PUBG MOBILE is a Battle Royale mobile game created independently by Lightspeed & Quantum Studios of Tencent Games, officially licensed by PLAYERUNKNOWN’S BATTLEGROUNDS. It was released globally in March 2018. Built with Unreal Engine 4, PUBG MOBILE is also a hub that connects players from all over the world and a brand that encourages players to live to their fullest.

Julien Fournié meets the game managers at the end of 2020. Mutually seduced by the creative skills in both companies, they start to collaborate in 2021 with a symbolic action: Julien Fournié is the jury in the global fashion design competition for avatars created by players, before he provides, exclusively in the game, for the 2021 holiday season, two complete sets of clothing and accessories inspired by the famous tale, “The Nutcracker.”

In January 2022, for the first time, the last two Haute Couture silhouettes for the Julien Fournié collection entitled “First Love” are offered directly to players for their avatars in PUBG MOBILE, the real, first and best Battle Royale game…

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Sfate and Combier

“We offer the thinnest silk chiffon in the world,” says Philippe Delfosse, Managing Director of the House, whose mechanical weaving workshop is located in Doissin, near Lyon (France). This is not the only marvel offered by this company which perpetuates the know-how of Lyon silk manufacturers. Their cut-yarn jacquards combine industrial precision with the know-how of handicraft.

“The origins of the manufacturing secrets by Sfate and Combier were born at the same time as Haute Couture, more than a century and a half ago,” declares Julien Fournié. “Since then, this House has continued to offer the best of 100% Made in France tradition and innovation. This is our favorite supplier of woven fabrics in luxury fibers.” 



Founded in the first half of the 19th century, Guigou was born in the tradition of Lyon-based silk manufacturers with a particular expertise in jerseys and 3D knits. Based in Saint-Rambert-d’Albon, its ultra-modern factory impresses with its machines for circular knits in particular. Also mastering (via the factory in the same group, located in Prades, in Ardèche the milling, dyeing and finishing processes of continuous yarns in silk, viscose and Lurex, Guigou offers on these materials an entirely French transformation from yarns to finished materials.

“With Guigou’s creative teams, we can imagine jerseys which, in addition to the superb Guigou collections for each season, are giving an exclusive character to my Haute Couture collections,” says Julien Fournié. “The collaboration with this dynamic team is close and fruitful. Guigou never refuses any creative idea, their team improves it! ”.