digital dimension that can present many more designs in a new way. With Jean Paul we are developing many scripts for phygital runway shows to combine these and bring new dimensions.<\/p><p>With the development of digital twins, we could also avoid the physical fittings which are so difficult to organize for made-to-measure garments, by suggesting online digital fittings which could help us accelerate the process.<\/p><cite>Julien Fourni\u00e9<\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Haute Couture works with many state-of-the-art craftsmen ( embroiderers, jewelers, origami makers, pleaters etc\u2026 and even with our seamstresses in our workshop, being able to design 3D complex garments could help us to test, to calculate the use of materials etc.<\/p><p>3D should not be seen as a substitute to the craftsmen incredible know-how or handcraft but as an accelerator of preciseness in the way we can communicate with the best ones.<\/p><cite>Julien Fourni\u00e9<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/www.julienfournie.com\/view-conference\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.julienfournie.com\/wp-content\/uploads\/2022\/10\/IMG_81381.jpeg\" alt=\"\" class=\"wp-image-11362\" width=\"300\" height=\"400\" title=\"\"><\/a><figcaption>Marc Petit and Julien Fourni\u00e9 &#8220;Giving the metaverse new horizons&#8221; View Conference <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Fashion and Video Games<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>We have a responsibility for what we are putting in these videos games and the silhouettes I see for the moment are just close enough to reality so that they can influence gamers, but we have to promote more the real aesthetics of fashion design with people who know how to build a garment. It is very nice to see some fantastic buildings in the virtual world, but when you want to make them in real life, you call an architect, no? <\/p><p>Architects have already invested in the 3D world because buildings are rigid \u2026 it is easier. But it should be the same for fabrics and for garments, for interior decoration, etc.<\/p><cite>Julien Fourni\u00e9<\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>We have already approached the world of video games with several endeavors made in the <a href=\"https:\/\/www.julienfournie.com\/en\/two-haute-couture-looks-in-video-game\/\" data-type=\"post\" data-id=\"4896\">PubG Mobile video game<\/a>, which is part of Tencent Games and we have discovered a few things on the way. Last year, after integrating the inevitable rules of gameplay, we have tried, based on 2d approved sketches, to create new <a href=\"https:\/\/www.julienfournie.com\/en\/how-is-a-haute-couture-dress-made\/\" data-type=\"page\" data-id=\"5287\">Haute Couture outfits<\/a> both for the physical and the digital worlds and to launch them at the same time. Just watch this, it will give you an idea.<\/p><cite>Jean Paul Cauvin<\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"JULIEN FOURNIE X PUBG MOBILE\" src=\"https:\/\/player.vimeo.com\/video\/761545123?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><figcaption>Un clip de pr\u00e9sentation de la collaboration entre Julien Fourni\u00e9 et PUBG Mobile montr\u00e9 lors de la conf\u00e9rence &#8220;Donner de nouveaux horizons au metaverse&#8221;<\/figcaption><\/figure>\n\n\n\n<p>I have realized that, in this game environment, we were still challenged by many problems: the size of the avatars had to be equal whether they are male or female. Many conceptions of the body could not emphasize differences between the male and female body types because of gameplay rules. No heels, No high hats, mid-thigh hemlines for skirts, etc.<br>This has a strong influence over the silhouettes we are promoting to the gamers, don\u2019t you think?<br>I know that Fortnite proposes more avatar body types, including animals and metahumans.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Here&#39;s <a href=\"https:\/\/twitter.com\/JulienFournie?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@JulienFournie<\/a>&#39;s video for his <a href=\"https:\/\/twitter.com\/hashtag\/fashion?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#fashion<\/a> collaboration with <a href=\"https:\/\/twitter.com\/PUBG?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@PUBG<\/a> for their <a href=\"https:\/\/twitter.com\/hashtag\/outfits?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#outfits<\/a>; it&#39;s incredible how borderless <a href=\"https:\/\/twitter.com\/hashtag\/technology?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#technology<\/a> is!\ud83e\udd2f<br>Learn this and so much more at <a href=\"https:\/\/twitter.com\/ViewConference?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@ViewConference<\/a> <a href=\"https:\/\/t.co\/lrKZ6G943Q\">pic.twitter.com\/lrKZ6G943Q<\/a><\/p>&mdash; ericachiesa (@ericachiesa) <a href=\"https:\/\/twitter.com\/ericachiesa\/status\/1582365569528913921?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">October 18, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><figcaption>Jean Paul Cauvin and Julien Fourni\u00e9 exchange on the theme &#8220;Giving the metaverse new horizons&#8221; during the View Conference in Turin on October 18<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A digital couture workshop<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>We are on the threshold of a new era when digital and physical are blending together. Artists and designers will express themselves in these two fields , some in both fields.<\/p><cite>Jean Paul Cauvin<\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Because we see the limits of the virtual environment, we want to push them further, like you all here \u2026 and at Julien Fourni\u00e9, we have come to the conclusion that we should be opening another workshop, at the side of our <a href=\"https:\/\/www.julienfournie.com\/en\/haute-couture-meaning-definition\/\" data-type=\"page\" data-id=\"2189\">Haute Couture physical workshop<\/a>, with collaborators working on 3D garments. <\/p><p>I believe in positive contamination: if the seamstresses in our Haute Couture workshop work together with virtual 3D designers , both sides should understand, little by little, what they can bring to each other. <\/p><p>This can help Haute Couture transform itself and this can help the metaverse to enter the world of applied arts and positively contaminate real life aesthetics.<\/p><cite>Julien Fourni\u00e9<\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-center has-small-font-size\" style=\"font-style:normal;font-weight:300\">Read : The secrets of Haute Couture Outfits<\/p>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-18213 post type-post status-publish format-standard has-post-thumbnail hentry category-fashion category-haute-couture-outfits-secrets tag-haute-couture tag-haute-couture-dress tag-julien-fournie\">\n<h6 style=\"font-size:14px;font-style:normal;font-weight:300;\" class=\"has-text-align-center wp-block-post-title\"><a href=\"https:\/\/www.julienfournie.com\/en\/dynasty-haute-couture-dress\/\" target=\"_self\">Dynasty Haute Couture Dress<\/a><\/h6>\n\n<figure style=\"width:800px;\" class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/www.julienfournie.com\/en\/dynasty-haute-couture-dress\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"1267\" src=\"https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/IMG_7629.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Dynasty Haute Couture Dress\" style=\"object-fit:contain;\" srcset=\"https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/IMG_7629.jpg 1900w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/IMG_7629-300x200.jpg 300w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/IMG_7629-1024x683.jpg 1024w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/IMG_7629-768x512.jpg 768w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/IMG_7629-1536x1024.jpg 1536w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/IMG_7629-1200x800.jpg 1200w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2025\/02\/IMG_7629-600x400.jpg 600w\" sizes=\"auto, (max-width: 1900px) 100vw, 1900px\" title=\"\"><\/a><\/figure>\n\n<div style=\"font-size:10px;\" class=\"has-text-align-center wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Chapter 24 The Dynasty Haute Couture dress from the First Circus collection This asymmetrical Haute Couture dress with vertiginous slit<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/www.julienfournie.com\/en\/dynasty-haute-couture-dress\/\">See<\/a><\/p><\/div>\n<\/li><li class=\"wp-block-post post-17451 post type-post status-publish format-standard has-post-thumbnail hentry category-fashion category-haute-couture-outfits-secrets tag-haute-couture tag-haute-couture-dress tag-julien-fournie tag-luxury-bags tag-luxury-handbags\">\n<h6 style=\"font-size:14px;font-style:normal;font-weight:300;\" class=\"has-text-align-center wp-block-post-title\"><a href=\"https:\/\/www.julienfournie.com\/en\/haute-couture-barbie-goes-to-versailles\/\" target=\"_self\">Barbie goes to Versailles<\/a><\/h6>\n\n<figure style=\"width:800px;\" class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/www.julienfournie.com\/en\/haute-couture-barbie-goes-to-versailles\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2024\/09\/OUVERTURE-COLLECTION-HAUTE-COUTURE-LAST-QUEEN-JULIEN-FOURNIE_039-1.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Barbie goes to Versailles\" style=\"object-fit:contain;\" srcset=\"https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2024\/09\/OUVERTURE-COLLECTION-HAUTE-COUTURE-LAST-QUEEN-JULIEN-FOURNIE_039-1.jpg 1024w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2024\/09\/OUVERTURE-COLLECTION-HAUTE-COUTURE-LAST-QUEEN-JULIEN-FOURNIE_039-1-300x200.jpg 300w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2024\/09\/OUVERTURE-COLLECTION-HAUTE-COUTURE-LAST-QUEEN-JULIEN-FOURNIE_039-1-768x512.jpg 768w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2024\/09\/OUVERTURE-COLLECTION-HAUTE-COUTURE-LAST-QUEEN-JULIEN-FOURNIE_039-1-600x400.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"\"><\/a><\/figure>\n\n<div style=\"font-size:10px;\" class=\"has-text-align-center wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Chapter 21 When Barbie goes to Versailles This fourth look from the Haute Couture Last Queen collection features a tulle<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/www.julienfournie.com\/en\/haute-couture-barbie-goes-to-versailles\/\">See<\/a><\/p><\/div>\n<\/li><li class=\"wp-block-post post-17148 post type-post status-publish format-standard has-post-thumbnail hentry category-fashion category-haute-couture-outfits-secrets tag-embroideries tag-fashion-show tag-haute-couture\">\n<h6 style=\"font-size:14px;font-style:normal;font-weight:300;\" class=\"has-text-align-center wp-block-post-title\"><a href=\"https:\/\/www.julienfournie.com\/en\/high-fashion-incroyables-and-merveilleuses\/\" target=\"_self\">The most glamorous of the Incroyables and Merveilleuses<\/a><\/h6>\n\n<figure style=\"width:800px;\" class=\"alignwide wp-block-post-featured-image\"><a href=\"https:\/\/www.julienfournie.com\/en\/high-fashion-incroyables-and-merveilleuses\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2024\/08\/LAST-QUEEN-HAUTE-COUTURE_02_ANNA_305-Julien-Fournie-.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"The most glamorous of the Incroyables and Merveilleuses\" style=\"object-fit:contain;\" srcset=\"https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2024\/08\/LAST-QUEEN-HAUTE-COUTURE_02_ANNA_305-Julien-Fournie-.jpg 1024w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2024\/08\/LAST-QUEEN-HAUTE-COUTURE_02_ANNA_305-Julien-Fournie--300x200.jpg 300w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2024\/08\/LAST-QUEEN-HAUTE-COUTURE_02_ANNA_305-Julien-Fournie--768x512.jpg 768w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2024\/08\/LAST-QUEEN-HAUTE-COUTURE_02_ANNA_305-Julien-Fournie--600x400.jpg 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" title=\"\"><\/a><\/figure>\n\n<div style=\"font-size:10px;\" class=\"has-text-align-center wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Chapitre 22, The most glamorous of the Incroyables and Merveilleuses This second look from the Last Queen Haute Couture collection<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/www.julienfournie.com\/en\/high-fashion-incroyables-and-merveilleuses\/\">See<\/a><\/p><\/div>\n<\/li><\/ul><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-large-font-size\">You&#8217;re going to love this, too!<\/h2>\n\n\n\n<div class=\"wp-block-query is-layout-constrained wp-block-query-is-layout-constrained\"><ul class=\"wp-block-post-template is-layout-flow wp-block-post-template-is-layout-flow\"><li class=\"wp-block-post post-20718 post type-post status-publish format-standard has-post-thumbnail hentry category-events category-fashion\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.julienfournie.com\/en\/bibi-zhou-aerospace-ceremony\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"1390\" height=\"869\" src=\"https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2026\/04\/Bibi-Zhou-\u5468\u7b14\u7545-Julien-Fournie-Haute-Couture5.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Bibi Zhou in Julien Fourni\u00e9 Haute Couture\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2026\/04\/Bibi-Zhou-\u5468\u7b14\u7545-Julien-Fournie-Haute-Couture5.jpg 1390w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2026\/04\/Bibi-Zhou-\u5468\u7b14\u7545-Julien-Fournie-Haute-Couture5-300x188.jpg 300w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2026\/04\/Bibi-Zhou-\u5468\u7b14\u7545-Julien-Fournie-Haute-Couture5-1024x640.jpg 1024w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2026\/04\/Bibi-Zhou-\u5468\u7b14\u7545-Julien-Fournie-Haute-Couture5-768x480.jpg 768w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2026\/04\/Bibi-Zhou-\u5468\u7b14\u7545-Julien-Fournie-Haute-Couture5-600x375.jpg 600w\" sizes=\"auto, (max-width: 1390px) 100vw, 1390px\" title=\"\"><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><h2 class=\"wp-block-post-title\"><a href=\"https:\/\/www.julienfournie.com\/en\/bibi-zhou-aerospace-ceremony\/\" target=\"_self\">Bibi Zhou in Julien Fourni\u00e9 Haute Couture<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Bibi Zhou (\u5468\u7b14\u7545) in Julien Fourni\u00e9 Haute Couture. On April 24, 2026, at the solemn and vibrant Chinese Aerospace Ceremony,<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/www.julienfournie.com\/en\/bibi-zhou-aerospace-ceremony\/\">See<\/a><\/p><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/li><li class=\"wp-block-post post-20713 post type-post status-publish format-standard has-post-thumbnail hentry category-fashion category-in-the-press\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.julienfournie.com\/en\/wu-lei-in-julien-fournie-haute-couture\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1240\" src=\"https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2026\/04\/IMG_2103.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Wu Lei (\u5434\u78ca) graces the April 2026 issue of HERO wearing Julien Fourni\u00e9 Haute Couture\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2026\/04\/IMG_2103.jpg 960w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2026\/04\/IMG_2103-232x300.jpg 232w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2026\/04\/IMG_2103-793x1024.jpg 793w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2026\/04\/IMG_2103-768x992.jpg 768w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2026\/04\/IMG_2103-600x775.jpg 600w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" title=\"\"><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><h2 class=\"wp-block-post-title\"><a href=\"https:\/\/www.julienfournie.com\/en\/wu-lei-in-julien-fournie-haute-couture\/\" target=\"_self\">Wu Lei (\u5434\u78ca) graces the April 2026 issue of HERO wearing Julien Fourni\u00e9 Haute Couture<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">For the April 2026 issue of HERO, actor and cultural icon Wu Lei (\u5434\u78ca) appears in a series of portraits<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/www.julienfournie.com\/en\/wu-lei-in-julien-fournie-haute-couture\/\">See<\/a><\/p><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/li><li class=\"wp-block-post post-20688 post type-post status-publish format-standard has-post-thumbnail hentry category-in-the-press category-fashion\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.julienfournie.com\/en\/nini-%e5%80%aa%e5%a6%ae-in-julien-fournie-haute-couture\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"880\" height=\"1173\" src=\"https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2026\/04\/NNi-\u502a\u59ae-in-JULIEN-FOURNIE-HAUTE-COUTURE3.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"NiNi (\u502a\u59ae) in Julien Fourni\u00e9 Haute Couture In Kinfolk\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2026\/04\/NNi-\u502a\u59ae-in-JULIEN-FOURNIE-HAUTE-COUTURE3.jpg 880w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2026\/04\/NNi-\u502a\u59ae-in-JULIEN-FOURNIE-HAUTE-COUTURE3-225x300.jpg 225w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2026\/04\/NNi-\u502a\u59ae-in-JULIEN-FOURNIE-HAUTE-COUTURE3-768x1024.jpg 768w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2026\/04\/NNi-\u502a\u59ae-in-JULIEN-FOURNIE-HAUTE-COUTURE3-600x800.jpg 600w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" title=\"\"><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><h2 class=\"wp-block-post-title\"><a href=\"https:\/\/www.julienfournie.com\/en\/nini-%e5%80%aa%e5%a6%ae-in-julien-fournie-haute-couture\/\" target=\"_self\">NiNi (\u502a\u59ae) in Julien Fourni\u00e9 Haute Couture In Kinfolk<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">Chinese actress NiNi (\u502a\u59ae) was recently photographed wearing a look from Julien Fourni\u00e9 Haute Couture for an exclusive Kinfolk feature.<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/www.julienfournie.com\/en\/nini-%e5%80%aa%e5%a6%ae-in-julien-fournie-haute-couture\/\">See<\/a><\/p><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/li><li class=\"wp-block-post post-20652 post type-post status-publish format-standard has-post-thumbnail hentry category-fashion category-in-the-press tag-haute-couture tag-haute-couture-dress\">\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\"><figure class=\"wp-block-post-featured-image\"><a href=\"https:\/\/www.julienfournie.com\/en\/cecilia-cheung-in-grazia-china\/\" target=\"_self\"><img loading=\"lazy\" decoding=\"async\" width=\"1330\" height=\"916\" src=\"https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2026\/04\/CECILIA-CHEUNG-IN-JULIEN-FOURNIE-HAUTE-COUTURE3.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Cecilia Cheung in Julien Fourni\u00e9 Haute Couture SS 26 in Grazia china\" style=\"object-fit:cover;\" srcset=\"https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2026\/04\/CECILIA-CHEUNG-IN-JULIEN-FOURNIE-HAUTE-COUTURE3.jpg 1330w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2026\/04\/CECILIA-CHEUNG-IN-JULIEN-FOURNIE-HAUTE-COUTURE3-300x207.jpg 300w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2026\/04\/CECILIA-CHEUNG-IN-JULIEN-FOURNIE-HAUTE-COUTURE3-1024x705.jpg 1024w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2026\/04\/CECILIA-CHEUNG-IN-JULIEN-FOURNIE-HAUTE-COUTURE3-768x529.jpg 768w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2026\/04\/CECILIA-CHEUNG-IN-JULIEN-FOURNIE-HAUTE-COUTURE3-600x413.jpg 600w\" sizes=\"auto, (max-width: 1330px) 100vw, 1330px\" title=\"\"><\/a><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\"><h2 class=\"wp-block-post-title\"><a href=\"https:\/\/www.julienfournie.com\/en\/cecilia-cheung-in-grazia-china\/\" target=\"_self\">Cecilia Cheung in Julien Fourni\u00e9 Haute Couture SS 26 in Grazia china<\/a><\/h2>\n\n<div class=\"wp-block-post-excerpt\"><p class=\"wp-block-post-excerpt__excerpt\">CECILIA CHEUNG the CRYSTALIZED ANGEL KNIGHT CECILIA CHEUNG (\u5f35\u6822\u829d) in Julien Fourni\u00e9 Haute Couture in Grazia china. Cecilia Cheung transforms<\/p><p class=\"wp-block-post-excerpt__more-text\"><a class=\"wp-block-post-excerpt__more-link\" href=\"https:\/\/www.julienfournie.com\/en\/cecilia-cheung-in-grazia-china\/\">See<\/a><\/p><\/div><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<\/li><\/ul><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fashion and technology: giving the Metaverse new horizons Julien Fourni\u00e9 and Jean Paul Cauvin (General Manager of Julien Fourni\u00e9 Haute [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"editor_notices":[],"footnotes":""},"categories":[31,40,38,27],"tags":[33,34,35,36],"class_list":["post-8041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-behind-the-scenes-of-the-julien-fournie-house","category-events","category-fashion","category-videos-games","tag-julien-fournie","tag-making-of-haute-couture-film","tag-pubg-mobile","tag-video-games"],"uagb_featured_image_src":{"full":["https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Capture-de\u0301cran-2022-10-18-a\u0300-19.11.35.png",558,508,false],"thumbnail":["https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Capture-de\u0301cran-2022-10-18-a\u0300-19.11.35-150x150.png",150,150,true],"medium":["https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Capture-de\u0301cran-2022-10-18-a\u0300-19.11.35-300x273.png",300,273,true],"medium_large":["https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Capture-de\u0301cran-2022-10-18-a\u0300-19.11.35.png",558,508,false],"large":["https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Capture-de\u0301cran-2022-10-18-a\u0300-19.11.35.png",558,508,false],"1536x1536":["https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Capture-de\u0301cran-2022-10-18-a\u0300-19.11.35.png",558,508,false],"2048x2048":["https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Capture-de\u0301cran-2022-10-18-a\u0300-19.11.35.png",558,508,false],"woocommerce_thumbnail":["https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Capture-de\u0301cran-2022-10-18-a\u0300-19.11.35-450x450.png",300,300,true],"woocommerce_single":["https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Capture-de\u0301cran-2022-10-18-a\u0300-19.11.35.png",558,508,false],"woocommerce_gallery_thumbnail":["https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2022\/10\/Capture-de\u0301cran-2022-10-18-a\u0300-19.11.35-100x100.png",100,100,true]},"uagb_author_info":{"display_name":"Maison Julien Fourni\u00e9","author_link":"https:\/\/www.julienfournie.com\/en\/author\/joel\/"},"uagb_comment_info":0,"uagb_excerpt":"Fashion and technology: giving the Metaverse new horizons Julien Fourni\u00e9 and Jean Paul Cauvin (General Manager of Julien Fourni\u00e9 Haute [&hellip;]","_links":{"self":[{"href":"https:\/\/www.julienfournie.com\/en\/wp-json\/wp\/v2\/posts\/8041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.julienfournie.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.julienfournie.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.julienfournie.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.julienfournie.com\/en\/wp-json\/wp\/v2\/comments?post=8041"}],"version-history":[{"count":0,"href":"https:\/\/www.julienfournie.com\/en\/wp-json\/wp\/v2\/posts\/8041\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.julienfournie.com\/en\/wp-json\/wp\/v2\/media\/8042"}],"wp:attachment":[{"href":"https:\/\/www.julienfournie.com\/en\/wp-json\/wp\/v2\/media?parent=8041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.julienfournie.com\/en\/wp-json\/wp\/v2\/categories?post=8041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.julienfournie.com\/en\/wp-json\/wp\/v2\/tags?post=8041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}