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VIDEOS GAMES

Julien Fournié will speak at the VIEW conference

Julien Fournié and Jean Paul Cauvin will be interviewed by Marc Petit, VP and General Manager of Unreal Engine, Epic Games, during the next VIEW conference which will be held from October 16th to 21st in Turin.

VIEW conference is the first international event in Italy on computer graphics, interactive techniques, digital cinema, 2D/3D animation, games and visual effects.

View Conference 2022 edition: a special summit on metavers

This new edition of VIEW Conference will include a special summit on metavers and a conference on virtual production, two topics that currently dominate the industry.

Julien Fournié et sa haute couture partent à l'assaut du métavers
Julien Fournié and his Haute Couture set out to attack the metaverse. – Photo Thomas Braut

Based on their experience with major players in the sector (Dassault Systèmes, Apple, Tencent Games, Disney…) Julien Fournié, creator of Haute Couture and Jean Paul Cauvin, CEO of Julien Fournié will present their vision of how the arts (cinema, animation, design, fashion, gaming) can be combined in the metaverse for a genuine digital revolution that will rely on all talent.

Julien Fournié House

Founded in 2009 and based in Paris, Julien Fournié Haute Couture is committed to integrating the latest digital tools into its work, and has forged unique partnerships with leading technology companies, including Apple, Dassault Systems Tencent Games… Julien Fournié is currently exploring several opportunities of development with Epic Games thanks Unreal Engine 5.

VIEW Conference

The VIEW conference has continued to grow and expand since its inception in 2000. Originally called the Virtuality Conference, the name of this annual conference was changed in 2007 to VIEW, for Virtual Interactive Emerging World, and its focus has expanded from virtual reality to other emerging digital technologies such as animation, special effects, virtual architecture and video games.

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FASHION IN THE PRESS VIDEOS GAMES

Julien Fournié : on incorporating Haute Couture into Video Game Metaverse

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Austria

According to Julien Fournié every collection should be about discovering one’s own legend and personal star.

It was during his collection preview in Paris when French Haute Couturier and a royalty-favourite said:

“I have resorted to the gaming industry because it allows us as individuals to create a secret identity, an opportunity to be whoever we want to be, no matter who we are, and where we come from.”

Julien Fournié

Like many international designers, Julien Fournié has become dependent on digital platforms to showcase his latest creations yet sought an upgraded web experience, a place where no couturier has gone before. A revolt and an extroverted artist, he merges haute couture with video games via his partnership with the leading Chinese technology conglomerate Tencent and its popular PUBG Mobile game.

Julien Fournie’s pieces are accessible to players through the avatars into Video Game Metaverse

Shortly after the Spring/summer 2022 collection release, his pieces were accessible to players through the avatars into Video Game Metaverse.

An interview by Victor Gee

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IN THE PRESS VIDEOS GAMES

What makes a good PUBG Mobile brand collaboration?

giblogo

…Speaking with GamesIndustry.biz recently, Tencent Games head of PUBG Mobile publishing Vincent Wang says the process behind these collaborations has shifted considerably…

..”You mentioned the military motifs in the game, but the game is not overly violent and doesn’t glorify it, so PUBG Mobile is very brand safe in that,” Wang says. “Because of that, we’ve been able to partner with everyone from Tesla to Line Friends to French Haute Couture fashion design Julien Fournié.

Key to PUBG Mobile’s success

“Our key focus is on player expression, and because of that, we can always work with creative and eclectic brands like Julien Fournié or Zaha Hadid Architects, as it just adds new and interesting ways players can express themselves. That is one of the main keys to our success, giving players plenty of options for self-expression.”…

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FASHION VIDEOS GAMES

Two Glamorous looks from the First Love Haute Couture collection sold in the PUBG Mobile video game

Welcome to the world of First Love. New concrete realization of the collaboration PUBG MOBILE X Julien Fournié, the players of the famous video game can buy looks created by the great fashion designer.

The last two silhouettes – very real -, which appeared at the end of the presentation film of the Haute Couture collection, were first imagined by Julien Fournié for the virtual universe of the avatars of the video game PUBG MOBILE.

video game haute couture
The two real-life looks from the Haute Couture collection sold in the PUBG MOBILE game.
For a limited time in the video game

These two looks are available to players of the video game PUBG MOBILE for a limited time.

The first silhouette is composed of a jacket-armor with a luminescent heart, Julien Fournié’s signature beard mask, lurex pants and a multitude of accessories: helmets, rangers glitters, metallic gloves with claws…

The second silhouette is made up of a sequined anatomical body, a mini skirt with ruffles and its waistband, the mask-signature woman with fuchsia feathers, as well as many accessories: jewels, bracelets, necklaces and gri-gri.

“It’s glamorous, powerful and colorful. Having fun in a battle royal in Haute Couture is now possible. Everyone can finally find their legend.”

Julien Fournié

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FASHION IN THE PRESS VIDEOS GAMES

Julien Fournié and PUBG MOBILE: a premiere in Haute Couture

2.265.01 FHCM FED HAUTE COUTURE MODE 7 RVB 1 1400x1272 1

“I have always loved video games. To me, they are an inspiration on the same level as movies, cartoons, or manga.” This is how Julien Fournié considers these new means of entertainment: not just as a game, but as an art form. “Of course, I also remember playing in my teen age years with the very first screen games like Space Invaders,” he adds. Since then, video games have evolved both technically and creatively. “After Haute Couture shifted to digital in July 2020, we met Hylink France, a digital marketing agency, most famous in Asia. They confirmed with our team that video games have been growing on social platforms.”

As videogames can be seductive for luxury brands aiming to reach a new generation, Fournié figured he would try to integrate his Haute Couture aesthetics. “The first online meeting with the PUBG MOBILE creative team proved extremely fruitful and completely respectful of my inspirations and input.” …

… And in turn, players can now enjoy and rediscover Haute Couture and its tradition of elegance and creativity in an entirely new dimension.

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FASHION VIDEOS GAMES

See the ideation of the New Year Winter Fantasy

Ideation of the New Year Winter Fantasy

Everything always starts with a drawing. Julien Fournié has drawn the virtual clothing and accessories on iPad Pro for their avatar in the PUBG MOBILE online game. Experience in this ideation the birth of these outfits under the pen of the great designer in this video. 

Womenswear and menswear pieces as well as fashion accessories are proposed to PUBG MOBILE’s gamers in personal combinations to celebrate the holiday season in the style of Julien Fournié. Inspired by characters from the “The Nutcracker” ballet, Julien Fournié delivers a hyper-colored ensemble with magic aspects highlighted by childhood dreams and intended for grown-ups who have cultivated candor, imagination and playfulness.

Everything always starts with a drawing. Julien Fournié has drawn the virtual clothing and accessories on IPad Pro for their avatar in the PUBG MOBILE online game. Experience the birth of these outfits under the pen of the great designer in this video. 

Julien Fournié is a Haute Couture designer of the 21st century, and a pioneer of New Technologies in the fields of fashion and design. Since the beginnings of his eponymous House, thanks to an unprecedented partnership with DASSAULT SYSTÈMES, he has been exploring 3D design for 10 years. On his way, with the support of APPLE, he has been focusing on all digital drawing tools for several years now. PUBG MOBILE allows Julien Fournié to shine in the world of online video games with the active participation of its teams.

“The metavers makes it possible for gamers to test experiences which, sooner or later, will also find an expression in the real world,” concludes Julien Fournié.

“I am creating realistic, translatable, tangible bridges going from the real world to the virtual world … and soon also, I hope, from the virtual world to the real world. My ambition is to enrich the journey experienced by any person who is sensitive to style in these two parallel worlds which will soon fuse into the same one. ”

Julien Fournié

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FASHION IN THE PRESS VIDEOS GAMES

La alta costura del diseñador Julien Fournié llega al metaverso

metaverso

Los diseñadores de videojuegos “saben cómo hacer avatares, pero no es su trabajo hacer ropa”. Para remediar esto, el estilista Julien Fournié está llevando la alta costura hacia el “metaverso”, el futuro mundo virtual en el que están trabajando los gigantes digitales como Facebook.

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FASHION VIDEOS GAMES

Metavers : Julien Fournié signs the first Haute Couture silhouettes with the PUBG MOBILE online video game

metavers
metavers

Paris, December 6th, 2021

From today, on five continents, players of the Battle Royal game “PUBG MOBILE” will be able to acquire virtual clothing and accessories designed by Julien Fournié on IPad Pro for their avatar in the PUBG MOBILE online game.

Projecting Haute Couture in the Metavers

“I wanted to meet the PUBG MOBILE teams to offer them to integrate my designs into their game. I do not see this as a simple collaboration. My ambition is to project Haute Couture into the emerging world of the metavers, ” declares Julien Fournié, the Parisian couturier, founder of the House which bears his name and which is one of the very few to bear the official Haute Couture label.

Womenswear and menswear pieces  as well as fashion accessories are proposed to PUBG MOBILE’s gamers in personal combinations to celebrate the holiday season in the style of Julien Fournié. Inspired by characters from the “The Nutcracker” ballet, Julien Fournié delivers a hyper colored ensemble with magic aspects highlighted by childhood dreams and intended for grown-ups who have cultivated candor, imagination and playfulness.

“Video games, and more generally the virtual worlds -just like the opportunities offered by NFTs, represent a new space of expression which fashion brands are investing so far to make product placement as part of their marketing strategy,” remarks Julien Fournié.

Julien Fournié

“On the opposite, I consider these openings as a field of expression to stimulate imagination and creativity. It represents a unique opportunity to convey the excellence in our discipline and to test our creativity with new tools and new worlds. “

Julien Fournié

Julien Fournié is a Haute Couture designer of the 21st century, and a pioneer of New Technologies in the fields of fashion and design. Since the beginnings of his eponymous House, thanks to an unprecedented partnership with DASSAULT SYSTÈMES, he has been exploring 3D design for 10 years. On his way, with the support of APPLE, he has been focusing on all digital drawing tools for several years now. Today, PUBG MOBILE allows Julien Fournié to shine in the world of online video games with the active participation of its teams.

Bridge between Metavers and real world

“The metavers makes it possible for gamers to test experiences which, sooner or later, will also find an expression in the real world,” concludes Julien Fournié. “I am creating realistic, translatable, tangible bridges going from the real world to the virtual world… and soon also, I hope, from the virtual world to the real world. My ambition is to enrich the journey experienced by any person who is sensitive to style in these two parallel worlds which will soon fuse into the same one. “

@julienfournie         #julienfournie             #FindYourLegend

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VIDEOS GAMES

The winners of the PUBG Mobile Global Design Contest 2021

Pubg mobile global design contest
Pubg mobile global design contest
Pubg mobile global design contest

On July 10, PUBG Mobile launched the world’s first outfit design contest to dress up your avatar in the popular game.

The projects have been reviewed by the artistic director of the game PUBG Mobile Mr. L. and the Grand Couturier Mr. Julien Fournié.

“Congratulations to all participants: you are so creative and fabulous designers! It was hard for us to choose. Among all the files, it was hard to choose, so we selected 3 for the Most Creative Design Award”. 

Julien Fournié
PUBG Mobile Global Design Contest : the results

Here they are: Congratulations to AMMER, ALTHAWUT MEESRI (neoyuyu) and IVAN LALIASHVILI…

The most difficult choice for the jury was to choose the Global Winner of all… We are proud to announce that the Global Best Winner #1 Award goes to MIRANDERSON77 for his incredible design of “Cannibal Hunter King.” 

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IN THE PRESS VIDEOS GAMES

Julien Fournié, game co-lab con Tencent

MF Fashion

Il couturier, allo stile dell’omonima maison di alta moda, progetterà costumi e accessori per i personaggi di Pubg mobile, il gioco da un miliardo di download della tech company cinese. Una partnership, affidata alla gestione di Hylink digital solutions, che ha influenzato l’a-i 2021 della casa di moda, con una capsule ispirata proprio al videogioco