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BEHIND THE SCENES OF THE JULIEN FOURNIÉ HOUSE

Making of Haute Couture Fall Winter 21/22 First Squad film

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Making of

Shot in June, the film from the Haute Couture collection First Squad was presented a few weeks later during the official Haute Couture week.

Always fascinated by superheroes and new technologies, Julien Fournié was inspired by the aesthetics of video games for the Haute Couture First Squad collection and its presentation film.

Here are some snapshots of the making of the film and behind the scenes of this shoot captured by Lowik Mornet of the studio Sala Prod Paris. Thank you to the entire Sala Prod team for their support.

The characters of the Haute Couture Collection First Squad

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IN THE PRESS VIDEOS GAMES

Julien Fournié, game co-lab con Tencent

MF Fashion

Il couturier, allo stile dell’omonima maison di alta moda, progetterà costumi e accessori per i personaggi di Pubg mobile, il gioco da un miliardo di download della tech company cinese. Una partnership, affidata alla gestione di Hylink digital solutions, che ha influenzato l’a-i 2021 della casa di moda, con una capsule ispirata proprio al videogioco 

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CONCERT

Erminie Blondel in Julien Fournié Haute Couture dresses

version française

Soprano singer Erminie Blondel participated, on Friday July 30, in a Gala Lyrique at the Vichy Opera. This is unique place in France. A bulding with its “Art Nouveau” architecture which presents a decoration declined in a harmony of gold, ivory and yellow .

From 1901 to 1964, Vichy was the “summer capital of music”. Every renowned artist had to perform there. This “golden age” of the city was rediscovered at the Vichy Opera, on the occasion of a lyric and symphonic gala.

A three-part gala featured works from the French, German and Italian repertoires : La Traviata by Verdi, Roméo et Juliette by Gounod and Manon by Massenet.

“What is interesting is that above all we sing characters, all from pieces from major literary repertoires”

Soprano Erminie Blondel at La Montagne newspaper

The singers were accompanied by 70 musicians from the Orchester national de Lyon.

Erminie Blondel wore two Julien Fournié Haute Couture dresses.

The first, from the First Kinétique Haute Couture collection, is a strapless dress in fil coupé silk jacquard with a tachist pattern.

The second, from the First Bliss Haute Couture collection, is a backless mystery dress in chocking pink silk faille.

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VIDEOS GAMES

Julien Fournié jury of the global outfit design contest 2021 for the famous PUBG Mobile game

On July 10, PUBG Mobile launched the world’s first outfit design contest to dress up your avatar in the popular game PUBG Mobile. Candidates have until August 25 to present their best virtual look.

The projects will be reviewed by the artistic director of the game PUBG Mobile Mr. L. and the Grand Couturier Mr. Julien Fournié between August 26 and August 30. The final vote will take place from September 1 to 8. The result will be communicated on September 9.

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CINEMA

Closing ceremony of the Cannes Film Festival: Mounia Meddour in Julien Fournié Haute Couture

During the closing ceremony of the 74 edition of the Cannes Film Festival, Mounia Meddour and Sameh Alaa awarded Tang Yi for the film Tian Xia Wu Ya (All the crows in the world), the Palme d’Or for short film.

Franco-Algerian director, screenwriter and producer Mounia Meddour, also a member of the jury for the 2021 Cannes Film Festival selection “Un Certain Regard”, wore a Julien Fournié Haute Couture dress from the Première Conquêtes Collection as well as the Pocket Belt ” Indiana”.

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CINEMA

Cannes Film Festival: Déborah François on the red carpet in Julien Fournié Haute Couture for the closing ceremony

For the closing ceremony of the 74th edition of the Cannes Film Festival 2021, Belgian actress Déborah François was in Julien Fournié Haute Couture on the red carpet.

Déborah François wore, for the Cannes Film Festival awards evening, a mystery mermaid dress “contouring” in nude iridescent sequins from the Première Lumière Haute Couture collection.

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CONCERT TELEVISION

Pretty Yende in Julien Fournié Haute Couture for the July 14 Concert in Paris

Soprano Pretty Yende wore a Julien Fournié Haute Couture dress from the First Oracle collection during her performance of La fille du régiment “Salut à la France” by Gaetano Donizetti.

The South African lyrical artist Pretty Yende participated in the great symphonic concert organized at the Eiffel Tower at the Champ-de-Mars in Paris on Wednesday July 14, 2021 for the National Day.

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IN THE PRESS VIDEOS GAMES

PUBG MOBILE partners with Haute Couture brand Julien Fournié for a future event

PocketGamer.com

PUBG MOBILE has constantly been collaborating with multiple brands. We’ve had the Godzilla vs King Kong collab, the McLaren partnership, a collaboration with Line Friends and now PUBG MOBILE enters high fashion by partnering up one of the most exclusive and creative Haute Couture fashion houses, Julien Fournié!

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BEHIND THE SCENES OF THE JULIEN FOURNIÉ HOUSE VIDEOS GAMES

PubG Mobile Partners with Haute Couture Fashion Designer Julien Fournié

PUBG MOBILE enters high fashion for the first time, partnering with one of the most exclusive and creative Haute Couture fashion houses, Julien Fournié

London – July 8th, 2021 – Today PUBG MOBILE, one of the world’s most popular mobile games, is pleased to announce its partnership with Julien Fournié and his eponymous Haute Couture fashion house Julien Fournié. The partnership will see both industry leaders collaborate in a landmark fashion and gaming crossover and will be the first time PUBG MOBILE has partnered with a Haute Couture fashion brand, of which only 15 exist across the world. Officially unveiled during Paris Fashion Week Haute Couture, further details of the in-game collaboration are arriving in the coming months.

Julien Fournié is a French designer known for his work in Haute Couture, a fashion discipline which focuses on exclusivity, authenticity, creativity, innovation and traditional craftsmanship. Eschewing the modern trends of ready-to-wear fast fashion, Julien Fournié and Haute Couture create bespoke, unique pieces which embrace the extraordinary beauty of French fashion.

A sign of ultimate luxury, Haute Couture is a term protected by law in France. Only 15 brands can legally bear this label, of which Julien Fournié is one. This innovative creativity makes Julien Fournié a perfect match for PUBG MOBILE, which through its focus on self-expression and number of successful IP partnerships gives its players the ability to craft their own unique identities.

During Paris Fashion Week on July 6th, Julien Fournie revealed his Fall/Winter 2021/2022 collection through the online film “FIRST SQUAD”. Merging his lifelong admiration for superheroes and new technologies, much of the collection is inspired by the aesthetics of video games.

At the end of “FIRST SQUAD”, Julien Fournié announced his collaboration with PUBG MOBILE by introducing a teaser of the two iconic brands shown side by side. PUBG MOBILE, a game focused on player self-expression, offered key inspiration for Julien Fournié’s cutting-edge blend of fashion and gaming.

“Collaborating with PUBG MOBILE is a dream come true for me,” declares Julien Fournié. “Not only, because it ranks among the top mobile games across the planet. But most important for me because it enables millions of players to interact from all five continents and explore another dimension together, in order to face challenges and improve.

This is what Haute Couture has in common with PUBG MOBILE: encouraging you to explore dreams and to learn from them to Find Your Legend. I cannot wait until the gamers will discover what we have in mind for them!”

PUBG MOBILE has partnered with brands across multiple fields and industries since its launch in 2018. However, this is the brand’s first partnership with a Haute Couture designer and marks an unprecedented crossover of video game and high fashion culture.
PUBG MOBILE is available to download for free on the App Store and Google Play Store.

ABOUT PUBG MOBILE

PUBG MOBILE is based on PLAYERUNKNOWN’S BATTLEGROUNDS, the phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone.

For more information, please visit the official PUBG MOBILE social channels on Facebook, Instagram, Twitter and YouTube.

ABOUT JULIEN FOURNIÉ

Julien Fournié is a French designer who has chosen fashion as his laboratory to influence and change life around the world. He always imagines his designs first with a sketch. He has chosen to become first a Haute Couture designer because of the core values of this discipline : exclusivity , authenticity, creative freedom, innovative techniques, paired with traditional craftsmanship.

In his eponymous house, the Haute Couture house which he has founded and fully controls, Julien Fournié is feeling completely free to decide what he wants to do and how he wants to achieve it. This freedom and independence of thought are paramount for a Haute Couture house and his designer. Thus, Julien Fournié stands behind each and every project in his realm, and each creative impulse follows his intuition only.

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IN THE PRESS VIDEOS GAMES

Video games hack Haute Couture at Julien Fournié

AFP-News in 24

“What tells you princesses don’t play video games?” Frenchman Julien Fournié invites his clients in Middle Eastern palaces to become “characters” in his new haute couture collection, the subject of a film, before the haute couture week in Paris.

Himself in a black and red superhero jumpsuit embraces the “Fury”, this “edgy and a little excited girl” embodied by the Belgian actress Deborah François in a fuchsia tutu skirt and curly blonde hair wearing feathers: the shooting start.