{"id":5948,"date":"2022-06-07T05:02:00","date_gmt":"2022-06-07T04:02:00","guid":{"rendered":"https:\/\/www.julienfournie.com\/en\/?p=5948"},"modified":"2022-06-08T06:30:54","modified_gmt":"2022-06-08T05:30:54","slug":"haute-couture-into-video-game-metaverse","status":"publish","type":"post","link":"https:\/\/www.julienfournie.com\/en\/haute-couture-into-video-game-metaverse\/","title":{"rendered":"Julien Fourni\u00e9 : on incorporating Haute Couture into Video Game Metaverse"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2022\/04\/lofficiel-vector-logo-small.png\" alt=\"\" class=\"wp-image-5582\" width=\"140\" height=\"140\" title=\"\" srcset=\"https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2022\/04\/lofficiel-vector-logo-small.png 280w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2022\/04\/lofficiel-vector-logo-small-150x150.png 150w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><figcaption>Austria<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">According to <a href=\"https:\/\/www.julienfournie.com\/en\/house-julien-fournie-haute-couture-paris\/\" data-type=\"page\" data-id=\"1014\">Julien Fourni\u00e9<\/a> every collection should be about discovering one\u2019s own legend and personal star.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">It was during his collection preview in Paris when <a href=\"https:\/\/fhcm.paris\/en\/members\/julien-fournie-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">French Haute Couturier<\/a> and a royalty-favourite said: <\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cI have resorted to the gaming industry because it allows us as individuals to create a secret identity, an opportunity to be whoever we want to be, no matter who we are, and where we come from.\u201d<\/p><cite>Julien Fourni\u00e9 <\/cite><\/blockquote>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Like many international designers, Julien Fourni\u00e9 has become dependent on digital platforms to showcase his latest creations yet sought an upgraded web experience, a place where no couturier has gone before. A revolt and an extroverted artist, he merges haute couture with video games via his partnership with the leading Chinese technology conglomerate Tencent and its popular PUBG Mobile game.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\" style=\"font-style:normal;font-weight:300\">Julien Fournie&#8217;s pieces are accessible to players through the avatars into Video Game Metaverse<\/h6>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Shortly after the Spring\/summer 2022 collection release, his pieces were accessible to players through the avatars into Video Game Metaverse.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">An interview by Victor Gee<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.pressreader.com\/austria\/l-officiel-austria-in-english-9YY6\/20220601\/page\/40\" target=\"_blank\" rel=\"noopener\">Read the interview<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1320\" height=\"880\" src=\"https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2025\/06\/IMG_1054.jpg\" alt=\"fashion show\" class=\"wp-image-18702\" title=\"\" srcset=\"https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2025\/06\/IMG_1054.jpg 1320w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2025\/06\/IMG_1054-300x200.jpg 300w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2025\/06\/IMG_1054-1024x683.jpg 1024w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2025\/06\/IMG_1054-768x512.jpg 768w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2025\/06\/IMG_1054-1200x800.jpg 1200w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2025\/06\/IMG_1054-600x400.jpg 600w, https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2025\/06\/IMG_1054-150x100.jpg 150w\" sizes=\"auto, (max-width: 1320px) 100vw, 1320px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\" style=\"line-height:2\"><br><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-text-color has-background wp-element-button\" href=\"https:\/\/www.youtube.com\/playlist?list=PLDTBBoQMRtMR_hxswpRGE94W2jA6gASgf\" style=\"color:#efefef;background-color:#262626\" target=\"_blank\" rel=\"noopener\">\u2192 The haute couture fashion shows<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-1-color has-ast-global-color-4-background-color has-text-color has-background has-link-color wp-elements-1 wp-block-paragraph\">\n\t\t\t\t<script src=\"https:\/\/challenges.cloudflare.com\/turnstile\/v0\/api.js\"><\/script>\n\n\t\t\t\n\t\t\t<form id=\"sib_signup_form_1\" method=\"post\" class=\"sib_signup_form\">\n\t\t\t\t<div class=\"sib_loader\" style=\"display:none;\"><img\n\t\t\t\t\t\t\tsrc=\"https:\/\/www.julienfournie.com\/en\/wp-includes\/images\/spinner.gif\" alt=\"loader\"><\/div>\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_action\" value=\"subscribe_form_submit\">\n\t\t\t\t<input type=\"hidden\" name=\"sib_form_id\" value=\"1\">\n                <input type=\"hidden\" name=\"sib_form_alert_notice\" value=\"Please fill out this field\">\n                <input type=\"hidden\" name=\"sib_form_invalid_email_notice\" value=\"Your email address is invalid\">\n                <input type=\"hidden\" name=\"sib_security\" value=\"b18d14830f\">\n\t\t\t\t<div class=\"sib_signup_box_inside_1\">\n\t\t\t\t\t<div style=\"\/*display:none*\/\" class=\"sib_msg_disp\">\n\t\t\t\t\t<\/div>\n                                            <div id=\"sib_captcha_invisible\" class=\"invi-recaptcha\" data-sitekey=\"6Ld5pc8jAAAAAO4Y1dAlZ4QImF-6RMKg_9N0xVZn\"><\/div>\n                    \t\t\t\t\t<div style=\"max-width:480px;margin:0 auto;text-align:center\">\r\n\r\n  <img decoding=\"async\" src=\"https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2022\/01\/micrologo-copie-2.jpeg\" alt=\"Julien Fourni\u00e9 Haute Couture\" width=\"236\" height=\"57\" loading=\"lazy\" style=\"display:block;width:180px;height:auto;margin:0 auto 28px\" title=\"\">\r\n\r\n  <p style=\"margin:0 0 10px;font-size:18px;letter-spacing:0.12em\">Subscribe to our newsletter<\/p>\r\n\r\n  <p style=\"margin:0 0 32px;font-size:15px;line-height:1.6\">Be the first to discover our new collections, events and offers.<\/p>\r\n\r\n  <p class=\"sib-email-area\" style=\"margin:0 0 24px;text-align:left\">\r\n    <label class=\"sib-email-area\" style=\"display:block;font-size:13px;letter-spacing:0.08em\">Email address *\r\n      <input type=\"email\" class=\"sib-email-area\" name=\"email\" placeholder=\"name@example.com\" value=\"\" required=\"required\">\r\n    <\/label>\r\n  <\/p>\r\n\r\n  <p class=\"sib-OPT_IN-area\" style=\"margin:0 0 14px;text-align:left\">\r\n    <label class=\"sib-OPT_IN-area\" style=\"display:flex;align-items:flex-start;gap:12px;font-size:13px;line-height:1.5;letter-spacing:0.05em;cursor:pointer\">\r\n      <input type=\"hidden\" name=\"OPT_IN\" value=\"0\"><input type=\"checkbox\" value=\"1\" class=\"sib-OPT_IN-area\" name=\"OPT_IN\" required=\"required\">\r\n      <span>I agree to receive the Maison Julien Fourni\u00e9 newsletter *<\/span>\r\n    <\/label>\r\n  <\/p>\r\n\r\n  <p style=\"margin:0 0 28px;text-align:left;font-size:12px;line-height:1.6;text-transform:none\">Your email address will only be used to send you the Maison Julien Fourni\u00e9 newsletter, with news about our collections, events and offers. You can unsubscribe at any time using the link in each email. To find out how we handle your data and how to exercise your rights, please read our <a href=\"https:\/\/www.julienfournie.com\/en\/legal-notice-julien-fournie-haute-couture\/\" target=\"_blank\" rel=\"noopener\">privacy policy<\/a>.<\/p>\r\n\r\n  <div style=\"display:flex;justify-content:center;margin:0 0 24px\">\r\n    <div id=\"cf-turnstile-0x4AAAAAAA5o7zpx-dJ6CaCO\" class=\"cf-turnstile\" data-error-callback=\"errorCallbackForTurnstileErrors\" data-sitekey=\"0x4AAAAAAA5o7zpx-dJ6CaCO\" data-theme=\"dark\"><\/div>\r\n  <\/div>\r\n\r\n  <p style=\"margin:0\">\r\n    <input type=\"submit\" class=\"sib-default-btn\" name=\"submit\" value=\"Subscribe\">\r\n  <\/p>\r\n\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t<\/form>\n\t\t\t<style>\n\t\t\t\tform#sib_signup_form_1 p.sib-alert-message {\n    padding: 6px 12px;\n    margin-bottom: 20px;\n    border: 1px solid transparent;\n    border-radius: 4px;\n    -webkit-box-sizing: border-box;\n    -moz-box-sizing: border-box;\n    box-sizing: border-box;\n}\nform#sib_signup_form_1 p.sib-alert-message-error {\n    background-color: #f2dede;\n    border-color: #ebccd1;\n    color: #a94442;\n}\nform#sib_signup_form_1 p.sib-alert-message-success {\n    background-color: #dff0d8;\n    border-color: #d6e9c6;\n    color: #3c763d;\n}\nform#sib_signup_form_1 p.sib-alert-message-warning {\n    background-color: #fcf8e3;\n    border-color: #faebcc;\n    color: #8a6d3b;\n}\n\t\t\t<\/style>\n\t\t\t<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>According to Julien Fourni\u00e9 every collection should be about discovering one\u2019s own legend and personal star. It was during his [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5950,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"editor_notices":[],"footnotes":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_yoast_wpseo_focuskw":"","rank_math_title":"Video Game Metaverse illuminates Haute Couture 22","rank_math_description":"Julien Fourni\u00e9 : on incorporating Haute Couture into Video Game Metaverse. His pieces were accessible to players through the avatars.","rank_math_focus_keyword":"video game metaverse,video game,haute couture","_dpc-meta-title":"","_dpc-meta-description":"","_dpc-keyword":""},"categories":[38,30,27],"tags":[],"class_list":["post-5948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-in-the-press","category-videos-games"],"uagb_featured_image_src":{"full":["https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2022\/06\/img.jpeg",545,757,false],"thumbnail":["https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2022\/06\/img-150x150.jpeg",150,150,true],"medium":["https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2022\/06\/img-216x300.jpeg",216,300,true],"medium_large":["https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2022\/06\/img.jpeg",545,757,false],"large":["https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2022\/06\/img.jpeg",545,757,false],"1536x1536":["https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2022\/06\/img.jpeg",545,757,false],"2048x2048":["https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2022\/06\/img.jpeg",545,757,false],"woocommerce_thumbnail":["https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2022\/06\/img-300x300.jpeg",300,300,true],"woocommerce_single":["https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2022\/06\/img.jpeg",545,757,false],"woocommerce_gallery_thumbnail":["https:\/\/www.julienfournie.com\/en\/wp-content\/uploads\/sites\/4\/2022\/06\/img-100x100.jpeg",100,100,true]},"uagb_author_info":{"display_name":"","author_link":"https:\/\/www.julienfournie.com\/en\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"According to Julien Fourni\u00e9 every collection should be about discovering one\u2019s own legend and personal star. It was during his [&hellip;]","_links":{"self":[{"href":"https:\/\/www.julienfournie.com\/en\/wp-json\/wp\/v2\/posts\/5948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.julienfournie.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.julienfournie.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.julienfournie.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.julienfournie.com\/en\/wp-json\/wp\/v2\/comments?post=5948"}],"version-history":[{"count":0,"href":"https:\/\/www.julienfournie.com\/en\/wp-json\/wp\/v2\/posts\/5948\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.julienfournie.com\/en\/wp-json\/wp\/v2\/media\/5950"}],"wp:attachment":[{"href":"https:\/\/www.julienfournie.com\/en\/wp-json\/wp\/v2\/media?parent=5948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.julienfournie.com\/en\/wp-json\/wp\/v2\/categories?post=5948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.julienfournie.com\/en\/wp-json\/wp\/v2\/tags?post=5948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}